Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

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Marketing’s Dilemma: In-House or Outsourced?

Many top marketers use a mix of internal and external resources, but is that right for you?

Mary Shacklett // 21 Feb 2019

To Market Events, Make Them Memorable

It's important for attendees to remember the company, and for the company to remember attendees

Phillip Britt // 01 Jan 2019

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Paul Korzeniowski // 28 Nov 2018

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Phillip Britt // 01 Nov 2018
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3 Ways to Become a Data-Driven Customer Success Manager

The best customer success managers drive profitability for their company and their customers by helping to define best practices, identify patterns for meaningful upselling and cross-selling, lending input on relevant content creation, and making customers advocates for their products.

Keith Fenech // 21 Feb 2019

Best Practices for Getting the Most Out of Customer Feedback

Your customers have exactly what you need to know about your business. What's better than getting the opinions of people who are actually using your products and services?

Danielle Canstello // 19 Feb 2019

7 Cultural Changes That Matter for Your Company

These seven pillars of company culture directly affect how much employees like their jobs, and how well they do them.

Chris Dyer // 14 Feb 2019

3 Ways Customer Data Platforms Can Help Rescue Retail

Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.

Adam Corey // 11 Feb 2019
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5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Barton Goldenberg // 20 Feb 2019

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

Paul Greenberg // 08 Feb 2019

Where Is Amazon Go-ing With This?

The staffless Amazon Go stores seem like a convenience revolution—though for now, the experience might be beside the point

Ian Jacobs // 26 Dec 2018

Data Analytics Is Better, Easier, and More Critical Than Ever

Successful companies have made data analytics a part of their DNA for a reason

Barton Goldenberg // 26 Nov 2018
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