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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

Math Meets Marketing with Statistical Models

Modeling is key to marketing success, but the data needs to be better

The Best CRM Software, Solutions, and Innovators: The 2020 CRM Industry Awards

Our 19th annual awards recognize the vendors that shone the brightest during the past year.

The Best CRM Software and Solutions: The 2020 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.

ViewPoints

Re-inventing Media Measurement Through Smart Market Research

Marketers need to better gauge audience perceptions to uncover whether their ad campaign is as impactful as they think.

Top 5 Quick UX and UI Changes You Can Make to Increase Conversions

The website itself is your highest conversion channel. But your visitors will leave and purchase on a different website if they aren't fully dazzled by the experience you give them.

Why CRM Is Critical to Small-Business Success Right Now

Amid the pandemic, many SMBs have implemented CRM solutions at lightning speed, and it's no secret why: customer loyalty, engagement, and retention.

8 Reasons Why Sales Leaders Should Bet Big on AI-Fueled Sales and Marketing

Now is the time to invest in growth. Companies that act with urgency can capture the market share that will surge as demand returns.

Columns

The Ugly Truth About CRM Data

If too much of it is missing or wrong, no digital transformation can happen

Data Links Disparate Technology Demands

"Every step you take toward being a data-forward marketing organization is a positive one."

Big Changes, a New Format, but Similar Results

This year, we simplified our awards process by asking analysts two simple questions in each of 10 categories.

Coronavirus Shows the Value of CRM

It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.

Buyer's Guide Partners