Marketing Automation Articles, Analysis, and News

QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

Linda Pophal // 30 Apr 2026

Keeping Customer Data More Secure with AI

AI might have the best chance of catching data threats at the hands of AI.

Phillip Britt // 30 Apr 2026

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

Phillip Britt // 30 Apr 2026

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026

Dynamic Customer Journeys Need to Outgrow Campaign Thinking

Customer journeys rarely unfold in an orderly fashion; they're shaped by intent, timing, behavior, friction, and feedback as they happen.

Onur Alp Soner // 22 Jun 2026

Where Brand Loyalty Actually Gets Built

Habit drives more decisions than marketers think.

Michael Blanche // 18 Jun 2026

The New AI Risk for Marketers: Flawlessly Bad Decisions, Beautifully Integrated

Agentic AI is increasingly shaping CRM automation and customer engagement. But while the technology has improved, strong outputs are often built on flawed judgment.

Stu Sjouwerman // 12 Jun 2026

The Deliverability Tax: Why Your Content Is Being Silenced (and What to Do About It)

As inbox providers and operating systems crack down on generic marketing outreach, poorly personalized messages are increasingly filtered, suppressed, or ignored. Behavioral relevance and real-time personalization are more essential than ever.

Ravi Dodda // 04 Jun 2026