Marketing Automation Articles, Analysis, and News

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Leonard Klie // 10 Jan 2020

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Paul Korzeniowski // 10 Jan 2020

Channels Collide as Physical and Digital Converge

In 2020, customers will demand both in-store and online touchpoints

Phillip Britt // 10 Jan 2020

Customer Service Becomes a Marketing Tool

As businesses today compete on customer experience (CX), marketers have a tremendous opportunity to leverage effective customer problem resolution to increase loyalty and, potentially, sales. This approach integrates marketing and customer service in the ways that CRM always promised.

Phillip Britt // 26 Nov 2019

5 Common Sales Bottlenecks and How to Solve Them

With a few straightforward process changes, and by leveraging technology, you can progress toward eliminating bottlenecks to better optimize your time and resources. But first, you have to know what to look for.

Adam Plummer // 07 Jan 2020

Customer Churn Got You Down? 4 Tips to Increase Retention

Don't spend thousands of dollars trying to find and woo strangers, ignoring the people who already know your brand. Companies that neglect their fans for too long inevitably lose those valuable customers to businesses that know how to show a little appreciation.

Matt Moody // 02 Jan 2020

Marketing’s Digital Divide: It’s Not “Digital” Marketing, It's Just Marketing

Many organizations have allowed a separate and distinct "digital" marketing team to evolve. It operates along-side the traditional outbound marketers but may not always work on integrated channel programs with them. This divide creates barriers to achieving the seamless, insight driven, omnichannel experience to which we aspire. Part one of a two-part series.

Marianne S. Hewitt // 16 Dec 2019

Real-Time Journey Analytics: Maximizing the Customer Experience with Every Interaction

In today's hyper-connected sales environment, businesses require more than surveys or the Net Promote Score to gain a comprehensive view of the customer. Scalable, cloud-based customer journey analytics give companies their best chance at identifying unmet CX needs.

Mark Smith // 10 Dec 2019