Begin by making your customer personas look more like your actual customers
Alicia McCarty //
12 Jun 2018
Personalization can be a potent weapon in a marketer's arsenal, yet blunders are far too easy (and common). Check out the dos and don'ts of e-mail personalization, with actionable advice marketers can take now.
Matt Harris //
30 May 2018
A new era of data privacy and regulation is upon us, and with it comes new roles and big opportunities for senior marketers.
Rob Glickman //
23 May 2018
Highly satisfied customers are the ones who come back because they want to—not because you pay them. They should be your focus.
John Larson //
15 May 2018