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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

Tools Can Now Uncover Real-Time Customer Behavior

Companies can respond in real time when they know what customers will do in real time.

Marketing’s New Strategy: Paying for Performance

Paying only when specific actions occur sets the new standard in building ROI.

CRM’s Storied Past

The milestones that brought CRM to where it is now

CRM Has a History of Aspiration, Accomplishment, and Automation

Analysts reflect on an industry that has seen many challenges overcome and others yet to be resolved.

ViewPoints

3 Ways B2B Marketers Can Stay Top of Mind

Sticky messaging and memorable content can help buyers think of you when they're ready to purchase.

Know Your Customers’ Lifetime Value

If you understand the CLV of each customer, you effectively have a list telling you which customers offer the most promise—and where to invest your marketing dollars.

5 Must-Have Martech Tools for the Modern Marketer

The "right" tools will vary based on multiple factors, from business size to use cases to the kinds of data you have at your disposal. But there are some tools marketers can't compete without.

Tips to Spring Your Dormant Customers Out of Hibernation

Not all who disengage are lost. Dormant customers represent a big opportunity for businesses to reengage and drive revenue, if done in a mutually beneficial manner.

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CX and the Need to Nix the Metaphor of War

When we stop thinking of customers as enemies to be ‘targeted', collaborative possibilities arise.

Optimizing CRM Will Increase Revenue Velocity

Companies are increasingly feeling the need for speed

Six Myths About Design, and Four Ways to Overcome Them

Too many companies are in the dark about what design is, who should be involved, and how to do it well.

Adapt to Gain an Advantage

Given our current economic uncertainty, companies naturally want to make sure that every dollar spent is producing concrete returns.

Buyer's Guide Partners