Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.
Matt Hummel //
29 Sep 2025
In CRM and marketing, the "mini-singularity" already happening is the automation of decision making. But marketers will still be held accountable for outcomes.
David Hardy //
25 Sep 2025
The question is not which approach is inherently superior, but rather which approach is better for your particular business, use case, and customer base.
Maik Hummel //
11 Sep 2025
To meet rising customer expectations, CRM systems need to play larger roles beyond just tracking sales or contacts, instead serving as intelligent, end-to-end, AI-driven engagement platforms.
Michael Ramsey //
08 Sep 2025