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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

Technology Alternatives to the Third-Party Cookie

Marketers need to be more proactive and attentive to privacy concerns.

SEO Success Is a Moving Target, but Good Content Will Always Be Crucial

To keep up with Google's algorithm updates, marketers should prioritize content quality and understand user intent

Whether B2B or B2C, Buyers Are Still Human

Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

ViewPoints

3 Ways Marketers Can Measure Program Value in 2021

It is more important than ever to show the ROI and value of your marketing programs, but standard metrics have often fallen short. Here are three key areas to focus on.

How Research Technology Can Help You Keep Pace with Consumer Sentiment

Marketers need to understand changing consumer sentiment to create brand partnerships and marketing campaigns that feel authentic and genuine.

As CX Leaders Learn to Adapt, Here Are 4 Lessons to Keep in Mind

While it's easy to be overwhelmed by all the change, it is also an opportunity to go back to the basics and refocus efforts as we look to and plan for a new and forever-changed 2021.

Interactive 3-D 360-Degree Product Images Can Reshape Shopping

3-D imagery is key to maximizing e-commerce sales, though brands must be sure to optimize their product images for the mobile market.

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Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?

The challenge, as always, is personalization at scale.

Value, Not Volume: The New Bar for Good Marketing

The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.

Digital Agility Will Be the Key to Continuity in 2021

The pandemic has shown that just about anything that can be done in person can be done digitally

Data Links Disparate Technology Demands

"Every step you take toward being a data-forward marketing organization is a positive one."

Buyer's Guide Partners