The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Customer Journey Orchestration Solution: The 2025 CRM Industry Leader Awards

Why Data Deletion Is Still a Struggle—and What Businesses Must Do About It

Data proliferation across martech stacks, CRM systems, shadow IT, and siloed repositories has made it nearly impossible for businesses to keep track of their data. Here's the path forward.

Aligning Your Brand’s Vision With Customer Perception

Close the gap between brand vision and customer perception by using data, consistent messaging, and empowered teams to build authentic connections that drive loyalty and long-term growth.

How to Build CRM AI That Sales and Marketing Teams Want to Use

CRM leaders can't scale AI impact until frontline users trust it. Here's how to shift from skepticism to success.

Agentic AI Is Revolutionizing How Companies Interact With Customers

Agentic AI is redefining customer experience by enabling autonomous, real-time, and personalized interactions at scale.

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

Call Me a Shadow Buyer

Consumers like me make every effort to stay under the radar, invisible to traditional sales and marketing funnels.