SMB/Mid-market CRM

CRM is essential to small and mid-sized businesses. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

How to Select a CRM System

Whether it's your first solution or your fourth, these tips will help make the vendor selection process easier.

The 2015 CRM Rising Stars: Zendesk Gives Small Enterprises the Tools They Need to Grow

With the addition of customer survey feedback, activity reports, and mobile contact capabilities, the SMB specialist bolsters its platform.

The 2015 CRM Service Leaders: Interactive Voice Response

The 2015 CRM Service Leaders: Web Support

ViewPoints

3 Ways Big Brands Can Adopt a Small-Business Mind-Set

For big businesses looking to revamp their communications strategy, making changes from the outside in by adopting a small-business mind-set can fuel lasting engagements and build loyal customers.

CCM Brings Customer Communications Under One Umbrella

As customer expectations and communication channels continue to multiply, customer communication management (CCM) solutions can reduce the chaos.

5 (More) CRM Myths—Busted

As the industry continues to change (quickly), we need to debunk some new myths—ones that can often be traced to outdated ideas about CRM.

4 Clear Benefits of a Strong Data Governance Policy

All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.

Columns

Alexa (and Her Cohorts) Will Change Your Business

The revolution is coming, and SMBs must get ready.

Some Big Numbers for Small Businesses to Embrace in 2018

Keep these eye-popping stats in mind when charting your course for the coming year.

Dynamic Sales Coaching Can Help Your Players (Sales Reps) Win

Leaving your coaching to an informal process at the discretion of managers will lead to blown deals

A Customer-Engaged Company Has Empathy in Its DNA

It has to be both baked into your company's culture and present in your people.

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • eLoyalty, a TeleTech company
  • Genesys
  • iContact Email Marketing
  • NICE
  • Point N Time Software
  • Soffront Corporation
  • Squelch
  • TeamSupport LLC
  • TeleNotes CRM Inc.
  • Verint® Systems
  • X2CRM