To provide a better customer experience, content providers are adopting identity solutions that allow them to take control of their customer data and personalize interactions while providing greater transparency.
In an evolving market environment, organizations should embrace change rather than avoid it by adopting sales enablement automation that delivers the buying experience of the future.
Salesforce is designed to handle transactions. It wasn't designed to be a data repository or to perform data analysis.
The "right" tools will vary based on multiple factors, from business size to use cases to the kinds of data you have at your disposal. But there are some tools marketers can't compete without.