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Viewpoints

Composable Customer Success: The Key to Being Nimble During Economic Uncertainty

Composable CS empowers you to quickly create, iterate, and scale to meet your customer's ever-changing needs—and position your company for immediate and long-term growth. Part two of a two-part series.

Building Brand Ambassadors: How to Boost CX Through Employee Empowerment

Brands and retailers alike will spend huge amounts on digital advertising and sponsored influence posts to promote their business, but too often they overlook the most valuable influencers already on their payrolls.

How to Make Your App Stickier

Getting a user to your app is just the beginning; keeping a user is more important.

Is It the End of the Cold Call?

Is cold calling a dated sales tactic, or does it just need a little extra heat?

3 Areas Where Good Chatbot Design Can Strengthen Customer Relationships

Not only can chatbots dramatically shorten wait times and expediently route customers where they need to go, they can reduce the time and workload burden for human employees and free them up to handle more complex interactions.

How to Build a Content Ecosystem

When you think of your content as a collection of assets, you're missing the forest for the trees. Here's how to build to content strategy that connects.

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?

How B2B Marketers Show Their Value in a Down Economy

What an economic downturn means for B2B marketers, and how they can show their worth to their audience and to leadership.

Repairing Customer Relations Post-Supply Chain Crisis

The supply chain will stabilize but things won't be back to "normal." Customers want and need more from their suppliers, and they will flock to those who are providing the best communication and buying experience.

Immersive Employee Experiences Offer Organizations a Talent Advantage

Enhancing candidate and employee experiences can have benefits that go beyond making an organization more enticing.

Create Frictionless Experiences to Turn Leads into Customers

You must find ways to ensure your customers encounter no friction and thus maintain the momentum they've been building to try to solve their problem (which they believed you were capable of doing). 

6 Quick Hacks to Growing Your Subscription-Based Business

This rise in the popularity of subscription-based businesses among consumers partly explains why digital transformation across all industries is taking center stage today.

Customer Success: The Secret to Growth During Economic Uncertainty

The ability to grow now depends on having loyal customers—and not wasting time and money to find new clients during economic uncertainty. CS is the secret to unlocking this growth. Part one of a two-part series.

Buying Group Marketing: A New Way to Bring the Customer Journey to Life

Each step of the customer journey is crucial for ultimate success in converting leads and closing deals, but if marketers don't understand the individuals who make the actual buying decisions, they'll be hard-pressed to deliver the intuitive customer journeys they're after.

5 Practical E-commerce Tips for a Great Product Experience

It does not matter if you are revising your strategy or just starting out—there is always room for improvement in the product experience. Here's how to present your products better online and ultimately attract more customers.

Most Chatbots Are Mediocre, and Marketers Should Intervene

Designers should ally with marketers who understand the importance of creating experiences that deliver the ease, effectiveness, and emotional resonance that keeps customers coming back.

5 Surefire Tactics to Reduce SaaS Customer Churn

Customer churn, if not tracked, can prove to be a silent killer for SaaS businesses. Here are some strategies for reducing it.

Christmas in July: Planning the Holiday CX Strategy

Too early? Not this year; because of rising prices and continuing supply chain issues, retailers expect a longer, flatter holiday shopping season. Here's how to prepare.

Sales Engagement: How the Rules Have Changed

Software-as-a-service is, by definition, an ongoing relationship, meaning that sales reps need to take on a much more active role as cloud computing becomes more and more dominant.

4 Tips to Align RevOps and Sales

To ensure good data hygiene, create a happier, more productive sales team, and increase revenue, organizations need to get revenue and sales teams to work together.