Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Digital Sales Transformation Needs the Right Connections

Companies that have had strong sales in the digital world needed more than just a computer

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Intent-Based Marketing: The Early Bird’s System

New data analysis tools emerge to help companies identify customers earlier in the buying process

ViewPoints

How to Build a Culture of Digital Transformation

The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.

Cyber Monday Is No Longer Just for B2C Companies

While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?

Is Adobe, Microsoft, and SAP’s Open Data Initiative a New Generation of Customer Experience, or a Nice Fantasy?

The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.

Great CX Relies on Clean, Robust Data—and Master Data Management Can Deliver It

Creating meaningful experiences, which is fast becoming a company's best way to stand out, starts with harnessing trustworthy, contextually relevant data.

Columns

I’m Giving You Good Information. Use It!

Knowing which leads to call and which ones to avoid is valuable data

Small Businesses, Take Note: AI Is Ready for Prime Time

It's not just for big enterprises anymore. Even mom-and-pop shops can use AI to optimize sales

Data Analytics Is Better, Easier, and More Critical Than Ever

Successful companies have made data analytics a part of their DNA for a reason

CRM’s Unexpected Science

When synergy makes a difference

Buyer's Guide Partners