Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work
Paul Korzeniowski //
28 Nov 2018
Companies that have had strong sales in the digital world needed more than just a computer
Phillip Britt //
29 Nov 2018
While a common tool for marketers, sales has started using segmentation as well
Phillip Britt //
01 Nov 2018
New data analysis tools emerge to help companies identify customers earlier in the buying process
Paul Korzeniowski //
01 Oct 2018
The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.
Siddharth Taparia //
10 Dec 2018
While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?
Doug Winter //
16 Nov 2018
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
30 Oct 2018
Creating meaningful experiences, which is fast becoming a company's best way to stand out, starts with harnessing trustworthy, contextually relevant data.
Jignesh Patel //
23 Oct 2018
Knowing which leads to call and which ones to avoid is valuable data
Leonard Klie //
01 Dec 2018
It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales
Jim Dickie //
27 Nov 2018
Successful companies have made data analytics a part of their DNA for a reason
Barton Goldenberg //
26 Nov 2018
When synergy makes a difference
Danny Estrada //
29 Nov 2018