Consultative selling—bringing empathy and humanity into sales—is a more meaningful and effective way to connect with customers in times of crisis—and in calmer times, too.
Modern marketers need to balance their efforts in securing quick sales wins with strategic brand-building initiatives, which will pay off in the long run by securing consumer loyalty and driving future sales.
Now is your time to rise to the occasion, answer the call, and bring forward ideas that drive omnichannel personalization in real time and put the empowered consumer in the driver's seat.
There's so much value you could be getting from email, especially in the sales process, but it requires a new mind-set and intentionality. It's time to change your relationship with email.