The Psychology of Summer Marketing: Why Customers Buy Differently When the Sun Is Out

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how—and why—consumers make their purchases.

How Agentic AI Creates More Space for Human Connection in Sales

Curiosity, empathy, and active listening have always been at the heart of great customer experiences. Now, they matter more than ever.

The Future of Hospitality: Bridging Physical Touchpoints With CRM Systems

Integrating kiosks with CRM infrastructure is not simply a tech upgrade—it's a strategic investment in guest engagement, operational efficiency, and competitive differentiation. 

Can Real-Time AI Make Your Contact Center More Compliant or More Vulnerable?

Live AI tools offer significant compliance advantages—if your oversight can keep up.

Want to Unlock the True Value of Your Data? Try Applying Marie Kondo-Inspired Principles

Marie Kondo's philosophy shows us that "sparking joy" goes beyond physical objects and can revolutionize how organizations manage data.

ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big

Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.

Secure Your Agentic AI Implementations Now

Agentforce can save time by taking actions in your org but requires careful security considerations, including user-defined guardrails and toxicity detection to prevent costly errors.

Embedded CDPs Emerge in Marketing

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

The Agentic AI Design Paradigm: Reshaping How We Build Software

The shift to agentic AI design requires developers and organizations to rethink their approach to building digital experiences fundamentally.

The Agentic Curmudgeon

Don't overlook generative AI for self-service in your haste to introduce agentic AI into your operations. (Featured on SmartCustomerService.com.)

What to Know Before Replacing Your VPN with SDP

Network security isn't just about locking everything up tight; it's about making sure the right people can get what they need, without opening the door too widely.

The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

Support Agents with AI on Customer Support Day

Companies should include intelligent solutions in their customer support offerings to help agents along. (Featured on SmartCustomerService.com.)

Why Customer-Centric Brands Are Looking Beyond Satisfaction Scores

In a landscape where consumers rarely give second chances, real-time behavioral intelligence is becoming the new foundation for exceptional customer experience.

The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement

Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.

R&D to ROI: Bridging the Marketing Gap from Product Development to Sales Success

Every go-to-market team needs access to reliable insights that will impact success.

The CX Leader’s Guide to Agentic AI Readiness

CX leaders are facing growing pressure to adopt intelligent systems, but scaling agentic AI requires a deliberate foundation rooted in structure, visibility, and governance. (Featured on SmartCustomerService.com.)

From Airwaves to Algorithms: How Streaming Is Reshaping the Future of Media Buying

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

How AI Is Disrupting and Improving Every Sales Leader's Playbook

Companies that embrace AI are gaining ground while others fall behind.

The AI Risks That Keep Marketers Up at Night

Marketers deeply understand the harm AI could do and why their companies might not be equipped to manage it.