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Cloud-based CRM

Cloud-based Customer Relationship Management (CRM) systems provide all types of organizations with powerful, flexible, and reliable CRM tools and resources. Cloud-based CRM tools are available to staff in the office and out in the field. Explore the latest news, analysis, and advice related to cloud-based CRM here.

Features

GEO Is Superseding SEO

Generative engine optimization demands a fundamental shift in marketing strategy.

Who Owns the Customer Experience?

The CRM tech stack is coming together, which complicates the ownership debate.

Why Branded Calling Is Critical for Outbound Outreach

Here's how to implement it and restore your ring's reputation.

Pending Legislation Could Upend AI in CRM

Government regulators are turning their attention to artificial intelligence in customer interactions.

ViewPoints

Generative Video Can Be CX's Sharpest Tool

Generative video can show customers exactly what they need to see, assembled from their product or account state, to solve their particular issue.

Carbon-Aware Marketing Will Redefine Customer Engagement

Marketing doesn't need more channels; it needs smarter ones. A new carbon optimization layer could transform how brands engage customers and how they measure responsibility.

When Point of Sale Becomes a Hub for Customer Experience

Modern point-of-sale (POS) systems blur the lines between digital and physical channels, helping retail brands form authentic connections with customers.

Agentic CX & Commerce: The Next Frontier of AI-Driven Engagement

Agentic commerce does more than allow businesses to meet customers where they are; it actually acts for the buyer. 

Columns

How Does CRM Affect Private Equity Investment?

Investors need a window into the health of a business.

Boosting CX Worker Productivity in the AI Age

Agentic AI combined with customer-facing human agents will transform service.

I Own My Own Experiences

No one department should have exclusive responsibility for the customer experience.

Moving Customer Awareness to Adoption in 2026

Messaging can have a big impact on customer outcomes.

Buyer's Guide Partners