Cloud-based CRM Systems, Tools, and Resources Articles, Analysis, and News

CRM in the Cloud: Which Model Is Right for You?

When looking at CRM software-as-a-service, companies have a variety of deployment options

Phillip Britt // 01 Mar 2021

Field Service Goes High Tech Amid the Pandemic

Advances allow for remote service delivery and better customer interactions

Phillip Britt // 01 Mar 2021

For Contact Centers, Going Remote Wasn’t Easy, but Opportunities Emerged

Companies looking to continue with work-from-home models need to continue focusing on security, quality assurance, and training

20 Jan 2021

Tips for Remote Selling During and After COVID-19

New channels have surely emerged, but existing customers keep their value.

Linda Pophal // 20 Jan 2021

From CX to EX: How Customer Experience Will Evolve as Ecosystems Take Hold

As ecosystems come to the fore, companies must react to how this intermingling of disparate partners impacts the traditional customer experience. Here's how to shift to an "ecosystem experience" mind-set.

Darek Tasak // 25 Feb 2021

Ethically Sourced Data and Smart Market Research: Marketing Predictions for 2021

ResTech has the power to provide marketers with the road map to a successful future.

Patrick Comer // 17 Feb 2021

4 Keys for a Successful CRM Implementation

CRM is not a straightforward tool you can simply onboard your teams onto or add to your existing tech stack. Its deployment within an existing business requires a forward-thinking approach to ensure success.

Krishna Panicker // 12 Feb 2021

Where Is CX Headed in 2021? 3 Predictions for the Year Ahead

The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.

Rocco Albano // 22 Jan 2021

Front Office

CRM’s Changing Role as We Look Past the Pandemic

Lessons learned about connecting and engaging with customers during the pandemic will need to be applied post-pandemic.

Leonard Klie // 05 Feb 2021

The Tipping Point

Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?

The challenge, as always, is personalization at scale.

Michael Vickers // 20 Jan 2021

Reality Check

Customer Experience in the Post-Pandemic World

It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.

Donna Fluss // 30 Nov 2020