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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

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Use Generative AI to Create Video Marketing and Sales Content

Video creation with automation is easier, but it still needs human oversight.

Linda Pophal // 30 May 2025

Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

Linda Pophal // 28 Apr 2025

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2025

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

Linda Pophal // 01 Apr 2025
ViewPoints
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The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

Sid Banerjee // 28 May 2025

The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement

Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.

Matthew McVaney // 14 May 2025

R&D to ROI: Bridging the Marketing Gap from Product Development to Sales Success

Every go-to-market team needs access to reliable insights that will impact success.

Rebecca Kitchens // 06 May 2025

From Airwaves to Algorithms: How Streaming Is Reshaping the Future of Media Buying

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

Cindy Bruemmer // 29 Apr 2025
News
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Columns
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To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

Luke Tipping, Aditya Vasudevan, Mike Lowndes // 22 May 2025

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.

Barton Goldenberg // 23 May 2025

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Danny Estrada // 25 Apr 2025

Exponential Efficiency in the Age of AI

Harness the power of AI in every aspect of the enterprise.

R "Ray" Wang // 01 Apr 2025
Case Studies
Reports & Research
Buyer's Guide Partners