Want to Stay Visible in the Agentic Shopping Era? Make Your Brand Useful

Agentic shopping is changing consumer behavior, but brands can use helpful, personalized messaging to stay top-of-mind when AI does the browsing

Beyond Attribution: Why Retailers Need Causal Measurement to Improve Customer Experience and Revenue in 2026

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

What the Best-Performing CX Teams Did Differently in 2025

Leading teams in 2025 didn't chase quick wins; they invested in human-centric design, clean data, and iterative innovation to deliver measurable outcomes.

3 Trends Reshaping CRM Software in 2026

Every software category is racing toward the same vision: tools that run themselves. Prepare for self-driving CRMs.

4 Things to Consider With Your Mobile Monetization Strategy

Non-gaming app developers can use these strategies to build sustainable, user-first mobile monetization frameworks.

Yes, the Human Touch Still Matters in an AI-Driven CRM World

When AI-powered CRM tools are used to augment, not replace, human empathy and judgment, they can help build loyal, long-term customer relationships.

How AI and Event Marketing Are Moving the Needle for Business Outcomes

Marketers are shifting their focus from basic metrics to more holistic reporting that demonstrates event success and how it drove business outcomes.

From Back End to Brand Impact: Why Software Engineers Belong in CX Strategy Rooms

At the end of the day, the customer experience is about how well a product works. Engineers shape those impressions daily.

Beyond the AI Noise: Three MarTech Shifts That Matter for 2026

Everyone has been talking about generative or agentic AI. But don't overlook these developments.

For Modern Retailers, Cloud-Based Firewalls Simplify Security

As the threat landscape evolves, so do the challenges of compliance, data protection, and security management. Firewall-as-a-service (FWaaS) provides a modern, cloud-based solution.

When Machines Become Teammates: The Next Era of Human Empowerment

The future of customer success will belong not to those who automate the most but those who learn to collaborate best.

Agentic AI Enters B2B Reality

Agentic AI is transforming B2B marketing from automation to autonomous decision making.

How AI Is Helping Consumers and Retailers This Holiday Shopping Season

AI-powered shopping is expected to boom this season, but retail AI implementations are only as good as the data that fuels them.

Beyond Traffic, Trust: Time to Re-Strategize B2B engagement

When a brand has established trust in its market, potential buyers have already developed a level of familiarity with them, before a buying motion even begins.

The Hidden Costs of Manual Quote-to-Cash Processes

The breaking points are predictable. Understanding them helps you spot issues before they compound.

Use CRM to Personalize the B2B Buying Journey

B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value. 

The CFO Trust Gap: Why Finance Still Doesn’t Believe in Marketing

The problem is not with marketing. It's with the marketers' data. Here's how to fix it.

There's a Multimodal AI Imperative

Why smart contact center leaders don't put all their eggs in one basket. (Featured on SmartCustomerService.com.)

Six Ways the Agentic Web Will Redefine the Brand Website

Agentic AI search will bring about a fundamental shift in websites, from an emphasis on look and feel to a priority on data and clear information.

Why Data Deletion Is Still a Struggle—and What Businesses Must Do About It

Data proliferation across martech stacks, CRM systems, shadow IT, and siloed repositories has made it nearly impossible for businesses to keep track of their data. Here's the path forward.