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CRM Video

What Is CRM in 2026: Will a Bursting AI Bubble Change the Game?

The investor panel from the CRM Playaz "What is CRM in 2026?" conversation series debates whether 2026 will be the year the fears of an AI bubble will be realized, and if so, what impact it will have on enterprise apps investment space.

What is CRM in 2026? 12 Vendor Executives Weigh In

Executives from Adobe, Microsoft, Netomi, Oracle, Pega, PROS, Salesforce, SAP, ServiceNow, SugarCRM, Verint, and Zoho answer the question: What is CRM in 2026?

Nvidia’s "Triple Transformation" and the Global Race for Artificial General Intelligence

In a discussion for this week's "Taking the Lid Off AI" segment for CRM Playaz, framed by Nvidia's "triple transformation" of computing, Michael Wu, Brent Leary, and Paul Greenberg explore the geopolitical urgency of the AI arms race.

As Zoho Enhances Zoho One's UX with AI, It Doubles Down on Human Support

Zoho's senior evangelist, Taylor Backman, talks about the slew of major enhancements the comapny announced for the Zoho One platform.

Is the Rise of ChatGPT Really the Direct Cause of the Decrease in Job Openings?

The rise in valuation of the S&P 500 rose in lock step with the rise in U.S. total job openings for the 20 years before ChatGPT came along, but since then S&P 500's values growth accelerated upward while job openings swiftly decreased. But is that divergence totally due to AI?

Agentic AI, Robotics, Leadership, Privacy Discussed at Constellation Connected Enterprise 2025

Vendor executives, along with industry thought leaders and analysts, came together at Constellation Research's CCE event to tackle important issues as we move further into the Agentic Era.

Larry Ellison's AI World Keynote - First Impressions from Industry Analysts and Thought Leaders

Analysts/thought leaders Brian Sommer and Jon Reed join the CRM Playaz watch party for Larry Ellison's AI World keynote to share their first impressions of what they heard, including some very strong takes on where Oracle stands in the enterprise application space when it comes to agentic AI.

What B2B Companies Can Learn from Gaming About Customer Engagement

The Godfather of CRM, Paul Greenberg, and Todd Harris, aka the Toddfather of Gaming, launch Game On! a show on PPN dedicated to helping B2B companies.

Enterprise LLMs: The DIY vs. Vendor Dilemma - A Few Good Minutes Debate

Spurred on by Zoho's announcement of building its own LLM from scratch, industry analysts and thought leaders Sheryl Kingstone, Esteban Kolsky, and Jon Reed join me to discuss whether it's time for large enterprises to do the same.

Prashanth “PVK” Krishnaswami of Zoho - We Don't Acquire Companies for IP, We Build It from Scratch

Zoho's head of CX strategy discusses why the company is launching its own large language model (LLM), introduced Agent Studio, a new low-code/no-code tool that allows customers to build their own AI agents, and shares how the Ulaa browser plays a key role in its AI strategy.

Salesforce Connections 25 Keynotes - First Impressions from Industry Analysts and Influencers

Real-time reactions during the CRM Playaz watch party for the Salesforce Connections 25 keynotes, featuring commentary from Alan Berkson, Liz Miller, Jon Reed, Bonnie Tinder, Rebecca Wettemann, and CRM Playaz Paul Greenberg and Brent Leary.

PegaWorld 25 Opening Keynote - First Impressions from Industry Analysts and Influencers

Real time reactions during the CRM Playaz watch party for the opening keynote of PegaWorld 25, featuring commentary from industry analysts including Rebecca Wettemann, Adrian Swinscoe, Brian Sommer, Paul Greenberg, and Brent Leary.

Three Vendors' Three Answers to the AI Pricing Issue: Ownership, Optimization, and Simplification

Leaders from Creatio, Pegasystems, and Zoho discuss the evolving landscape of AI pricing in enterprise software, highlighting a growing push against traditional, confusing, extra charges for AI.

SAP Sapphire 2025 Opening Keynote - CRM Playaz Reaction

The CRM Playaz, Paul Greenberg and Brent Leary, held a watch party and put the CX/CRM spotlight on the opening keynote of SAP's Sapphire event held this week. What did they think of what they heard and saw? Hear it right from their mouths.

Is ServiceNow Ready to Compete in the Agentic Era? Industry Analysts Weigh in on the Knowledge 25 Opening Keynote

CRM Playaz Paul Greenberg and Brent Leary are joined by industry-leading analysts and influencers Rebecca Wettemann and Hyoun Park for real-time, knee-jerk reactions to the opening keynote of Knowledge 25, featuring ServiceNow CEO Bill McDermott and President Amit Zavery.

AI and BPM: ‘The Best of Both Worlds’ - Alan Trefler on the Future of Agentic Workflows and Enterprise Efficiency”

Less than a month out from PegaWorld 25, Paul Greenberg and I, (aka The CRM Playaz), have our annual pre-conference visit from Founder and CEO Alan Trefler. We get a taste of what to expect when we head to Las Vegas, as well as some of Alan's insights on how artificial intelligence and business process management are perfect matches as we move further into the Agentic Era.

AI Agents and the Cyborg Within: Redefining Customer Experience at Oracle

I spent a few good minutes with Oracle CX Senior Vice President Rob Pinkerton during Oracle Analyst Summit to learn more about Oracle's approach to incorporating agentic and generative artificial intelligence into the application stack and the role infrastructure plays in its long-term AI strategy to help customers discover and chart a successful AI path.

Tableau Conference 25 Opening Keynote First Takeaways from The Crunch

Analysts and fellow hosts of The Crunch on the PPN, Rebecca Wettemann and David Smith, are joined by Brent Leary for a Crunch watch party for the Tableau Conference 25 opening keynote. And after watching the hour-plus event, the crew shares what they liked and what they would've liked to hear.

Will Tariffs and Trade Wars Disrupt AI in the Enterprise?

The only thing that has interrupted the non-stop AI talk has been tariffs and global trade war discussions. But can this do more than disrupt all the AI talk? Industry heavyweights Nicole France, Esteban Kolsky, Jon Reed, and Bob Stutz joined Brent Leary to spend a special few good minutes digging in a bit on how all the tariff/trade war talk could potentially effect AI's impact on the industry and its adoption in the enterprise.

ServiceNow Doubles Down on Intentions to Become a Big-Time CRM Player

ServiceNow's acquisitions of Moveworks and Logik AI reaffirm just how serious it is about being a leader in the agentic era of CRM. But what else does the company need to do for that to really happen?