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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

The Keys to Bringing Buyers Out From the Shadows

Best practices for finding, connecting with, and engaging uncommitted shoppers.

Social Re-Emerges as a Customer Service Channel

AI is making social support more of a viable option this time around.

Use Generative AI to Create Video Marketing and Sales Content

Video creation with automation is easier, but it still needs human oversight.

Tips for Choosing the Right Cloud Marketplace

Cost is an obvious concern, but many other factors can't be overlooked.

ViewPoints

From Chalkboards to Chatbots: Is AI the Future of Teacher Training?

As AI tools reshape teacher preparation, a growing number of educators are turning to virtual simulations and adaptive platforms to meet certification demands, especially in underserved areas.

Embedded CDPs Emerge in Marketing

The MarTech world is moving quickly toward the concept of embedding customer data platform (CDP) capabilities within broader customer engagement and experience solutions.

Is ‘I Thought YOU Were Handling That!’ Costing Your Team?

These moments waste your team's time, damage customer relationships, and slowly erode the trust that keeps your organization functioning.

GenAI-First Agentic Ecosystems Are Driving a Composable Commerce Transformation

An ecosystem built from modular and interchangeable components can work seamlessly across key retail functions

Columns

How CRM Plus CX Platforms Are Shaping the Future of CX

These two tools are better together.

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

Will AI Replace Contact Center Agents?

The notion of using technology to shrink contact centers has come up repeatedly through the years.

Yes, AI Will Take Over Some B2B Sales Roles

Have AI support you, not replace you.

Buyer's Guide Partners