Sales Reps Deserve a System of Action CRM

It's time for a CRM that drives itself.

Five Keys to Innovation

Innovative organizations make removing fear and barriers a priority. (Featured on SmartCustomerService.com.)

Embedded CDPs Emerge in Marketing

The MarTech world is moving quickly toward the concept of embedding customer data platform (CDP) capabilities within broader customer engagement and experience solutions.

Is ‘I Thought YOU Were Handling That!’ Costing Your Team?

These moments waste your team's time, damage customer relationships, and slowly erode the trust that keeps your organization functioning.

GenAI-First Agentic Ecosystems Are Driving a Composable Commerce Transformation

An ecosystem built from modular and interchangeable components can work seamlessly across key retail functions

How to Avoid the Customer Experience Cliff

When automation displaces so many human roles, CX quality takes a nosedive. The key is to define clear, human-centric strategies for implementing AI.

Static Documents Lead to Unnecessary Risk—Here’s How Automation Can Help

Automation can solve these challenges by ensuring real-time data accuracy, improving security, and reducing operational friction.

How to Navigate CRM Implementation Risks

By identifying these risks early in the process, you can mitigate their impact.

How to Get the Whole Marketing Team to Embrace AI

Marketing teams that treat AI as a shared resource, not a siloed tool, will win.

The Psychology of Summer Marketing: Why Customers Buy Differently When the Sun Is Out

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how—and why—consumers make their purchases.

How Agentic AI Creates More Space for Human Connection in Sales

Curiosity, empathy, and active listening have always been at the heart of great customer experiences. Now, they matter more than ever.

The Future of Hospitality: Bridging Physical Touchpoints With CRM Systems

Integrating kiosks with CRM infrastructure is not simply a tech upgrade—it's a strategic investment in guest engagement, operational efficiency, and competitive differentiation. 

Can Real-Time AI Make Your Contact Center More Compliant or More Vulnerable?

Live AI tools offer significant compliance advantages—if your oversight can keep up.

Want to Unlock the True Value of Your Data? Try Applying Marie Kondo-Inspired Principles

Marie Kondo's philosophy shows us that "sparking joy" goes beyond physical objects and can revolutionize how organizations manage data.

ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big

Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.

Secure Your Agentic AI Implementations Now

Agentforce can save time by taking actions in your org but requires careful security considerations, including user-defined guardrails and toxicity detection to prevent costly errors.

Embedded CDPs Emerge in Marketing

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

The Agentic AI Design Paradigm: Reshaping How We Build Software

The shift to agentic AI design requires developers and organizations to rethink their approach to building digital experiences fundamentally.

The Agentic Curmudgeon

Don't overlook generative AI for self-service in your haste to introduce agentic AI into your operations. (Featured on SmartCustomerService.com.)

What to Know Before Replacing Your VPN with SDP

Network security isn't just about locking everything up tight; it's about making sure the right people can get what they need, without opening the door too widely.