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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2023 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2023: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Software and Solutions: The 2023 CRM Industry Leader Awards

ViewPoints

The Value of Moving AI and Analytics to the Front Office

Various forms of AI and descriptive and predictive analytics have been used in the back office for decades, and we're now seeing them being brought into the front office to power personalization in customer engagement.

High-Growth U.S. Startups Are Missing a Big Revenue Driver: Localization

What B2B Marketers Need to Know About Consumer Activists

Consumer activists aren't just consumers. They're business professionals too—and their personal values and beliefs are coming into play more and more when it comes to their B2B buying decisions.

3 Benefits Brands Gain by Prioritizing Product Content

Strong product content creates a unified brand presence, decreases the likelihood of returns, and increases brand loyalty.

Columns

AI Profoundly Influenced Our Awards This Year

Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.

Spatial Computing: The Power to Transform CRM

AR/VR is already making inroads with consumers, and CRM won't be far behind.

AI Is Generating All the Buzz

Seventy-three percent of U.S. marketing professionals have reported using generative AI tools as a part of their work today.

Where Can Marketing Technology Grow From Here?

There are 11,000 reasons to rethink that answer.

Buyer's Guide Partners