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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

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Ready or Not, Digital Doubles Are Here

Can your CRM handle agent-to-agent commerce?

Linda Pophal // 01 Dec 2025

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

the Editors // 02 Sep 2025

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

the Editors // 02 Sep 2025

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

the Editors // 02 Sep 2025
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When Machines Become Teammates: The Next Era of Human Empowerment

The future of customer success will belong not to those who automate the most but those who learn to collaborate best.

Madhuri Somara // 12 Dec 2025

Agentic AI Enters B2B Reality

Agentic AI is transforming B2B marketing from automation to autonomous decision making.

Geoff Thomas // 10 Dec 2025

The CFO Trust Gap: Why Finance Still Doesn’t Believe in Marketing

The problem is not with marketing. It's with the marketers' data. Here's how to fix it.

Marie Bahl // 13 Nov 2025

Six Ways the Agentic Web Will Redefine the Brand Website

Agentic AI search will bring about a fundamental shift in websites, from an emphasis on look and feel to a priority on data and clear information.

Tomas Gear // 11 Nov 2025
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Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

Liz Miller // 23 Sep 2025

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

John Buten // 08 Aug 2025

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

Liz Miller // 17 Jun 2025

Call Me a Shadow Buyer

Consumers like me make every effort to stay under the radar, invisible to traditional sales and marketing funnels.

Leonard Klie // 07 Jul 2025
Case Studies
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Buyer's Guide Partners