Big Data CRM Articles, Analysis, and News

Shining a Light on the Dark Funnel

Marketing and sales professionals can't keep looking at customer journeys as linear.

Linda Pophal // 30 Mar 2021

Marketing Is Turning to AI for Customer Acquisition

Artificial intelligence and machine learning are not new, but marketing have begun using the technologies to identify and target new business.

Phillip Britt // 30 Mar 2021

Customer Intent: Elusive, but Not Impossible to Obtain

When it comes to customer purchases, understand why they buy, not just what

Linda Pophal // 01 Mar 2021

Technology Alternatives to the Third-Party Cookie

Marketers need to be more proactive and attentive to privacy concerns.

Phillip Britt // 20 Jan 2021

Customer Data Unification: The Art and Science of Knowing Your Customers

Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.

Tom Treanor // 08 Apr 2021

3 Ways Cloud Data Warehouses Help Marketers and Improve CX

No more data silos, no more confusing or outdated campaigns, no unnecessary costs—instead, you engage with your customer as they exist in the moment, not with 15 slightly different versions of that customer.

Nick Ziech-Lopez // 31 Mar 2021

5 Reasons Sellers Want to Ditch Their Traditional CRM

And here's how to help them: design CRM tools that help them succeed at what they do best—sell.

Katrina Gosek // 25 Mar 2021

A CRM Agency’s Secret Weapon: The Data Scientist

Everyone has data. It is what you do with it that really matters—like transforming it into meaningful insights that your business can use to make smarter decisions.

Rekha Gibbons // 23 Feb 2021

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Value, Not Volume: The New Bar for Good Marketing

The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.

L. Nicole France // 30 Nov 2020