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Viewpoints

Hosting Events in a Virtual World: 5 Tips for Success

Conga's vice president of demand generation shares the secret behind the success of the company's first all-virtual events in place of its annual user conferences.

Predictive Analytics: Foretelling Successful Sales and Marketing

In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.

Tips for Growing and Scaling Customer Relationships with a Hybrid Workforce

Customer relationship management is vital for business growth and retention in times of uncertainty. Executing on it successfully means ensuring communication with employees is seamless, no matter where they are.

Why CRM Needs to Serve Your Whole Organization, Not Just Sales

To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.

How AI Can Help Solve the Content Crisis

How is a brand supposed to speak to its customers in a way that's scalable? The good news is that a new tool is emerging to help meet the insatiable demand for great content: AI-powered copywriting. 

4 Best Practices for Advertisers and Marketers in Disruptive Times

Don't stop your efforts and wait until the market stabilizes—companies that continue to invest in ad and marketing campaigns will propel themselves toward future growth. Here's how to proceed.

5 Tips for Managing Customer Opt-In Data

Controlling this vital data will help you not only comply with regulations but expand opportunities to start and continue conversations with your customers and prospects.

What Every Retailer Needs to Know About Live Chat in 2020 (and Beyond)

The ongoing pandemic means that e-commerce is booming, and so is live chat—because if customers on your website have questions or concerns, they don't want to wait for email.

The Key to Successful CX? One-to-One Engagement

Here are four critical factors companies should consider as they strive to personalize engagement and achieve customer experience excellence.

3 Ways to Get Quicker, Timelier Sales Proposals

Quickly responding to RFPs is a challenge for many businesses because internal collaboration and input delays the process. But it doesn't have to.

Re-inventing Media Measurement Through Smart Market Research

Marketers need to better gauge audience perceptions to uncover whether their ad campaign is as impactful as they think.

Top 5 Quick UX and UI Changes You Can Make to Increase Conversions

The website itself is your highest conversion channel. But your visitors will leave and purchase on a different website if they aren't fully dazzled by the experience you give them.

The Key to E-Commerce Success: Blending Artificial Intelligence with Intelligent (Human) Agents

As the pandemic has accelerated the shift to online selling, artificial intelligence (AI) and the intelligent agent (IA) must complement each other—with automation segueing into customer care by human agents.

Why CRM Is Critical to Small-Business Success Right Now

Amid the pandemic, many SMBs have implemented CRM solutions at lightning speed, and it's no secret why: customer loyalty, engagement, and retention.

How to Sustain Excitement for Your Digital Transformation Journey

As part of longer-term planning, you have to address the human factors that come with new technology implementations, including how to keep employees engaged after the initial excitement has worn off.

COVID-19 Has Forced a Pivot to Digital-First. Here’s How Companies Adapt

Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.

How COVID-19 Is Reshaping the Contact Center Industry

High call volumes and a shift to remote work are among the challenges faced by customer service organizations. Here's how they've responded.

Why You Might Soon Need Permission to Work From the Office

With so many changes throughout the business world, many are starting to wonder: Is our new working reality the way of the future?

4 Lessons From Retail about Managing Customer Relationships

The retail industry as we knew it is fading away, but it leaves behind four important lessons on managing customer relationships based on the best and worst examples of the industry.

4 Questions to Help You Ensure Your Mobile CRM’s Security

Remote work is more prevalent, and critical, than ever, and so is the need to ensure you have proper security in place for your mobile CRM.