To be authentic you have to understand what your audience wants.
Linda Pophal //
01 Mar 2024
Here's how to integrate generative AI into your marketing operations without ripping out what's already there.
Linda Pophal //
26 Jan 2024
Here are the insights you need to set your strategy and the technologies that can deliver them.
Linda Pophal //
30 Nov 2023
Product-led growth is replacing traditional sales and marketing .
Phillip Britt //
30 Nov 2023
New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.
Shekar Raman //
12 Mar 2024
Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.
Mike Szczesny //
29 Feb 2024
The hyper-personalization revolution will enable product recommendations based not only on past purchases but a customer's current mood, recent behavior, even the weather outside.
Corne Nagel //
22 Feb 2024
GenAI signals new possibilities, and it's inevitable that certain tasks will be automated. But humans won't be replaced; instead, their roles will be elevated.
Thor Olof Philogène //
13 Feb 2024
The question of pilot (i.e., human) readiness has entered the AI picture.
Liz Miller //
28 Feb 2024
Here are three technology innovations that you really need to adopt as soon as possible.
Leonard Klie //
13 Mar 2024
The hype is over, and the real work of making generative AI has begun.
Leonard Klie //
01 Feb 2024
With genAI on tap, 2024 will bring plenty of customer experience opportunities (and pitfalls).
Judy Weader //
09 Jan 2024