-->
Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Why You Need an Enterprise-Level Marketing Taxonomy

Cross-functional teams are the new normal in business, and data needs to follow suit.

Bots Are Good, but They Can’t Do It Alone

The best bots know when and how to hand off complex requests to humans.

Tips for Building Wallet Share to Gain Market Share

Market share and wallet share are complementary metrics to identify customer issues.

The Best CRM Software, Solutions, and Innovators: The 2021 CRM Industry Awards

Our 20th annual awards recognize the vendors that shined the brightest during the past year.

ViewPoints

Real-Time Interaction Management Is Key for Personalization and CX

Learn how real-time interaction management (RTIM) helps organizations translate current customer data into relevant experiences that provide value at each step in the customer journey.

5 Trends That Are Reshaping the Market Research Industry

Market research continues to play a crucial role in analyzing real-time market trends, competitive benchmarking, and customer intent behavior to provide that niche insight on which business decisions can be based.

Forget User Experience—Marketers Should Focus on Human Experience

Fostering engagement means marketers need to think about their audience as humans, not just as users, setting the brand apart from others by focusing on the aspirations and emotions behind decisions.

What the Cookieless Future Delay Means for Digital Marketers

When marketing is direct and consumer-choice-oriented and gives the opportunity for open and honest dialogue between customers and their brand of choice, all parties benefit.

Columns

Our CRM Industry Awards Turn 20 Amid a World of Change

It was hard not to notice that this year has seen an unusually high number of significant mergers and acquisitions.

Six Future-Ready Trends to Boost Your Digital Transformation

Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Buyer's Guide Partners