Sticky messaging and memorable content can help buyers think of you when they're ready to purchase.
If you understand the CLV of each customer, you effectively have a list telling you which customers offer the most promise—and where to invest your marketing dollars.
The "right" tools will vary based on multiple factors, from business size to use cases to the kinds of data you have at your disposal. But there are some tools marketers can't compete without.
Not all who disengage are lost. Dormant customers represent a big opportunity for businesses to reengage and drive revenue, if done in a mutually beneficial manner.