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Cloud-based CRM

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

Features

CRM in the Cloud: Which Model Is Right for You?

When looking at CRM software-as-a-service, companies have a variety of deployment options

Field Service Goes High Tech Amid the Pandemic

Advances allow for remote service delivery and better customer interactions

For Contact Centers, Going Remote Wasn’t Easy, but Opportunities Emerged

Companies looking to continue with work-from-home models need to continue focusing on security, quality assurance, and training

Tips for Remote Selling During and After COVID-19

New channels have surely emerged, but existing customers keep their value.

ViewPoints

How the Pandemic Pushed Retail Marketers To Personalize

The pandemic's effect on shopping behaviors will demand more experiences and more personalization in a brand's marketing efforts. Let's take a look at how personalization is evolving, and what marketers can do next to elevate their strategies.

3 Ways Cloud Data Warehouses Help Marketers and Improve CX

No more data silos, no more confusing or outdated campaigns, no unnecessary costs—instead, you engage with your customer as they exist in the moment, not with 15 slightly different versions of that customer.

From CX to EX: How Customer Experience Will Evolve as Ecosystems Take Hold

As ecosystems come to the fore, companies must react to how this intermingling of disparate partners impacts the traditional customer experience. Here's how to shift to an "ecosystem experience" mind-set.

Ethically Sourced Data and Smart Market Research: Marketing Predictions for 2021

ResTech has the power to provide marketers with the road map to a successful future.

Columns

Digital Sales Transformation: How Done Is Done?

COVID changed everything, but the change isn't over yet.

Workforce Optimization Solutions Help Companies Through the Pandemic and Beyond

As digital transformation became a necessity, so did new and improved WFO

CRM’s Impact During, and After, the Pandemic

Smart implementations really demonstrated their worth

B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery

We may be approaching the beginning of the end. This is good news for customers.

Buyer's Guide Partners