Big Data CRM Articles, Analysis, and News

With Interactive Marketing, Digital Outreach Becomes Bidirectional

Companies can better respond to customer clicks and contacts to deliver more appealing offers in real time

Mary Shacklett // 01 Jun 2018

Now Is the Right Time for Silo Busting

Sticking to structures that keep data and departments separate is bad for business

Mary Shacklett // 01 May 2018

Machine Learning Reshapes the Marketing Landscape

Emerging solutions provide marketers with insights into program effectiveness, but they require a high degree of skill to fine-tune

Paul Korzeniowski // 01 May 2018

Include Sales in Customer Intelligence

Marketing and service teams know where customers came from, but do your salespeople?

Mary Shacklett // 08 Jan 2018

Machine Learning Remakes the Sales Conversation

Forget the art of the deal; with AI and machine learning illuminating the patterns that result in successful sales, it's more like the science of the deal.

Amit Bendov // 10 Aug 2018

Earning Consumer Trust Starts with Building Genuine Connections

To address the growing gap between brand message and public sentiment, the industry must hit the reset button, get back to its roots, and work to better understand, engage, and win consumers.

Steve Mast // 31 Jul 2018

4 Ways AI Turns Customer Engagement Into a Science

Artificial intelligence can harness data to make your business smarter, more effective, and more successful.

Raju Vegesna // 18 Jul 2018

Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

With so many touchpoints and channels to choose from, consumers have more knowledge and control than ever before. But the always-connected digital customer gives marketers unprecedented opportunities as well.

Manu Mathew // 09 Jul 2018