Viewpoints

Cyber Monday Is No Longer Just for B2C Companies

While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?

4 Tactics Every B2B Marketer Needs to Embrace

As B2B marketers embrace digital transformation, they should look to the following ways to engage with customers and prospects.

Redefining the ‘Sales Conversation’: How to Get Sales Leads From Offhand Remarks

Sometimes the casual chit-chat that comes up in a business setting can be the cue for a deeper—and more fruitful—sales conversation.

4 Ways Video Can Strengthen Your Bond with Customers

Here's how to harness the benefits of video content to advocate for your customers and aid them in their success.

Is Adobe, Microsoft, and SAP’s Open Data Initiative a New Generation of Customer Experience, or a Nice Fantasy?

The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.

Marketing Is Obsessed with Technology. Here Are 3 Reasons This Needs to Change

Marketing is increasingly making technology the star of its show, instead of keeping it in its rightful place: a strategic, supporting role. Here's why this is dangerous.

Great CX Relies on Clean, Robust Data—and Master Data Management Can Deliver It

Creating meaningful experiences, which is fast becoming a company's best way to stand out, starts with harnessing trustworthy, contextually relevant data.

Why CRM Implementations Fail, and 8 Steps to Ensure Yours Doesn’t

A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.

Is Your Team Not Using Your CRM? Gamification Can Help

The absence of data integrity in a company's CRM can lead to incorrect planning and inventory—and, ultimately, lost revenue. Getting each team member on board is critical.

5 Best Practices to Keep Your Best Customers

Retailers need to look at analytics and life-cycle-based treatment recommendations to predict, plan for, and grow these crucial relationships.

Stop Trusting Third Parties with Your Customer Experience

Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience.

4 Things to Do if Your CRM Stalls Short of True ROI

You've spent a small fortune but your CRM is still mostly a glorified contact list. Here are some steps to take.

Why Small Businesses Need a Complete CRM

An integrated platform can save SMBs money and lead to stronger ROI and a better customer experience.

The 6 Habits of the Modern Chief Marketing Officer

Changing times call for changing behaviors, and the shifting expectations of marketing's purview has transformed what it takes to be a successful CMO.

The Single Most Effective Sales Strategy: Word of Mouth

Getting referrals is the best way to close more deals, generate more value, and retain customers for longer. But don't take our word for it. Here's the data and science to back it up.

The Sales-Customer Relationship Needs Clear Give-and-Take

What should be a mutually beneficial relationship can turn into a mutually suspicious relationship—unless both sides understand the rules.

Sales Enablement vs. Sales Engagement: What’s the Difference, and Why You Need Both

Though each has its own focus, both work toward the common goal of helping reps win more sales.

For Retailers, AI Is the Customer Care X-Factor

Turning comments and sentiment into structured data requires a balance of human intelligence and artificial intelligence.

Digital Disruptors Do These 3 Things With Their Data

Here's how to make more meaningful, strategic use of your data and deliver super-personalized customer experiences.

The Case for Integrating CRM and Marketing Automation (Video)

X2CRM CEO David Buchanan explains why CRM and marketing automation systems should be integrated rather than silo'd in this clip from CRM evolution 2018.