The work that marketing departments have done up to now won't be wasted. Here are three big areas to focus on until cookieless marketing is a reality.
Jonathan Moran //
10 Sep 2024
Pairing AI with data from IoT devices, underpinned with an event-enabled approach, is changing the way retailers do retail—from the shop floor, to understanding customer experiences, to optimizing stock levels in the warehouse.
Edward Funnekotter //
03 Sep 2024
What is DMARC and why should marketers care? Here is everything to know about DMARC, its significance, and how to implement it effectively.
Mary Lawler //
27 Aug 2024
B2B marketers have had to grapple with unreliable data sources, deceptive providers, and unproductive leads. It's time for a change.
Tony Uphoff //
20 Aug 2024