The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.
As customer expectations and communication channels continue to multiply, customer communication management (CCM) solutions can reduce the chaos.
Here are five best practices to help reach all of your digital customers, from the tech-obsessed to the tech-reluctant.