-->

Viewpoints

3 Ways Marketers Can Measure Program Value in 2021

It is more important than ever to show the ROI and value of your marketing programs, but standard metrics have often fallen short. Here are three key areas to focus on.

5 Key Customer Loyalty and Engagement Trends for 2021

Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.

When It Comes to Business Applications, You Don’t Have to Have It All

Why pay for something you don't want? An app that does one thing really well has the advantage over one that does five things poorly.

How Research Technology Can Help You Keep Pace with Consumer Sentiment

Marketers need to understand changing consumer sentiment to create brand partnerships and marketing campaigns that feel authentic and genuine.

Deep Customer Insights: The Key to Building Excellent Products

To get the right products to market, faster, companies need to leverage every customer conversation and interaction they have.

As CX Leaders Learn to Adapt, Here Are 4 Lessons to Keep in Mind

While it's easy to be overwhelmed by all the change, it is also an opportunity to go back to the basics and refocus efforts as we look to and plan for a new and forever-changed 2021.

Using CRM, Retailers Can Send the Right Offers, in the Right Way, at the Right Time

Amid COVID, retailers can still generate sales—online and in-store—but they need to think strategically about how to leverage the information available to them to connect with consumers.

Brand Loyalty Hinges on Emotional Connections

Companies can build lasting loyalty by forging an emotional, purpose-driven connection—and by designing loyalty programs that reflect and promote their brand values.

Interactive 3-D 360-Degree Product Images Can Reshape Shopping

3-D imagery is key to maximizing e-commerce sales, though brands must be sure to optimize their product images for the mobile market.

How to Build a Customer-Centric Culture

Is CRM enough about the customer? We have entered the age of hyper-personalization, and customers expect us to engage them in their preferred way.

For Mobile Ad Advertisers, 2020 Will Have a 5th Quarter

Get ready, because Q5 2020 is coming. You heard that right. We believe there will be a 5th quarter in 2020 for Facebook and Google mobile app advertisers.

Customer Service’s New Role: Value Enhancement

It's no longer good enough to dissuade customer disloyalty. Customer service should strive to increase customer loyalty, by bringing something more than issue resolution to the table.

Hosting Events in a Virtual World: 5 Tips for Success

Conga's vice president of demand generation shares the secret behind the success of the company's first all-virtual events in place of its annual user conferences.

Predictive Analytics: Foretelling Successful Sales and Marketing

In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.

Tips for Growing and Scaling Customer Relationships with a Hybrid Workforce

Customer relationship management is vital for business growth and retention in times of uncertainty. Executing on it successfully means ensuring communication with employees is seamless, no matter where they are.

Why CRM Needs to Serve Your Whole Organization, Not Just Sales

To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.

How AI Can Help Solve the Content Crisis

How is a brand supposed to speak to its customers in a way that's scalable? The good news is that a new tool is emerging to help meet the insatiable demand for great content: AI-powered copywriting. 

4 Best Practices for Advertisers and Marketers in Disruptive Times

Don't stop your efforts and wait until the market stabilizes—companies that continue to invest in ad and marketing campaigns will propel themselves toward future growth. Here's how to proceed.

5 Tips for Managing Customer Opt-In Data

Controlling this vital data will help you not only comply with regulations but expand opportunities to start and continue conversations with your customers and prospects.

The Top Changes Support Teams Need to Make in 2021

B2B support teams will need to implement these four best practices in 2021. (Featured on SmartCustomerService.com.)