Digital Sales Transformation Needs the Right Connections

Companies that have had strong sales in the digital world needed more than just a computer

Cloud Contact Centers Are More Than Hype

Experts agree that cloud-based contact centers are now for real, but so are the deployment challenges

The Best CRM Software, Solutions, Innovators, and Leaders: The CRM Market Awards 2018

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

Is Adobe, Microsoft, and SAP’s Open Data Initiative a New Generation of Customer Experience, or a Nice Fantasy?

The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.

Why CRM Implementations Fail, and 8 Steps to Ensure Yours Doesn’t

A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.

CCM Brings Customer Communications Under One Umbrella

As customer expectations and communication channels continue to multiply, customer communication management (CCM) solutions can reduce the chaos.

The 4 Personalities of Digital Transformation—and How to Cater to Them

Here are five best practices to help reach all of your digital customers, from the tech-obsessed to the tech-reluctant.

CRM’s Unexpected Science

When synergy makes a difference

How Do You Listen to Your Customers?

You need a listening architecture to get the most from customer insights

To Engage Customers, Your UI Design Needs These 6 Qualities

It's about giving customers what they want in the most frictionless way possible without breaking the bank

With B2B Marketing, It’s Back to the Basics

Time to kill your martech stack—or at least simplify your approach