Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

Extending International Reach Doesn’t Guarantee Marketing Success

Companies need to balance potential opportunities with numerous challenges when expanding beyond their borders

With Interactive Marketing, Digital Outreach Becomes Bidirectional

Companies can better respond to customer clicks and contacts to deliver more appealing offers in real time

Machine Learning Reshapes the Marketing Landscape

Emerging solutions provide marketers with insights into program effectiveness, but they require a high degree of skill to fine-tune

Making It Personal for Every Customer

While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology

ViewPoints

What Start-Ups Can Teach Enterprises About the Customer Life Cycle

Enterprise marketers need a serious wake-up call on the need to create transactional and triggered email experiences that realize the full revenue potential of their most important customers—those they've already won.

Earning Consumer Trust Starts with Building Genuine Connections

To address the growing gap between brand message and public sentiment, the industry must hit the reset button, get back to its roots, and work to better understand, engage, and win consumers.

Sales Metrics Should Focus on Measuring Relationships, not Activity

Sales organizations should build on the most human of metrics, with the help, ironically enough, of artificial intelligence.

Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

With so many touchpoints and channels to choose from, consumers have more knowledge and control than ever before. But the always-connected digital customer gives marketers unprecedented opportunities as well.

Columns

ABM and Content Marketing Thrive in the Age of the Customer

These new (sort of) approaches to marketing bring personalization into the modern age

This Month, It’s All About the Data

Companies can no longer afford to be so cavalier with valuable customer information

How Artificial Intelligence Can Help Transform Customer Engagement and Sales

By analyzing sentiment and contextualizing data, AI can help marketing, sales, and customer support

The Future of CX Is Orchestrated Engagement

Forward-thinking companies must find ways to make the cacophony of customer experience technologies play together

Buyer's Guide Partners
  • bpm’online
  • Melissa
  • Soffront Corporation
  • TeleNotes CRM Inc.
  • X2CRM