Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.
Tom Treanor //
08 Apr 2021
No more data silos, no more confusing or outdated campaigns, no unnecessary costs—instead, you engage with your customer as they exist in the moment, not with 15 slightly different versions of that customer.
Nick Ziech-Lopez //
31 Mar 2021
And here's how to help them: design CRM tools that help them succeed at what they do best—sell.
Katrina Gosek //
25 Mar 2021
Everyone has data. It is what you do with it that really matters—like transforming it into meaningful insights that your business can use to make smarter decisions.
Rekha Gibbons //
23 Feb 2021