To be authentic you have to understand what your audience wants.
Linda Pophal //
01 Mar 2024
Voice AI assistants add essential functionality for customers and agents.
Erik J. Martin //
01 Mar 2024
As large language models expand and generative AI technology advances, experts see a greater role in customer service.
Phillip Britt //
26 Jan 2024
Here's how to integrate generative AI into your marketing operations without ripping out what's already there.
Linda Pophal //
26 Jan 2024
Digital transformation efforts must prioritize both service reliability and data security and privacy. Real-time monitoring capabilities can detect potential issues before they impact customers.
Amir Krayden //
07 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
Rick Sunzeri //
05 Mar 2024
The hyper-personalization revolution will enable product recommendations based not only on past purchases but a customer's current mood, recent behavior, even the weather outside.
Corne Nagel //
22 Feb 2024
As smartphones and tablets have become primary tools for both consumers and entrepreneurs, a mobile-first strategy is the way forward—but it represents an exciting yet challenging shift.
Greg Walthour //
16 Feb 2024
The question of pilot (i.e., human) readiness has entered the AI picture.
Liz Miller //
28 Feb 2024
Here are three technology innovations that you really need to adopt as soon as possible.
Leonard Klie //
13 Mar 2024
If CRM is your operational heartbeat, make sure it's healthy.
Danny Estrada //
20 Feb 2024
Futuristic-sounding customer experiences are now becoming reality.
Barton Goldenberg //
15 Feb 2024