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Viewpoints

The Key to Successful CX? One-to-One Engagement

Here are four critical factors companies should consider as they strive to personalize engagement and achieve customer experience excellence.

3 Ways to Get Quicker, Timelier Sales Proposals

Quickly responding to RFPs is a challenge for many businesses because internal collaboration and input delays the process. But it doesn't have to.

Re-inventing Media Measurement Through Smart Market Research

Marketers need to better gauge audience perceptions to uncover whether their ad campaign is as impactful as they think.

Top 5 Quick UX and UI Changes You Can Make to Increase Conversions

The website itself is your highest conversion channel. But your visitors will leave and purchase on a different website if they aren't fully dazzled by the experience you give them.

The Key to E-Commerce Success: Blending Artificial Intelligence with Intelligent (Human) Agents

As the pandemic has accelerated the shift to online selling, artificial intelligence (AI) and the intelligent agent (IA) must complement each other—with automation segueing into customer care by human agents.

Why CRM Is Critical to Small-Business Success Right Now

Amid the pandemic, many SMBs have implemented CRM solutions at lightning speed, and it's no secret why: customer loyalty, engagement, and retention.

How to Sustain Excitement for Your Digital Transformation Journey

As part of longer-term planning, you have to address the human factors that come with new technology implementations, including how to keep employees engaged after the initial excitement has worn off.

COVID-19 Has Forced a Pivot to Digital-First. Here’s How Companies Adapt

Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.

How COVID-19 Is Reshaping the Contact Center Industry

High call volumes and a shift to remote work are among the challenges faced by customer service organizations. Here's how they've responded.

Why You Might Soon Need Permission to Work From the Office

With so many changes throughout the business world, many are starting to wonder: Is our new working reality the way of the future?

4 Lessons From Retail about Managing Customer Relationships

The retail industry as we knew it is fading away, but it leaves behind four important lessons on managing customer relationships based on the best and worst examples of the industry.

4 Questions to Help You Ensure Your Mobile CRM’s Security

Remote work is more prevalent, and critical, than ever, and so is the need to ensure you have proper security in place for your mobile CRM.

8 Reasons Why Sales Leaders Should Bet Big on AI-Fueled Sales and Marketing

Now is the time to invest in growth. Companies that act with urgency can capture the market share that will surge as demand returns.

5 Steps for Impactful Digital Sales in the New Normal

To ensure business continuity while managing expectations and promoting the well-being of both customers and their workforce, business leaders should take these five measures.

4 Ways CRM Can Enable Your Marketing Campaigns' Success

As the single source of truth for all customer data, CRM systems should be seen as an essential part of the marketing toolkit, as they can be used to strengthen customer relationships, improve communication, and generate new opportunities.

Master Data Management: The Cornerstone to a Successful Customer Experience

Understanding the unique aspects of your customers and establishing an effective customer data management strategy enables you recognize untapped opportunities.

3 Steps for Getting B2B Sales Back to the ‘Not Normal’ Normal

CRM and digital engagement will play key roles in enabling new selling motions and creating new buying experiences

How Influencer Marketing Can Make Campaigns Authentic During COVID-19

As brands continue to grapple with their corporate social responsibility, marketing approach, and financial sustainability during the spread of COVID-19, partnering with influencers could be the best option to thrive despite economic disruption.

3 Questions to Ask Your Conversational AI Vendor

Conversational assistants are becoming key components of customer engagement strategies. Here's how to find one that's right for you.

6 Practical Tips for Value-Based Selling

If you can show how your products and services provide value in a way that is specific to your prospects' business goals, you'll set yourself up for success down the road.