With pricing complexity rising across industries, CIOs and revenue leaders face the most consequential technology decision of the next two years, and most are underestimating it.
Christopher Shutts //
24 Jun 2026
Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.
Onur Alp Soner //
22 Jun 2026
Habit drives more decisions than marketers think.
Michael Blanche //
18 Jun 2026
Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.
Stu Sjouwerman //
12 Jun 2026