The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.
While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
Creating meaningful experiences, which is fast becoming a company's best way to stand out, starts with harnessing trustworthy, contextually relevant data.