Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Companies Find Gold in Identity Resolution

Advanced solutions can now sift through customer data from many sources to create a single ‘golden record'

GDPR: A Year Later

What's really changed since Europe's major privacy law took effect in May 2018?

Extraprise CRM: Extending Systems Outside the Four Walls

Companies are opening their CRM systems to partners, vendors, suppliers, and customers with new digital twin technology

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

ViewPoints

How Retail Is Being Revolutionized with AI

AI-driven software has embedded itself into a number of retail processes, from inventory management to customer service, and its use is only expected to expand further in the future.

5 Marketing Lessons Everyone Can Learn From Beer

Customer loyalty is clearly not what it used to be. To thrive in today's intensely competitive environment, beer marketers have grown to rely on these data-driven insights that any marketer can appreciate and use.

Voice of the Process: Don’t Just Watch What Customers Say, Watch What They Do

By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.

Introducing the 5 Stages of B2B Sales Transformation

Today's sales environment is a complex landscape of technologies, content, processes, and people engineered to offer seamless, relevant, and personalized experiences. If that doesn't happen with B2B sellers, buyers quickly move on.

Columns

Data Is Useless (at Least on Its Own)

Marketers should view data as just one ingredient in a successful recipe

Don’t Let AI Distract from the Real Problem

It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.

The GDPR Needs to Have Its Teeth Sharpened

To not follow through on the enforcement side does everyone a disservice

Will Robotic Process Automation Replace Human Workers?

Automation will bring changes that rival those of the Industrial Revolution

Buyer's Guide Partners