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Marketing Automation

Marketing automation and Customer Relationship Management (CRM) can help organizations build better relationships with customers, both new and old. Explore tools, techniques, and marketing automation platforms for analyzing and responding to customer behavior with unique marketing. Browse our latest marketing automation news, analysis, and advice. 

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2024 CRM Top 100

CRM magazine presents its sixth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Marketing Trends and Technologies for 2024: Marketers Adjust to Dramatic Market Shifts

AI remains a priority and a challenge.

The Top Sales Trends and Technologies for 2024: Tech Advances Let Sales Teams Thrive in a Difficult Economy

AI and omnichannel enable greater efficiency and productivity

Tips for Auditing Your Company’s Data Privacy and Security Protocols

Amid a growing number of threats, data security protocols need to be put to the test often.

ViewPoints

Are Consent Banners Really Protecting Consumer Privacy?

More companies are taking steps toward privacy, but are consent banners protecting as much as we think?

Customer Interactions: An Untapped, Overlooked Source of Marketing Insights

Customer interactions are a goldmine of marketing insights that can be unlocked using generative AI.

Retailers Need a Growth Framework That's Customer-Led, not Channel-Led

The notion of the customer journey that was built up over the past 10 years doesn't work anymore. Retailers need a new approach.

How CRM Is Reshaping the Healthcare Industry

The overarching goal of CRM in healthcare is to bolster patient satisfaction, streamline communication, optimize operational efficiency, and ultimately elevate healthcare outcomes to unprecedented levels of excellence.

Columns

CRM, AI, and Technology Investment: Too Much of a Good Thing?

Despite the countless dollars companies are spending on AI, the quality of the experiences they provide to customers continues to decline.

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Expanding the Tech Stack Is a Business and Personal Imperative

Here are three technology innovations that you really need to adopt as soon as possible.

In a World of AI Co-Pilots, Who’s Ready to Fly the CX Plane?

The question of pilot (i.e., human) readiness has entered the AI picture.

Buyer's Guide Partners