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Cloud-based CRM

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

Features

Location Becomes Less Important in Outsourcing Decisions

Despite a push to repatriate contact center jobs, companies are placing other considerations above country.

AI Copilots Could Fix What SFA Got Wrong

Artificial intelligence is eliminating the busy work that previous sales force automation couldn't handle.

Tips for Protecting Against Retail Cyberattacks

Keeping retail data networks safe is an all-hands-on-deck endeavor.

QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

ViewPoints

The Deliverability Tax: Why Your Content Is Being Silenced (and What to Do About It)

As inbox providers and operating systems crack down on generic marketing outreach, poorly personalized messages are increasingly filtered, suppressed, or ignored. Behavioral relevance and real-time personalization are more essential than ever.

Here’s How to Fix Your Revenue Enablement Technology Stack

Sprawling, fragmented technology stacks hinder productivity, reduce ROI, and, worst of all, complicate the adoption of AI capabilities.

OpenAI Is Opening Up Advertising. Marketers Have Been Ready for Months

The whole world is watching OpenAI launch its ad platform. The data shows marketers have been waiting all year to try it out.

How CX Teams Can Keep AI Fatigue at Bay

Here are three disciplines that distinguish stalled rollouts from sustained results in AI-powered customer experience.

Columns

The Agentic AI Platform Wars

Everyone wants to be the central hub where enterprise data, processes, and AI converge.

Bots Get Agency, You Get Monitored

The machine gets to be the agent. The person gets to be the backup plan.

Cold Circuits, Warm Heart: AI and Empathy in CX

Customers will judge the interaction in front of them.

The CCaaS Opportunity Ahead: How Vendors Can Lead the Next Wave

Contact center-as-a-service solutions remain a core platform, but their roles are evolving

Buyer's Guide Partners