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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

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CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

Phillip Britt // 01 Apr 2024

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

Erik J. Martin // 01 Apr 2024

CRM in Telecommunications: Vertical Markets Spotlight

CRM integration challenges loom for telcos in a turbulent industry.

Phillip Britt // 01 Apr 2024
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Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

Jonathan Moran // 08 Apr 2024

For Marketing Success in 2024, Prioritize Customer Trust

Listening to your customers, taking action on feedback, and building a customer community helps you strengthen trust and long-term loyalty.

Mary Kay Evans // 28 Mar 2024

Generative AI Ushers in Retail’s New Era

New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.

Shekar Raman // 12 Mar 2024
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CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024

Expanding the Tech Stack Is a Business and Personal Imperative

Here are three technology innovations that you really need to adopt as soon as possible.

Leonard Klie // 13 Mar 2024

In a World of AI Co-Pilots, Who’s Ready to Fly the CX Plane?

The question of pilot (i.e., human) readiness has entered the AI picture.

Liz Miller // 28 Feb 2024

GenAI’s Time Has Come. Are You Ready?

The hype is over, and the real work of making generative AI has begun.

Leonard Klie // 01 Feb 2024
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