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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2020 CRM Top 100

CRM presents its second annual rundown of the leading companies and hottest trends in customer relationship management

The Top Customer Service Trends: Contact Centers Grow Use of the Cloud, AI, and Other Technologies

COVID-inspired remote workforces force contact centers out of their on-premises comfort zones

The Top Marketing Trends: Automation and AI Are the 'New Normal'

Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world

The 2020 CRM Top 100 Companies in Customer Service, Marketing, and Sales

CRM presents its second annual list of the 100 leading vendors in customer relationship management

ViewPoints

Digital Transformation’s Secret Ingredient: Ambitious Marketers

Now is your time to rise to the occasion, answer the call, and bring forward ideas that drive omnichannel personalization in real time and put the empowered consumer in the driver's seat.

Customer Loyalty and COVID-19: Make Loyalty Your Top Priority Before It’s Too Late

Every business should be questioning how customers' loyalty has changed since the pandemic began and looking for ways to stem customer attrition. Personalization can be a powerful contributor to customer loyalty and guard against customer churn.

3 Ways Marketers Can Continue Generating Pipeline

Insights are mission-critical to driving revenue teams, and these three types of insights help you put limited resources to work and avoid potentially tone-deaf messaging in your outreach.

How Artificial Intelligence Can Improve Your Customer Retention

Customer churn cannot be ignored, but too many sales reps think customer success is not part of their job description. Sales reps need to care about losing customers, and luckily, emerging technology like AI can help.

Columns

With Big Data, Big Isn’t Necessarily Better

The specific kinds of data matter—the kinds that generate insights

Coronavirus Shows the Value of CRM

It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.

Automation Is the Future of CX

Why every enterprise will design for self-driving, self-learning, and self-healing sentience

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement

Buyer's Guide Partners