Various forms of AI and descriptive and predictive analytics have been used in the back office for decades, and we're now seeing them being brought into the front office to power personalization in customer engagement.
Jonathan Moran //
12 Sep 2023
Consumer activists aren't just consumers. They're business professionals too—and their personal values and beliefs are coming into play more and more when it comes to their B2B buying decisions.
Ericka Podesta McCoy //
02 Aug 2023
Strong product content creates a unified brand presence, decreases the likelihood of returns, and increases brand loyalty.
Randy Mercer //
27 Jun 2023