Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Six Top Innovating Customer Service Companies for 2019: The CRM Service Rising Stars Awards

These vendors provide the products, services, and integrations that add up to innovation

Sales Enablement: A New Role for Sellers

Improved buyer knowledge is forcing sales reps to become consultants

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Digital Sales Transformation Needs the Right Connections

Companies that have had strong sales in the digital world needed more than just a computer

ViewPoints

6 Steps for Selecting the Right CRM for Your Business

Wading through the range of options can seem like a daunting task. The key is the patience to think things through and do your research.

For CRM and Marketing Automation Pros, Inclusive Marketing Makes Good Business (and Moral) Sense

Inclusive marketing allows organizations to avoid stereotypes and bias and develop deeper, more personal, and more authentic relationships with their target audience(s).

Protect Data Integrity During Your Digital Transformation

Any company that has embarked on digital transformation knows the process can be messy, even a little chaotic. By utilizing new lead capture and relationship management tools, you can organize your business and jump-start sales and marketing.

Why Marketing and the Spider-Verse Have More in Common Than You Think

Just as Spider-Man: Into the Spider-Verse features six different versions of the same superhero, marketers can often misinterpret the same consumer as many different people. Marketers must use their superpowers to create coordinated, relevant experiences.

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4 Things to Know About the AI for Sales Marketplace

Artificial intelligence is fundamentally changing CRM, and it deserves your attention now

Workforce Optimization Ushers in the Real-Time Contact Center

AI, automation, and analytics are leading to an era of self-service and sophisticated agents

Amazon Serves Up CX Lessons

With Go and AR, the giant retailer is showing us how new tools can connect with customers

AI Isn’t Inevitable—It’s a Choice

Companies should approach automation with judgment and analysis, not resignation

Buyer's Guide Partners