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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Sales Presentation Tools Evolve to a Go-to-Customer Approach

Sales meetings look different today, but enough tools exist to help design content for them.

Tools Can Now Uncover Real-Time Customer Behavior

Companies can respond in real time when they know what customers will do in real time.

Sales Leaders Push for Measuring What Matters

As sales processes have changed, the metrics need to follow suit.

CRM’s Storied Past

The milestones that brought CRM to where it is now

ViewPoints

From Mad Men to the Metaverse: How Sales Enablement Automation Empowers Today’s Sellers

In an evolving market environment, organizations should embrace change rather than avoid it by adopting sales enablement automation that delivers the buying experience of the future.

Why You Should Use a Data Warehouse with Salesforce

Salesforce is designed to handle transactions. It wasn't designed to be a data repository or to perform data analysis.

5 Must-Have Martech Tools for the Modern Marketer

The "right" tools will vary based on multiple factors, from business size to use cases to the kinds of data you have at your disposal. But there are some tools marketers can't compete without.

Relationship Marketing and the Art of the Post-Purchase Marketing Funnel

The sell doesn't end after the sale. Here's what agencies should do to keep customers engaged and invested in their products.

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CX and the Need to Nix the Metaphor of War

When we stop thinking of customers as enemies to be ‘targeted', collaborative possibilities arise.

The Genesis of AI for Sales Suites

Sales organizations are looking to artificial intelligence to tackle an array of challenges.

You Can’t Duck the Metaverse

And you shouldn't want to: This is where your customers will go next.

Understanding the Metaverse Economy

Enterprises will be able to bring their physical and digital presences together.

Buyer's Guide Partners