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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

It’s Not Too Late to Add Text Messaging to Your Marketing Strategy

Customers are showing a growing acceptance of text messaging by businesses

Deeper Relationships Require Intelligence

Companies need new technologies to connect the dots in customer data

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

ViewPoints

Make Your Email Preference Center a Priority, and Your Customers Will Reward You

The email preference center represents the best of both worlds: Prospects and customers can control the communications they receive, and marketers get to send better-quality, more targeted communications.

To Get Maximum Benefit From Your CRM, Don’t Overlook These Capabilities

Like anything else, CRM solutions are only as effective as the way you use them, and not all sales teams are fully exploiting the technology's features.

How Emojis, GIFs, and Other Visuals Can Boost the Customer Experience

Customer emotions can be hard to gauge in your CX efforts, but visuals such as emojis and GIFs can help companies crack the code on customer feedback.

How Are CRM and $100 Trillion in Economic Value Connected?

Digital transformation is expected to create enormous value in the coming years, so now's the time to shift to digitizing processes and operations and help your organization support rapid change and innovation.

Columns

Luddites Like Me Like Personal Interactions

Any texts I receive from companies must be relevant, must provide value, and must be personalized.

Early Adopters of AI for Sales See Tangible Results

Vendors are investing heavily in AI, and early returns suggest it's paying off already

X-Data + O-Data = Better Customer Journeys

Combining experience data and operational data can make a big difference for your customers

Amid Economic Uncertainty, Optimize, Don’t Downsize

Department heads need to look beyond simple expense trimming and instead focus on optimizing what they already have

Buyer's Guide Partners