-->
Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features
More

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2025

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

Linda Pophal // 01 Apr 2025

The Top Sales Trends and Technologies for 2025: Thanks to AI, Sales Roles and Platforms See an Expansion

New technologies, processes, and duties require a training and onboarding overhaul.

Phillip Britt // 01 Apr 2025

What Happened to the Metaverse?

Is the metaverse still a viable business platform for promoting products, services, and brands?

Erik J. Martin // 28 Feb 2025
ViewPoints
More

The AI Risks That Keep Marketers Up at Night

Marketers deeply understand the harm AI could do and why their companies might not be equipped to manage it.

Jonathan Sherry // 15 Apr 2025

How to Master Marketing in a World of Tariffs

To navigate the challenges posed by rising tariffs, businesses must rethink their marketing strategies from top to bottom.

Adam Ortman // 03 Apr 2025

Lead Nurturing: The Key to Winning Long-Term Sales

Lead nurturing is about playing the long game, so don't let potential buyers without an immediate need slip through the cracks.

Jason Murray // 25 Mar 2025

The Power of Inclusive Marketing for Businesses

Designing inclusive campaigns demonstrates a commitment to making everyone feel valued—and it's good business.

David Gevorkian // 21 Mar 2025
News
Insight
Columns
More

In Memory of an Apostrophe: Is the Customer’s Experience Gone Forever?

It's time to remember who actually owns the experiences customers have with you.

Liz Miller // 07 Apr 2025

Exponential Efficiency in the Age of AI

Harness the power of AI in every aspect of the enterprise.

R "Ray" Wang // 01 Apr 2025

AI’s Powerful Impact on CRM

AI is already revolutionizing sales, marketing, and customer service.

Barton Goldenberg // 21 Nov 2024

Expect Change in the CRM Industry in 2025 and Beyond

If there's one thing that's certain, it is that the long-term outlook for the CRM market remains positive.

Leonard Klie // 04 Dec 2024
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners