Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.
For the best results, B2B sales emails need to find to find the sweet spot of personalization.
What does the future hold for loyalty programs? With stricter data regulations and a growing awareness of the need for data privacy, new tactics are needed for earning customer loyalty.
When sales and marketing teams tackle these questions together, they'll have a much better chance of targeting the right people, with the right message, at the right time.