Big Data CRM Articles, Analysis, and News

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Paul Korzeniowski // 28 Nov 2018

Digital Sales Transformation Needs the Right Connections

Companies that have had strong sales in the digital world needed more than just a computer

Phillip Britt // 29 Nov 2018

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Phillip Britt // 01 Nov 2018

Intent-Based Marketing: The Early Bird’s System

New data analysis tools emerge to help companies identify customers earlier in the buying process

Paul Korzeniowski // 01 Oct 2018

3 Ways Customer Data Platforms Can Help Rescue Retail

Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.

Adam Corey // 11 Feb 2019

With Email Campaigns, How Much Personalization Is Too Much (or Too Little)?

For the best results, B2B sales emails need to find to find the sweet spot of personalization.

Sydney Sloan // 04 Feb 2019

Loyalty Programs for the Data-Conscious Customer

What does the future hold for loyalty programs? With stricter data regulations and a growing awareness of the need for data privacy, new tactics are needed for earning customer loyalty.

Jason Lark // 25 Jan 2019

The 2 ABM Questions Revenue Teams Need to Answer

When sales and marketing teams tackle these questions together, they'll have a much better chance of targeting the right people, with the right message, at the right time.

Sanjay Kini // 09 Jan 2019