Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts
Phillip Britt //
30 Nov 2020
Our 19th annual awards recognize the vendors that shone the brightest during the past year.
the Editors //
31 Aug 2020
Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.
the Editors //
31 Aug 2020
These vendors provide the products, services, and integrations that add up to innovation in sales, marketing, and customer service.
the Editors //
31 Aug 2020
In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.
Ryohei Fujimaki //
20 Nov 2020
Customer relationship management is vital for business growth and retention in times of uncertainty. Executing on it successfully means ensuring communication with employees is seamless, no matter where they are.
Heather Caudill //
17 Nov 2020
Controlling this vital data will help you not only comply with regulations but expand opportunities to start and continue conversations with your customers and prospects.
Tara Kelly //
04 Nov 2020
Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.
Lynne Capozzi //
22 Sep 2020
The pandemic has shown that just about anything that can be done in person can be done digitally
Leonard Klie //
02 Dec 2020
It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.
Donna Fluss //
30 Nov 2020
Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.
Barton Goldenberg //
30 Nov 2020
It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.
Leonard Klie //
27 Jul 2020