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SMB and Mid-Market CRM

Adoption of Customer Relationship Management (CRM) technology is essential to small and medium-sized businesses. Over time, more platforms and resources have become available to organizations of all sizes. Get in-depth analysis and advice and learn more about CRM for small and mid-sized businesses from CRM Magazine.

Features

The Best CRM Software, Solutions, and Innovators: The 2020 CRM Industry Awards

Our 19th annual awards recognize the vendors that shone the brightest during the past year.

The Best CRM Software and Solutions: The 2020 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.

Seven Top Innovating CRM Companies for 2020: The CRM Rising Star Awards

These vendors provide the products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best CRM for Midsize and Small Businesses: The 2020 CRM Industry Leader Awards

ViewPoints

When It Comes to Business Applications, You Don’t Have to Have It All

Why pay for something you don't want? An app that does one thing really well has the advantage over one that does five things poorly.

Using CRM, Retailers Can Send the Right Offers, in the Right Way, at the Right Time

Amid COVID, retailers can still generate sales—online and in-store—but they need to think strategically about how to leverage the information available to them to connect with consumers.

How to Build a Customer-Centric Culture

Is CRM enough about the customer? We have entered the age of hyper-personalization, and customers expect us to engage them in their preferred way.

Predictive Analytics: Foretelling Successful Sales and Marketing

In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.

Columns

Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?

The challenge, as always, is personalization at scale.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Digital Agility Will Be the Key to Continuity in 2021

The pandemic has shown that just about anything that can be done in person can be done digitally

Leveraging CRM in the Face of COVID-19

With seismic changes in the way business is done, CRM and related platforms can help companies and the people they serve

Buyer's Guide Partners