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Viewpoints

3 Steps for Building Loyalty with Social Media Marketing

It's not the size of your follower base but how engaged your followers are. Here's how to development healthy social media engagement with your customers.

3 Great Ways to Amplify Your Content

Here's how to turn the volume of your marketing content up to 11 and ensure that it's being noticed by the right people in the right channel.

5 CRM Tips for Winning Over Your Customers

Here's how to elevate customer service, sales, and the rest of your business operations.

To Get the Most From Your CDP, Ask These 3 Questions

Most CDPs are great at providing insights into segments and near-real-time granular segments. Operationalizing those segments to drive business results is a different matter.

4 Steps to Getting More Customer Referrals

Establishing a robust customer referral program that provides a seamless process for customers to easily share their experience is the key.

How Hyper-Personalization Can Recession-Proof Your Business

Organizations need a hyper-personalization strategy to meet customers where they are and give them consistent, omnichannel experiences that offer true value.

3 Tips for Providing 24/7 Customer Service

Customers are king. To keep them loyal, you should give them the best customer service 24/7.

CX Personalization: How to Unlock Brand Loyalty in 2023:

As brands see customers demand a more comprehensive CX journey, personalization is a key aspect to offering a tailored experience and strengthening brand loyalty.

3 Ways to Make Praising Employees a Cultural Must-Do

Employees who feel appreciated and valued are more likely to get on board with new ideas, collaborate with peers, and do their best. Here's how to encourage regular acknowledgment within your team.

Create a More Human Omnichannel

Part of the evolution of contact centers is finding the right mix of automation and human interaction to provide the best possible experience for customers.

How Extended Reality Can Reinvent the Trade Show Experience

By deploying virtual reality (VR) and augmented reality (AR) booth displays, presenters can drive traffic, receive better feedback and word-of-mouth endorsements, and offer prospects a deeper understanding of their product.

3 Ways SMBs Can Solve a Broken Lead Handoff Process

In today's world of digital selling, a broken lead handoff process between sales and marketing teams means missed opportunity and lost leads, but small and midsize businesses can take control and solve this challenge.

Power of Personalization: How Brands Can Individualize Customer Experiences

Consumers have come to appreciate the individualization of algorithm-powered product recommendations—and if anything, they want these interactions to be even more customized. Consistently achieving that is impossible without automation.

4 Things to Know When Entering the Expert Economy

Advances in technology have significantly lowered the barrier for people looking to leverage their knowledge and expertise to go into business for themselves.

Data Is the Untapped Source Needed for Successful Customer Intimacy

The key is knowing the "right" data to gather, to focus on, or to use in decision-making—and using it in a way that ultimately builds and sustains a continued cycle of customer loyalty and growth.

How Technology Is Transforming the Sales Team

As the digital-first workplace becomes more widespread, sellers are evolving how they sell and new technology is facilitating the rapid transformation of the traditional B2B sales environment.

What Consumer Shifts in Data Ownership and Brand Engagement Mean for Marketers

Marketing trends are evolving at a challenging pace, and data privacy changes are calling for marketing teams to future-proof their success.

What I Learned Designing a CRM from Scratch

If you're not careful, you can quickly end up with a mess on your hands.

How to Address the Challenges of CRM Adoption

Better education and innovations like AI and mobility will make CRM platforms more likely to stick.

Can AI Mitigate Quiet Quitting in the Contact Center?

Solutions and technologies available to contact centers can help their agents find the work-life-balance that quiet quitters seek out.