Cloud-based CRM

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

Features

Best Customer Service and Contact Center Software and Solutions for 2019: The CRM Service Leaders Awards

Our picks for the top customer service and call center solutions. The 16th annual CRM Service Awards recognizes the leading companies in customer service.

Best Customer Service Case Studies for 2019: The CRM Elite Customer Awards

The user companies that demonstrate the power of a good solution

Avaya Re-emerges with Renewed Purpose and Products: The 2019 CRM Service Rising Stars Awards

A new focus on next-gen service puts the vendor on a strong trajectory

SAP Goes All in with Customer Service: The 2019 CRM Service Rising Stars Awards

The CRM provider's service offerings received the lion's share of attention this year

ViewPoints

How Analytics and AI Make Efficient Sales Reps

Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.

3 Reasons Your CRM Stinks—and What to Do About Them

These internal company issues lead to low adoption, frustration, and wasted investment. Thankfully, they're fixable.

5 Mistakes that Cost Digital Marketers this Holiday Season

Here's how to avoid limiting your online revenue potential during this key sales period next year.

Is Adobe, Microsoft, and SAP’s Open Data Initiative a New Generation of Customer Experience, or a Nice Fantasy?

The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.

Columns

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

CRM’s Unexpected Science

When synergy makes a difference

How Do You Listen to Your Customers?

You need a listening architecture to get the most from customer insights

Buyer's Guide Partners