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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

The Best CRM Software, Solutions, and Innovators: The 2026 CRM Industry Awards

Our 25th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2026 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2026: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Suite: The 2026 CRM Industry Leader Awards

ViewPoints

A Martech Dilemma: Composability vs. Consolidation

This is a battle with no clear battle lines.

From Offer Eligibility to Customer Intelligence: A Data Maturity Playbook for AI-Ready Enterprises

Turn offer eligibility from a one-time conversion step into verified, permissioned customer intelligence that supports personalization, loyalty, and long-term growth.

Complex CX Is Where AI Agents Still Struggle

Complexity can come in all shapes and sizes, Here's a guide to the many pitfalls AI agents can face.

The Pope Got Hung Up On. Your AI Stack Could Be Why.

The accountability gap the Pope describes is an AI architectural failure that will define the next phase of customer service AI.

Columns

AI Emerges as a Powerful Ally for Assistive Technologies

An app turns volunteers into contact center-like agents for sight-impaired users.

The CX Leader’s Guide to 2027 Budget Planning: Invest to Scale Your AI Foundation

Build AI-powered CX systems that turn signals into consistent action.

7 Agentic AI Lessons We've Learned

Map out your processes and journeys now.

Closing the CX Divide: How Agentic AI Unifies the Front and Back Office

Back-office groups have not kept pace with improvements and innovation.

Buyer's Guide Partners