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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

White-Glove-for-All Is the Future of Customer Care

Providing a premium, highly personalized level of care to every customer is the new norm.

Customer Success Platforms Enable Hyper-Personalization

New marketing tech provides a pathway to better one-to-one outreach.

How to Advance Self-Service with the Latest Generative AI Bots

Customer self-service is better today, but it takes effort to use it successfully.

ViewPoints

Beyond the AI Noise: Three MarTech Shifts That Matter for 2026

Everyone has been talking about generative or agentic AI. But don't overlook these developments.

For Modern Retailers, Cloud-Based Firewalls Simplify Security

As the threat landscape evolves, so do the challenges of compliance, data protection, and security management. Firewall-as-a-service (FWaaS) provides a modern, cloud-based solution.

Agentic AI Enters B2B Reality

Agentic AI is transforming B2B marketing from automation to autonomous decision making.

How AI Is Helping Consumers and Retailers This Holiday Shopping Season

AI-powered shopping is expected to boom this season, but retail AI implementations are only as good as the data that fuels them.

Columns

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

If the Fast Lane Is Self-Service Bots, Then the Slow Lane Is Stewardship

Will customer support in which human agents take ownership of issues become a luxury good?

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

Quiet CX Upgrades You’re Skipping While Chasing AI Fireworks

There are simple fixes that are surprisingly effective.

Buyer's Guide Partners