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Viewpoints

How COVID-19 Is Reshaping the Contact Center Industry

High call volumes and a shift to remote work are among the challenges faced by customer service organizations. Here's how they've responded.

Why You Might Soon Need Permission to Work From the Office

With so many changes throughout the business world, many are starting to wonder: Is our new working reality the way of the future?

4 Lessons From Retail about Managing Customer Relationships

The retail industry as we knew it is fading away, but it leaves behind four important lessons on managing customer relationships based on the best and worst examples of the industry.

4 Questions to Help You Ensure Your Mobile CRM’s Security

Remote work is more prevalent, and critical, than ever, and so is the need to ensure you have proper security in place for your mobile CRM.

8 Reasons Why Sales Leaders Should Bet Big on AI-Fueled Sales and Marketing

Now is the time to invest in growth. Companies that act with urgency can capture the market share that will surge as demand returns.

5 Steps for Impactful Digital Sales in the New Normal

To ensure business continuity while managing expectations and promoting the well-being of both customers and their workforce, business leaders should take these five measures.

4 Ways CRM Can Enable Your Marketing Campaigns' Success

As the single source of truth for all customer data, CRM systems should be seen as an essential part of the marketing toolkit, as they can be used to strengthen customer relationships, improve communication, and generate new opportunities.

Master Data Management: The Cornerstone to a Successful Customer Experience

Understanding the unique aspects of your customers and establishing an effective customer data management strategy enables you recognize untapped opportunities.

3 Steps for Getting B2B Sales Back to the ‘Not Normal’ Normal

CRM and digital engagement will play key roles in enabling new selling motions and creating new buying experiences

How Influencer Marketing Can Make Campaigns Authentic During COVID-19

As brands continue to grapple with their corporate social responsibility, marketing approach, and financial sustainability during the spread of COVID-19, partnering with influencers could be the best option to thrive despite economic disruption.

3 Questions to Ask Your Conversational AI Vendor

Conversational assistants are becoming key components of customer engagement strategies. Here's how to find one that's right for you.

6 Practical Tips for Value-Based Selling

If you can show how your products and services provide value in a way that is specific to your prospects' business goals, you'll set yourself up for success down the road.

3 Ways B2B Sellers Can Thrive in a Virtual Landscape

Salespeople who evolve to an ‘accelerator' approach provide crucial information that isn't available online and use their business acumen and empathy to make value personal for the buyer.

7 Steps for Selling with Empathy

Consultative selling—bringing empathy and humanity into sales—is a more meaningful and effective way to connect with customers in times of crisis—and in calmer times, too.

Restarting the Customer Journey

You know things are going to be different post-pandemic, and you may even be finalizing a strong transition plan to put into place. For true success, part of this transition plan must include a specific plan for resetting the journey with your customers.

How to Become a Successful Digital-First Seller

COVID-19 is changing sales forever—and the new mantra is digital-first

Retailers Can Reach Their Customers With These 6 Ideas

Despite the ongoing challenges of 2020, retailers can strengthen their customer relationships with one or more of these six winning strategies.

Why Marketers Should Make Brand Building a Priority in 2020

Modern marketers need to balance their efforts in securing quick sales wins with strategic brand-building initiatives, which will pay off in the long run by securing consumer loyalty and driving future sales.

3 Ways Inside Sales Teams Can Help You Succeed in the Era of Remote Selling

Companies that have already embraced the growing role and influence of digital or "inside" sellers—or who are willing to start now—can harness the rise of inside sales to adapt to remote selling models that are clearly here to stay.

4 Ways to Maintain Sales Momentum, Even in a Crisis

To help your sales team stay successful, it's critical that you accommodate their shift to remote work with compassion and plenty of communication.