Consumers Prefer Ads to Paying for Content
11 Mar 2024
IAB finds that 8 in 10 consumers support the ad-supported internet.
Consumer Opt-Outs Are Increasingly Common
08 Mar 2024
Trust issues prompt consumers to unsubscribe from company outreach, Attest finds.
Sales Analytics Are Helpful but Underused
05 Mar 2024
Data problems top the concerns with analytics, Gartner finds.
Trust Is Invaluable in B2B Sales
12 Feb 2024
Trusted companies garner twice as many recommendations, Forrester finds.
Marketers Need Transparency with Consumer Data
08 Feb 2024
PCH finds consumers are increasingly concerned with data privacy.
Contact Centers Add Technology but Still Fall Short
06 Feb 2024
CCW Digital finds that CX technologies have not changed CX delivery.
A Look Ahead at CRM in 2024
30 Jan 2024
Industry players share their thoughts about what lies ahead for sales, marketing, and customer service.
Required Reading: The Key to Selling More Is Selling Nothing
26 Jan 2024
Salespeople need to talk less and listen more.
How to Get the Most Out of Intent Data
27 Dec 2023
Use intent signals earlier in the sales process, Forrester says.
CX for 2024 Offers Opportunities, Challenges
11 Dec 2023
Forrester says that companies need to judiciously invest in and use generative AI and similar tech.
Required Reading: Revenue Growth Is Possible with Responsible AI
11 Dec 2023
Have a clear objective and ethical framework when applying AI to sales and marketing.
For Younger Consumers, It’s Self-Service or Nothing
08 Dec 2023
Gen Z and Millennials tend to give up when self-service doesn't work.
In 2024, Don’t Let Modest Budgets Create Complacency
04 Dec 2023
Forrester urges CRM practitioners to focus investments on innovation and skills.
IDC Offers a Framework for Developing a GenAI Strategy
26 Oct 2023
AI requires a responsible policy position, strong architecture, and skilled staff, the IDC says.
Generative AI Offers Significant Customer Success Benefits
17 Oct 2023
Automated content creation can fuel growth without adding head count, Forrester finds.
GenAI to Benefit Customer Service—Eventually
12 Oct 2023
Generative AI is not yet ready for customer-facing use cases, Forrester asserts.
Marketing Needs to Work with Security
10 Oct 2023
The lack of collaboration can expose companies to real problems, Forrester notes.
FTC Plans Crackdown on Fake Reviews, Influencers
04 Oct 2023
New rules would prevent companies from using bogus customer comments or suppressing negative ones.
Required Reading: Rethink Go-to-Market with a Growth Mindset
02 Oct 2023
Consider naming a chief growth officer who's responsible for the full customer journey.
Sales Challenges Remain Consistent
11 Sep 2023
There's been little change in sales priorities and problems over the past four years, RAIN Group finds.