Marketing and sales professionals can't keep looking at customer journeys as linear.
Linda Pophal //
30 Mar 2021
Artificial intelligence and machine learning are not new, but marketing have begun using the technologies to identify and target new business.
Phillip Britt //
30 Mar 2021
When it comes to customer purchases, understand why they buy, not just what
Linda Pophal //
01 Mar 2021
Marketers need to be more proactive and attentive to privacy concerns.
Phillip Britt //
20 Jan 2021
Marketers must approach 2021 with concrete plans to reach and convert their audience while remaining flexible enough to adapt to evolving preferences and changed sales environments. Of course, this is easier said than done.
Lynne DeRoché //
13 Apr 2021
Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.
Tom Treanor //
08 Apr 2021
A new class of AI-powered solutions now has the ability to harness CRM data, merge it with multiple sources of sales and marketing information, and intelligently predict the likelihood of customer actions and behaviors.
William Li //
06 Apr 2021
No more data silos, no more confusing or outdated campaigns, no unnecessary costs—instead, you engage with your customer as they exist in the moment, not with 15 slightly different versions of that customer.
Nick Ziech-Lopez //
31 Mar 2021
Cloud-based technologies enabling agents to work from home were the main structural change brought by COVID.
Leonard Klie //
14 Apr 2021
It's all hands on deck as successful companies shift to a digital C suite.
R "Ray" Wang //
30 Mar 2021
Companies have big targets; so how do they hit them?
Jim Dickie //
01 Mar 2021
Here's what companies must address to thrive amid uncertainty.
L. Nicole France //
05 Mar 2021