Marketers need to better gauge audience perceptions to uncover whether their ad campaign is as impactful as they think.
Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.
Now is the time to invest in growth. Companies that act with urgency can capture the market share that will surge as demand returns.
Understanding the unique aspects of your customers and establishing an effective customer data management strategy enables you recognize untapped opportunities.