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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

B2B Marketplaces Capitalize on E-commerce Expansion

As much of the world moved online, all sorts of B2B marketplaces have cropped up, and now marketing on them is far easier.

Using ROAS to Maximize Your Limited Ad Dollars

Tools exist to provide insights into which channels and sites lead to conversions, but they require work.

Using AI to Make Marketing Resonate

Artificial intelligence can help determine which content and channels hit the mark.

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

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3 Steps for Building Loyalty with Social Media Marketing

It's not the size of your follower base but how engaged your followers are. Here's how to development healthy social media engagement with your customers.

3 Great Ways to Amplify Your Content

Here's how to turn the volume of your marketing content up to 11 and ensure that it's being noticed by the right people in the right channel.

To Get the Most From Your CDP, Ask These 3 Questions

Most CDPs are great at providing insights into segments and near-real-time granular segments. Operationalizing those segments to drive business results is a different matter.

3 Ways SMBs Can Solve a Broken Lead Handoff Process

In today's world of digital selling, a broken lead handoff process between sales and marketing teams means missed opportunity and lost leads, but small and midsize businesses can take control and solve this challenge.

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You Need to Be on B2B Marketplaces

Roughly 40 percent of businesses now purchase as much as half of their goods and services through B2B marketplaces, and that figure will only grow.

Integrating CRM Data into the Enterprise

AI and analytics present a bounty of ways to leverage CRM data across your business.

What the Metaverse Can Learn from CRM and the Dotcom Bust

The metaverse has enormous potential, but successful applications won't simply happen.

CX is Getting More Complex. Are You Ready?

Heightened customer demand is creating new issues and driving the creation of new tools.

Buyer's Guide Partners