The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Suite: The 2025 CRM Industry Leader Awards

Redefining CRM: From Sales Platform to Customer Experience Powerhouse

To meet rising customer expectations, CRM systems need to play larger roles beyond just tracking sales or contacts, instead serving as intelligent, end-to-end, AI-driven engagement platforms.

Retailers Face a New Era of AI-Powered Cyberattacks

Because the increasing digitization of retail makes it a prime target for bad actors, retailers must protect their extensive customer data and avoid costly disruptions and breaches.

Buyer Beware: How Marketers Can Navigate More Complex B2B Buyer Journeys

The linear funnel is dead. Today's nonlinear, multi-stakeholder B2B journeys require a branded demand approach—AI-driven segmentation, personalized multi-channel nurturing, and steady brand building.

From Chalkboards to Chatbots: Is AI the Future of Teacher Training?

As AI tools reshape teacher preparation, a growing number of educators are turning to virtual simulations and adaptive platforms to meet certification demands, especially in underserved areas.

Will AI Replace Contact Center Agents?

The notion of using technology to shrink contact centers has come up repeatedly through the years.

How CRM Plus CX Platforms Are Shaping the Future of CX

These two tools are better together.

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

Voice AI Is Fueling Serious Investment Interest

VCs see exciting opportunities for the technology in the B2C and B2B sectors.