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Viewpoints

How to Get the Marketing Performance Insights Your Team Needs

Multi-touch attribution breaks down organizational silos, providing a holistic picture of performance that enables everyone to work toward shared goals, as well as the actionable information that marketers at all levels need to be effective.

3 Ways Your Sales Team Can Help Set Customer Expectations

Great expectation-setting starts and ends with understanding the sales cycle and serving as customers' advocate throughout their entire interaction with your company.

Customer Data Platforms: Striving for a Single View of the Customer

To marketers trying to swim through a flood of disconnected customer data, a CDP can look like the life preserver needed for them to stay afloat. And if it is the real deal, it can be. Here's a look at the CDP field today.

Where CRM Went Wrong (and How to Fix It)

Are you tired of sales software that seems stuck in the '80s and '90s? Join the #NoCRM Revolution, which is less about abandoning CRM and more about finding ways to unfetter your sales teams so that they can deliver real value.

Make Your Email Preference Center a Priority and Your Customers Will Reward You

The email preference center represents the best of both worlds: Prospects and customers can control the communications they receive, and marketers get to send better-quality, more targeted communications.

4 Early Warning Signs You Might Lose a Customer

Customer retention performance is a critical metric in most board rooms. Keying in on certain data points across the customer life cycle will give you advance notice that an account could be at risk.

4 Steps to Secure Your CRM or Customer Experience Platforms

CRM platforms are incredibly powerful tools for growth, but they can also create vulnerabilities, as they may expose your most sensitive customer and internal data. Here are four steps to help you get started securing your platform.

To Get Maximum Benefit From Your CRM, Don’t Overlook These Capabilities

Like anything else, CRM solutions are only as effective as the way you use them, and not all sales teams are fully exploiting the technology's features.

How Emojis, GIFs, and Other Visuals Can Boost the Customer Experience

Customer emotions can be hard to gauge in your CX efforts, but visuals such as emojis and GIFs can help companies crack the code on customer feedback.

How Are CRM and $100 Trillion in Economic Value Connected?

Digital transformation is expected to create enormous value in the coming years, so now's the time to shift to digitizing processes and operations and help your organization support rapid change and innovation.

The Top 4 Fears Salespeople Face—and How to Overcome Them

Salespeople are often their own worst enemy, building up fears of obstacles that don't really exist. But if they face their fears, they can overcome them and be the stronger for it.

Get Over Your Cloud Security Concerns

If you haven't moved key operational functions like managing customer communications to the cloud due to data security concerns, get over it; much of your customer data is already there.

CPQ: Bridging the Divide Between Sales and ERP

If ERP systems and sales processes like lead and pipeline management can't link up properly, sales reps will be the ones left hanging.

Redefining SEO in the Age of Digital Transformation

To give today's customers what they truly desire, it's imperative to look at SEO in a whole different way. Here's how to redefine your SEO best practices to further boost search engine results

Drive Customer Engagement Results With Customized, Flexible Communications

Today's business communications must be able to infuse the customer experience with the perfect blend of technology-driven intelligent interactions and personalized service.

An Introduction to Sentiment Analysis, the Next Great Customer Experience Tool

This technology can help classify customers' moods based on their reaction, reviews, or other input, enabling you to make the adjustments that will keep your customers happy and coming back.

Humans, Not Bots, Will Convert Browsers Into Buyers

If you want to effectively engage with browsers and convert them into customers, you need to connect them with the right people—people who already appreciate and love your brand and use your products every day.

How AI Helps Small Businesses Edge Out Larger Competitors

AI lets you personalize services, devote the necessary attention to qualified leads, and plan your marketing efforts to speak to people on a deeper level.

4 Ways Mobile Technology Is Enhancing the Travel Experience

The desire for friction-free travel experiences are leading to innovative options for flyers, allowing them to manage their experiences almost entirely from their mobile devices.

These 2 Factors Are Preventing Your Sales Team from Selling More

Closing a deal is any seller's primary goal, but not being able to prioritize the time and effort they spend in the field is stopping sales reps from winning, and without the right tools, Big Data can overwhelm rather than empower.