Big Data CRM Articles, Analysis, and News

In Modern Marketing, It’s All About Location, Location, Location

Technological advances are expanding what businesses can do with location-based marketing

Phillip Britt // 27 Feb 2020

Personas Become Key to Successful Marketing

Customer profiles can help reach buyers with precision, but it takes effort

Paul Korzeniowski // 27 Feb 2020

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Leonard Klie // 10 Jan 2020

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Paul Korzeniowski // 10 Jan 2020

Content Localization 101: 9 Tips for Delivering the Right Message to a Global Market

In uncertain times, making sure you're getting your message across in the right way is critical. Here's how content localization can help ensure you're reaching your audience, not alienating it.

Brent Heslop // 30 Mar 2020

Happier Together: 4 Steps for Merging the Customer and Employee Journeys

Despite the growing attention to customer experience, one component is still commonly overlooked: the employees responsible for delivering it. Zippering customer and employee experiences together creates an all-around stronger and more integrated business model.

Brooke Niemiec // 11 Mar 2020

3 Tips for Creating a Solid Customer Success Initiative

By making customer success a top priority, you'll drive customer value, identify hidden opportunities, and pinpoint sources of friction and respond with solutions that benefit your entire customer base.

John Murdock // 06 Mar 2020

The New CRM: Proactive Relationship Management

Artificial intelligence can turn customer relationship management into proactive relationship management, giving sales leaders greater visibility and better forecasting and revolutionizing the relationship between salespeople and technology.

Adam Honig // 03 Mar 2020