Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Digital Sales Transformation Needs the Right Connections

Companies that have had strong sales in the digital world needed more than just a computer

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Intent-Based Marketing: The Early Bird’s System

New data analysis tools emerge to help companies identify customers earlier in the buying process

ViewPoints

3 Ways Customer Data Platforms Can Help Rescue Retail

Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.

With Email Campaigns, How Much Personalization Is Too Much (or Too Little)?

For the best results, B2B sales emails need to find to find the sweet spot of personalization.

Loyalty Programs for the Data-Conscious Customer

What does the future hold for loyalty programs? With stricter data regulations and a growing awareness of the need for data privacy, new tactics are needed for earning customer loyalty.

The 2 ABM Questions Revenue Teams Need to Answer

When sales and marketing teams tackle these questions together, they'll have a much better chance of targeting the right people, with the right message, at the right time.

Columns

Analytical Advances Unlock the ‘How’ of Selling

Sales reps know what they need to do, but how to do it is a moving target

Where Is Amazon Go-ing With This?

The staffless Amazon Go stores seem like a convenience revolution—though for now, the experience might be beside the point

CRM’s Unexpected Science

When synergy makes a difference

Small Businesses, Take Note: AI Is Ready for Prime Time

It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales

Buyer's Guide Partners