It is more important than ever to show the ROI and value of your marketing programs, but standard metrics have often fallen short. Here are three key areas to focus on.
Marketers need to understand changing consumer sentiment to create brand partnerships and marketing campaigns that feel authentic and genuine.
While it's easy to be overwhelmed by all the change, it is also an opportunity to go back to the basics and refocus efforts as we look to and plan for a new and forever-changed 2021.
3-D imagery is key to maximizing e-commerce sales, though brands must be sure to optimize their product images for the mobile market.