The Wild West Days of Data May Be Over, But the Opportunities for Marketers Are Just Beginning
A new era of data privacy and regulation is upon us, and with it comes new roles and big opportunities for senior marketers.
Enterprise-Wide Customer Communications Management Turns Data Insights Into Action
Augmenting your CRM with a holistic customer communications management (CCM) approach can ensure your customer data not only provides insights but also makes those insights actionable.
Who Are the Best Targets of Loyalty Programs? Truly Loyal Customers
Highly satisfied customers are the ones who come back because they want to—not because you pay them. They should be your focus.
4 Lessons From Adventure Racing That Apply to Enterprise Consulting
Turns out that racing through the wilderness searching for checkpoints can be a little like building business relationships and helping clients achieve new levels or productivity and growth.
Take Your Company’s Customer Experience Efforts to the Community
Branded communities can capitalize on this emerging picture: Potential customers would much rather hear from their peers than they would from you.
3 Big Benefits of Integrating CRM and Sales Enablement
Pairing CRM with sales enablement ensures that sales reps will be more efficient, effective, and productive.
ICM and CRM Make Worthy Sales Management Partners
By integrating incentive compensation management and CRM systems, sales leaders and reps are armed with the insights needed to maintain motivation and perform the selling activities that boost the bottom line.
To Stay Competitive Amid Digital Disruption, B2B Companies Need to Embrace Dynamic Pricing
Powerful new analytical tools can help B2Bs adjust prices to nail volume and profitability targets and tailor offerings to customer needs. But sales reps have to be on board.
Machine Learning Can Turn Your Sales Team into Closers
By drawing correlations out of massive amounts of customer data, machine learning can better inform the sales process—and enable your reps to close more deals.
3 Reasons E-commerce Is Shifting Toward Direct-to-Consumer Brands (And Why You Should Care)
Direct-to-consumer brands are starting to dominate their industries, and here's what that means for e-commerce as a whole.
3 Ways Amazon Has Raised the Bar on Customer Experience
Customers across industries now expect a better overall experience thanks to Amazon, and here are a few ways your business can follow their lead.
The 4 Personalities of Digital Transformation—and How to Cater to Them
Here are five best practices to help reach all of your digital customers, from the tech-obsessed to the tech-reluctant.
The 4 Elements of Real-Time Customer Engagement
To adapt to customer moments of need, companies need strategies that enable real-time responsiveness.
7 Trends That Are Transforming Sales and Marketing
Personalization and new technologies continue to reshape the business landscape. Here are the emerging sales and marketing trends that can help you stay ahead of the competition.
Triangulating Sales Intelligence Can Help B2B Marketers Find Their Way
No one has a monopoly on insight. Figuring out the ‘who,' ‘what,' and ‘why' of sales prospecting requires a collaborative approach.
The Must-Dos, and Must-Don’ts, of CRM Data Integration
Here's how to keep system integration project management on track.
Modern CRM Needs a New Partner: Master Data Management
While the advent of cloud-based marketing tools in the past several years has accelerated CRM, it has also served as the catalyst for the rapid proliferation of disparate data sources.
5 (More) CRM Myths—Busted
As the industry continues to change (quickly), we need to debunk some new myths—ones that can often be traced to outdated ideas about CRM.
5 Ways Running Marketing Operations Is Like Running a Marathon
Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.
3 Steps to Kick Off Your Customer Journey Initiative
It seems like a daunting project, but getting started is easier than marketers may think. Here's how.