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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

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Tips to Ensure Service Reps Can Access the Info They Need

Modern contact center intelligence means agents are better informed and interactions move quickly.

Erik J. Martin // 28 Apr 2025

Securing FedRAMP Status Can Be a Profitable Endeavor

Government cloud security standards are tough to navigate, but the rewards of meeting them are great.

Phillip Britt // 28 Apr 2025

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2025

The Top Customer Service Trends and Technologies for 2025: Agentic AI Is Poised to Remake Self-Service

Expectations rise for AI in the contact center world.

Phillip Britt // 01 Apr 2025
ViewPoints
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The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement

Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.

Matthew McVaney // 14 May 2025

R&D to ROI: Bridging the Marketing Gap from Product Development to Sales Success

Every go-to-market team needs access to reliable insights that will impact success.

Rebecca Kitchens // 06 May 2025

From Airwaves to Algorithms: How Streaming Is Reshaping the Future of Media Buying

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

Cindy Bruemmer // 29 Apr 2025

How AI Is Disrupting and Improving Every Sales Leader's Playbook

Companies that embrace AI are gaining ground while others fall behind.

Dan Lee // 22 Apr 2025
News
Insight
Columns
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With CX, There’s a Disconnect Between Expectations and Reality. AI Can Help

The technology offers a way forward, but not without detailed planning.

Donna Fluss // 17 Apr 2025

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Danny Estrada // 25 Apr 2025

Smart Glasses and the Future of CRM

Sci-fi shopping experiences are right around the corner.

Barton Goldenberg // 27 Mar 2025

Exponential Efficiency in the Age of AI

Harness the power of AI in every aspect of the enterprise.

R "Ray" Wang // 01 Apr 2025
Case Studies
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Best Practices Series
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