Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.
Matt Hummel //
29 Sep 2025
In CRM and marketing, the "mini-singularity" already happening is the automation of decision making. But marketers will still be held accountable for outcomes.
David Hardy //
25 Sep 2025
The linear funnel is dead. Today's nonlinear, multi-stakeholder B2B journeys require a branded demand approach—AI-driven segmentation, personalized multi-channel nurturing, and steady brand building.
Matt Hummel //
28 Aug 2025
The MarTech world is moving quickly toward the concept of embedding customer data platform (CDP) capabilities within broader customer engagement and experience solutions.
Jonathan Moran //
05 Aug 2025