The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2025 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2025: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Customer Journey Orchestration Solution: The 2025 CRM Industry Leader Awards

Agentic AI Is Revolutionizing How Companies Interact With Customers

Agentic AI is redefining customer experience by enabling autonomous, real-time, and personalized interactions at scale.

The Domino Effect: Why Your CRM Must Capture Every Customer Moment

Miss one customer moment in your CRM, and the domino effect can cost you loyalty, efficiency, and revenue.

Putting Revenue First: How B2B Marketers Can Lead with ROI

Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.

As the Singularity Approaches, How Do Humans Stay Ahead of AI?

In CRM and marketing, the "mini-singularity" already happening is the automation of decision making. But marketers will still be held accountable for outcomes.

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

Call Me a Shadow Buyer

Consumers like me make every effort to stay under the radar, invisible to traditional sales and marketing funnels.