Marketers have become numb to the waste and plow ahead hoping campaigns will yield positive returns. But implementing a unified taxonomy can solve poor data quality and cut down on media buy waste.
E.J. Freni //
23 Sep 2021
The difference in an AI solution's ability to gauge context in real-time will determine who wins and loses in today's extremely competitive market. With real real-time technology, companies use propensity models to rank and score customer actions to select the next best action for each individual.
Matt Nolan //
20 Sep 2021
Retailers must extend their frontiers from analytics to artificial intelligence and algorithms, creating a differentiated brand experience and winning the long-term race for customer loyalty.
Smitha BV //
31 Aug 2021
With the sheer amount of data and analytics to which today's B2B marketers have access, it's easy to get off-track. Here are the metrics that matter.
Hazel Raoult //
02 Aug 2021