Clearly communicating the value customers can get in exchange for their data can get them to start trusting your data practices again.
Brands increasingly rely on push notifications to engage with customers and keep them coming back, but obstacles can prevent these messages from reaching their intended target.
Beware of convoluted processes, lengthy rounds of approval, and legacy technology, all of which can thwart rapid digital experience management and delivery.
Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.