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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

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CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

Phillip Britt // 01 Apr 2024

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

Erik J. Martin // 01 Apr 2024

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

Erik J. Martin // 01 Apr 2024
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How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Tyler Huguley and Steve Rietberg // 23 Apr 2024

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

It’s Time to Make AI More Human

Outlasting the AI hype means making AI more human.

Bryce Maddock // 12 Apr 2024

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

Jonathan Moran // 08 Apr 2024
News
Insight
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CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024

Achieving Trust in the Age of AI

Companies will learn that without enough precision data, mistrust of AI will persist.

R "Ray" Wang // 29 Mar 2024

Tips for Dodging AI Disasters

It'll take time to work through the learning curve.

Christina McAllister // 26 Feb 2024

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

Barton Goldenberg // 15 Feb 2024
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners