Clearly communicating the value customers can get in exchange for their data can get them to start trusting your data practices again.
Philip Kushmaro //
17 Jun 2021
Beware of convoluted processes, lengthy rounds of approval, and legacy technology, all of which can thwart rapid digital experience management and delivery.
Lacey Ford //
07 Jun 2021
Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.
Christopher Daniels //
20 May 2021
In planning for an MDM implementation enabling a 360-degree view of the customer, organizations need to refrain from approaching each master data domain separately and sequentially—"multidomain" should be taken to mean the freedom and flexibility to model only those master data entities and attributes that contribute to the agreed-upon business outcomes.
Bill O’Kane //
06 May 2021