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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

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Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

Linda Pophal // 28 Apr 2025

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2025

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

Linda Pophal // 01 Apr 2025

The Top Sales Trends and Technologies for 2025: Thanks to AI, Sales Roles and Platforms See an Expansion

New technologies, processes, and duties require a training and onboarding overhaul.

Phillip Britt // 01 Apr 2025
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From Airwaves to Algorithms: How Streaming Is Reshaping the Future of Media Buying

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

Cindy Bruemmer // 29 Apr 2025

The AI Risks That Keep Marketers Up at Night

Marketers deeply understand the harm AI could do and why their companies might not be equipped to manage it.

Jonathan Sherry // 15 Apr 2025

How to Master Marketing in a World of Tariffs

To navigate the challenges posed by rising tariffs, businesses must rethink their marketing strategies from top to bottom.

Adam Ortman // 03 Apr 2025

Lead Nurturing: The Key to Winning Long-Term Sales

Lead nurturing is about playing the long game, so don't let potential buyers without an immediate need slip through the cracks.

Jason Murray // 25 Mar 2025
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Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Danny Estrada // 25 Apr 2025

Exponential Efficiency in the Age of AI

Harness the power of AI in every aspect of the enterprise.

R "Ray" Wang // 01 Apr 2025

In Memory of an Apostrophe: Is the Customer’s Experience Gone Forever?

It's time to remember who actually owns the experiences customers have with you.

Liz Miller // 07 Apr 2025

Advertising Needs a Better Proofreader

Companies might be trying to seem relatable and authentic, but they risk looking unprofessional and sloppy.

Leonard Klie // 25 Apr 2025
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