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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

How Reliable Is Your Contact Center's AI Guidance?

Determining whether companies can trust the next-best-step suggestions AI makes for agents.

Using AI to Make Marketing Resonate

Artificial intelligence can help determine which content and channels hit the mark.

Using AI to Boost Sales Forecast Accuracy

Effective sales predictions require the right data mixed with human intuition.

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

ViewPoints

The CX Leader's Evolution and Business Impact

The new customer experience officers will come from within the organization, operators who understand how a company's technology, data, and design choices will lead to a better understanding of customers.

To Get the Most From Your CDP, Ask These 3 Questions

Most CDPs are great at providing insights into segments and near-real-time granular segments. Operationalizing those segments to drive business results is a different matter.

How Hyper-Personalization Can Recession-Proof Your Business

Organizations need a hyper-personalization strategy to meet customers where they are and give them consistent, omnichannel experiences that offer true value.

CX Personalization: How to Unlock Brand Loyalty in 2023:

As brands see customers demand a more comprehensive CX journey, personalization is a key aspect to offering a tailored experience and strengthening brand loyalty.

Columns

Some CRM Advice for the New Congress

Consumer privacy and security should become big priorities.

CX is Getting More Complex. Are You Ready?

Heightened customer demand is creating new issues and driving the creation of new tools.

Creating Customer Experiences that Endure

They need a foundation built on orchestrated systems, processes, and technologies.

Please, Just Give Us All the Information We Need

To win the American people's vote (i.e., business), companies need to do a much better job of educating them.

Buyer's Guide Partners