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Cloud-based CRM

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

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CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

Phillip Britt // 01 Apr 2024

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

Erik J. Martin // 01 Apr 2024

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

Erik J. Martin // 01 Apr 2024
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Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

It’s Time to Make AI More Human

Outlasting the AI hype means making AI more human.

Bryce Maddock // 12 Apr 2024

Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs

Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.

David Malpass // 02 Apr 2024

Supercharging Personalization with CX AI

AI enables companies to know customers as individuals and tailor their journeys.

Barry Cooper // 21 Mar 2024
News
Insight
Columns
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CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Jim Dickie // 03 Apr 2024

AI-Enabled WFM Promotes Efficiency and Flexibility

More advanced workforce management empowers employees and improves CX.

Donna Fluss // 26 Mar 2024

Achieving Trust in the Age of AI

Companies will learn that without enough precision data, mistrust of AI will persist.

R "Ray" Wang // 29 Mar 2024
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners