Forrester Identifies the Top Emerging Technologies
22 Jul 2024
GenAI, turingbots, and IoT security are expected to deliver the fastest ROI.
B2B Marketers’ Skills Are Changing, LinkedIn Finds
19 Jul 2024
Innovative thinking, problem solving, and adaptability will be key.
Technology Investments Don’t Stop CX Decline
17 Jul 2024
Two studies show that consumers are still underwhelmed by customer experiences.
AI Ethics a Top Consumer Concern
15 Jul 2024
CX Network report shows that consumers want greater transparency
Most Marketers Experience Collaboration Drag
27 Jun 2024
Too much collaboration can harm worker productivity and retention, Gartner finds.
Marketing Budgets Fall 15 Percent
25 Jun 2024
Gartner's CMO Survey reveals marketing budgets are just 7.7 percent of revenue in 2024.
Firms Must Center Revenue Processes on Customer Value
20 Jun 2024
Forrester unveils the Opportunity Lifecycle framework to help companies become customer-obsessed.
Customer Service Innovators More Likely to Use GenAI
17 Jun 2024
Companies that use generative AI have a competitive edge, Deloitte finds,
U.S. Shoppers Favor Retailer-Owned Ads
20 May 2024
Retail media networks are preferable and pack more influence, Intellias finds,
GenAI to Handle 40 Percent of Marketing Tasks by 2029
17 May 2024
IDC predicts huge productivity increases with genAI in five years.
AI Named the Most Transformative Tech in 20 Years
15 May 2024
ContactBabel lauds AI-powered agent assistance and chatbots.
Generative AI Can Improve Contact Centers
13 May 2024
CCW Digital says genAI can "elevate nearly every facet of customer contact."
Required Reading: Pricing Science Has Changed a Lot in Nine Years
01 May 2024
Technological and mindset challenges have spawned new customer value.
Social Ads Are an Irritant
19 Apr 2024
Consumers tell Hootsuite they don't like social media advertising.
Required Reading: In a Competitive World, the Platform Makes the Difference
17 Apr 2024
There's a playbook for winning with platforms, and it starts with a mindset.
B2B Needs to Adopt an E-Commerce Approach
17 Apr 2024
Forrester urges B2B sellers to more closely mirror B2C interactions.
B2B 'Deep' Sellers Tap Contacts More
15 Apr 2024
LinkedIn finds that top sellers build deeper relationships with buyers.
5 Best Practices for Empathetic Experience Design
11 Apr 2024
Companies need to design customer experiences that make emotional connections, Forrester says.
Top AI Jobs Are CRM-Related
21 Mar 2024
CRM pros need to stay ahead of the curve with AI advancements, research finds.
B2B Marketers Waste a Lot of Time and Resources
19 Mar 2024
CMO Council gives most marketers grades of C or worse for their efforts.