As ecosystems come to the fore, companies must react to how this intermingling of disparate partners impacts the traditional customer experience. Here's how to shift to an "ecosystem experience" mind-set.
ResTech has the power to provide marketers with the road map to a successful future.
CRM is not a straightforward tool you can simply onboard your teams onto or add to your existing tech stack. Its deployment within an existing business requires a forward-thinking approach to ensure success.
The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.