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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

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QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

Linda Pophal // 30 Apr 2026

Keeping Customer Data More Secure with AI

AI might have the best chance of catching data threats at the hands of AI.

Phillip Britt // 30 Apr 2026

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

Phillip Britt // 30 Apr 2026

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026
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How Generation Alpha Will Rewrite the Rules of Customer Relationships

It's the end of anonymous loyalty: Generation Alpha will make traditional loyalty obsolete by expecting brands to earn trust from day one.

Lara Compton // 28 May 2026

OpenAI Is Opening Up Advertising. Marketers Have Been Ready for Months

The whole world is watching OpenAI launch its ad platform. The data shows marketers have been waiting all year to try it out.

Adam Landis // 22 May 2026

Influencer Marketing Isn’t Broken. Measurement Is

Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.

Gabrielle Pajer // 18 May 2026

How CX Teams Can Keep AI Fatigue at Bay

Here are three disciplines that distinguish stalled rollouts from sustained results in AI-powered customer experience.

Muthuselvan Renganathan // 15 May 2026
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The Marketer’s Guide to Answer Engine Optimization

Shoppers are loyal to convenience.

Nikhil Lai // 30 Mar 2026

Output Is Not an Outcome: Resolving a Misperception About AI in CX

Any number of AI-driven outputs will be required to reach outcomes that have real value to businesses.

Liz Miller // 02 Apr 2026

Branded Calling Is a Welcome Addition, but It Can’t Stop There

Combatting fraud requires a multivector approach, a point on which even branded-calling providers can agree.

Leonard Klie // 28 Jan 2026

Pickles, Profit, and a World Where Opportunity Can Be Manufactured

Content needs its own supply chain.

Liz Miller // 23 Sep 2025
Case Studies
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Buyer's Guide Partners