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Viewpoints

The Key to Successful Composable Commerce? A PIM Solution

For retailers, switching to a composable commerce architecture can be a daunting task. But a good product information management (PIM) solution can help you manage, clean, and scale your product data across every existing and new channel.

From Mad Men to the Metaverse: How Sales Enablement Automation Empowers Today’s Sellers

In an evolving market environment, organizations should embrace change rather than avoid it by adopting sales enablement automation that delivers the buying experience of the future.

3 Ways Digital Transformation Is Driving Customer Experience

Digital transformation is revolutionizing customer service, leading to great customer and employee experiences.

Why You Should Use a Data Warehouse with Salesforce

Salesforce is designed to handle transactions. It wasn't designed to be a data repository or to perform data analysis.

3 Ways B2B Marketers Can Stay Top of Mind

Sticky messaging and memorable content can help buyers think of you when they're ready to purchase.

Know Your Customers’ Lifetime Value

If you understand the CLV of each customer, you effectively have a list telling you which customers offer the most promise—and where to invest your marketing dollars.

5 Must-Have Martech Tools for the Modern Marketer

The "right" tools will vary based on multiple factors, from business size to use cases to the kinds of data you have at your disposal. But there are some tools marketers can't compete without.

Tips to Spring Your Dormant Customers Out of Hibernation

Not all who disengage are lost. Dormant customers represent a big opportunity for businesses to reengage and drive revenue, if done in a mutually beneficial manner.

Why VoC and CX Cannot Be One-Size-Fits-All

Companies have to take all stakeholders into account and remember that all voice aren't equal. But they can't solicit feedback from customers just for the sake of compiling a report. Customers have to know they've been heard.

CRM and the Psychology of Relationships

Building customer trust and loyalty often boils down to one key thing.

Empathy as a Business Tool: Thinking From the Customer’s Perspective

Sometimes what truly keeps customers happy and coming back is emphasizing—and empathizing with—their needs.

Relationship Marketing and the Art of the Post-Purchase Marketing Funnel

The sell doesn't end after the sale. Here's what agencies should do to keep customers engaged and invested in their products.

Why You Need a 360-Degree Customer View

Brands that can maintain a 360-degree view of customers are able to thrive in the new data-driven climate and provide a superior customer experience.

How an Open Standard for Data Sharing Benefits Retailers and Consumers

There's an opportunity for a win-win situation among retailers and customers if agency and data control is returned to the consumer, which would mean greater privacy while also giving brands a greater understanding of who is buying their products and services.

The Real Truth About Partnering with Customers

What is it to partner with a customer? What does it require and what does it produce? These are increasingly vital questions to ask and answer in today's complex world and business environment.

Why Your Marketing Content Ranks High but Your Content Experience Ranks Low

High-quality content will have less of an impact if the experience around it is poor. Here are two common problems and ways to avoid them.

5 Factors for Balancing Automation and the Human Touch for Superior CX

It's a question of balance: Navigating properly between automation and the human touch can create impactful customer experiences at scale.

6 Steps to Launching Your Customer Health Dashboard

Creating an effective customer health score and supporting dashboard is not a one-time project. It requires significant strategic planning behind the scenes and will need iteration as your company and customers change.

The 7 Styles of Listening—and How They Can (or Can’t) Help You Close Deals

For salespeople, being a good listener means closing more deals and meeting revenue goals. But not all styles of listening are equal.

All Marketing Should Be Like Developer Marketing

Making your product or service the solution to their problem works with the development community. Why isn't this authentic and informative approach applied to all types of marketing?