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Visit their Web site: www.pega.com
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Pegasystems is a recognized leader in CRM by both Forrester and Gartner. More and more of the world’s leading companies are turning to Pegasystems to help manage the delivery of their customer experiences at every stage in the customer lifecycle. Our clients have implemented highly successful strategies for customer service, acquisition, cross-selling, up-selling and retention, enabling them to effectively align the needs of their customers with their business objectives. Many Pega clients have been recognized for excellence in their customer experience initiatives.

Product Description

You know exactly how you want to treat your customers. What if you could capture your goals in your CRM solution and the solution would deliver the ideal experience for you? With Pega, it’s easy. Pega enables the ideal experience, proactively recommending the most relevant offer, automatically suggesting the right sales activity and instantly adapting the service process, guiding representatives through each interaction to maximize revenue and ensure customer satisfaction.

Learn more about:

The ABCs of Customer Relationship Management (CRM)

To maximize the value of your customer relationships, each marketing, sales and service interaction must be delivered in a personal and productive manner. Every interaction, regardless of communication channel, is an opportunity to improve customer satisfaction, increase revenue and create promoters for your company. Learn more about how you can deliver customer-centric CRM.


Whitepapers, Archived Webcasts and Sponsored Content
  • Top 5 Trends in Customer Service Innovation
    Today’s CRM technologies are an epic fail when it comes to consistent customer service. Discover a better way. Find out how to make endless transfers a thing of the past for your organization.
  • Customer Service: There Has to be a Better Way Info graphic
    Customer service delivery is changing at an unprecedented pace with new channels, devices, products and regulations. Combined with dramatically increased customer and shareholder expectations You are at the crossroads . Will you deliver a personalized and productive service experience or will you deliver an experience that leaves customers wanting and the bottom line unfulfilled .
  • First Contact Resolution
    FCR is not about the first contact answer – it’s about fulfilling the issue to the satisfaction of the customer and your company.
  • Pega for Customer Service
    Pega's contact center desktop solution, Customer Process Manager (CPM), breaks down the barriers created by traditional CRM solutions. With Pega, you can turn your contact center best practices into streamlined processes that will dynamically guide CSR's through every service interaction, automatically adapt service delivery to the channel or device, and enable rapid response to change without the need for any coding.
  • Next-Best-Action Marketing
    Despite all the hype surrounding customer centricity, many organizations still rely on product-oriented customer interaction. For example, traditional direct marketing in which each campaign is set up to promote a single product. While this approach aligns well with current thinking about budgeting, staff compensation, and organizational structures, it is at odds with customer centricity as well as the ultimate corporate objective—profitability. This paper discusses a new approach to customer communications called Next-Best-Action marketing (N-B-A) that can yield significantly more effective marketing and results.
This company is listed in the following categories:
AnalyticsCustomer Service/Call CentersEnterprise CRMFinancial Services/Banking
Manufacturing/AutomotiveMarketing AutomationPharmaceuticals/ChemicalsSales Automation
Social CRMTechnologyTelecommunicationsTravel/Hospitality
Articles Mentioned
Pegasystems Enhances Next-Best-Action-Marketing
Pegasystems' latest release of Next-Best-Action-Marketing provides outbound and real-time inbound offers across channels.
Pegasystems Releases a Pega 7 Version of its Customer Service Solution
Latest release provides real-time recommendations to drive intelligent automation across channels and devices.
Pegasystems Acquires Mobile Application Development Provider Antenna Software
The combination of Pegasystems and Antenna Software enables organizations to bring customer centricity to their enterprise mobile applications.
The 2013 CRM Elite
The Customer Experience, Defined
Defining the experience is key to improvement.
Popular Articles

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