Marketers have become numb to the waste and plow ahead hoping campaigns will yield positive returns. But implementing a unified taxonomy can solve poor data quality and cut down on media buy waste.
The difference in an AI solution's ability to gauge context in real-time will determine who wins and loses in today's extremely competitive market. With real real-time technology, companies use propensity models to rank and score customer actions to select the next best action for each individual.
Retailers must extend their frontiers from analytics to artificial intelligence and algorithms, creating a differentiated brand experience and winning the long-term race for customer loyalty.
With the sheer amount of data and analytics to which today's B2B marketers have access, it's easy to get off-track. Here are the metrics that matter.