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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends and Technologies for 2026: Customer Service Is Getting Supercharged

AI is opening new doors for contact center agents, managers, and customers.

The Top Marketing Trends and Technologies for 2026: Marketing’s Age of AI Has Arrived, Now Comes the Hard Part

From zero-click search to "AI slop" fatigue, the trends reshaping marketing this year require more than automation; they demand new strategies and tactics.

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

ViewPoints

Speed, Clarity, and Seamless Handoffs: What Customers Actually Need to Feel Closure

Customer support teams that prioritize speed, clear communication and seamless AI-to-human handoffs give customers the sense of resolution that drives trust and long-term loyalty.

Can You Bet Your Revenue on AI? Why CRM Is No Longer Your Single Source of Truth

Why AI success in revenue operations depends on moving beyond CRM data to systems of action that capture unstructured signals and continuously learn from real deal activity.

What Door-to-Door Sales Can Teach Us About Building Agentic AI for Sales Teams

The fundamentals of classic door-to-door selling offer a blueprint for how AI should support—not replace—the human work of selling.

Voice AI: The Dos, the Don’ts, and What’s Next

Here's a practical guide to putting voice AI to work for your business.

Columns

Cold Circuits, Warm Heart: AI and Empathy in CX

Customers will judge the interaction in front of them.

The CCaaS Opportunity Ahead: How Vendors Can Lead the Next Wave

Contact center-as-a-service solutions remain a core platform, but their roles are evolving

AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

Buyer's Guide Partners