Viewpoints

3 Ways Big Brands Can Adopt a Small-Business Mind-Set

For big businesses looking to revamp their communications strategy, making changes from the outside in by adopting a small-business mind-set can fuel lasting engagements and build loyal customers.

How to Find and Track Your Real Customer

Begin by making your customer personas look more like your actual customers

4 Ways SPM Systems Keep Your Team Aligned and Focused in a Sea of Change

M&A mayhem may be coming to your sales team. Sales performance management can ensure that you're ready.

CCM Brings Customer Communications Under One Umbrella

As customer expectations and communication channels continue to multiply, customer communication management (CCM) solutions can reduce the chaos.

Blockchain Is One Emerging Technology Manufacturers Should Embrace

Manufacturing is not often synonymous with innovation. But by adopting blockchain technology, manufacturers can elevate their operations, performance, and customer trust.

8 Tips for Personalizing Your Email Campaigns

Personalization can be a potent weapon in a marketer's arsenal, yet blunders are far too easy (and common). Check out the dos and don'ts of e-mail personalization, with actionable advice marketers can take now.

The Wild West Days of Data May Be Over, But the Opportunities for Marketers Are Just Beginning

A new era of data privacy and regulation is upon us, and with it comes new roles and big opportunities for senior marketers.

Enterprise-Wide Customer Communications Management Turns Data Insights Into Action

Augmenting your CRM with a holistic customer communications management (CCM) approach can ensure your customer data not only provides insights but also makes those insights actionable.

Who Are the Best Targets of Loyalty Programs? Truly Loyal Customers

Highly satisfied customers are the ones who come back because they want to—not because you pay them. They should be your focus.

4 Lessons From Adventure Racing That Apply to Enterprise Consulting

Turns out that racing through the wilderness searching for checkpoints can be a little like building business relationships and helping clients achieve new levels or productivity and growth.

Take Your Company’s Customer Experience Efforts to the Community

Branded communities can capitalize on this emerging picture: Potential customers would much rather hear from their peers than they would from you.

3 Big Benefits of Integrating CRM and Sales Enablement

Pairing CRM with sales enablement ensures that sales reps will be more efficient, effective, and productive.

ICM and CRM Make Worthy Sales Management Partners

By integrating incentive compensation management and CRM systems, sales leaders and reps are armed with the insights needed to maintain motivation and perform the selling activities that boost the bottom line.

To Stay Competitive Amid Digital Disruption, B2B Companies Need to Embrace Dynamic Pricing

Powerful new analytical tools can help B2Bs adjust prices to nail volume and profitability targets and tailor offerings to customer needs. But sales reps have to be on board.

Machine Learning Can Turn Your Sales Team into Closers

By drawing correlations out of massive amounts of customer data, machine learning can better inform the sales process—and enable your reps to close more deals.

3 Reasons E-commerce Is Shifting Toward Direct-to-Consumer Brands (And Why You Should Care)

Direct-to-consumer brands are starting to dominate their industries, and here's what that means for e-commerce as a whole.

3 Ways Amazon Has Raised the Bar on Customer Experience

Customers across industries now expect a better overall experience thanks to Amazon, and here are a few ways your business can follow their lead.

The 4 Personalities of Digital Transformation—and How to Cater to Them

Here are five best practices to help reach all of your digital customers, from the tech-obsessed to the tech-reluctant.

The 4 Elements of Real-Time Customer Engagement

To adapt to customer moments of need, companies need strategies that enable real-time responsiveness.

7 Trends That Are Transforming Sales and Marketing

Personalization and new technologies continue to reshape the business landscape. Here are the emerging sales and marketing trends that can help you stay ahead of the competition.