Marketing Creative Idea Evaluation Is Flawed, Research Finds

Most marketers and agencies don't see their work standing out, BetterBriefs reports,

Marketing Orgs Still Have Limited or No GenAI

Marketers who have adopted genAI use it for creative development. Plus: marketers see creative evaluation process as flawed.

Gartner Identifies Top Threats Facing Sales Leaders

CSOs must evolve with rapid market and technological changes to succeed

AI and Data Jobs Are in Great Demand

Marketing and sales value employees with skills in artificial intelligence, Upwork finds.

Prepare Now for GenAI Advances

Analysts expect generative AI's capabilities to expand in CRM.

Significant Signings

A roundup of industry investment and personnel moves.

Required Reading: CX Design Requires an Organizational Redesign

Values-driven alignment is the key to company success.

B2B Personalization Efforts Are Incomplete

Post-sale efforts are not being pursued, Forrester finds.

ABM Grows, but Limits Persist

Research shows that account-based marketing isn't being fully implemented.

Required Reading: Personalization Will Yield $2 Trillion If Done Right

Winning companies will capitalize on the opportunity with aggressive strategies.

AI Brings Gains in Customer Service and Social Media Marketing

Companies are already seeing benefits from limited AI deployments, Capterra has found. Plus: NIQ research uncovers negative perceptions of genAI advertising.

Customer-Facing Conversational GenAI to Hit Critical Mass in 2025

Customer service leaders take primary responsibility for AI but face barriers to success, Gartner finds.

Many Consumers Unsubscribe from Emails Weekly

Capterra's research identifies actionable steps for businesses to address email marketing trends.

GenAI Will Resolve 40 Percent of Customer Service Issues by 2027

Customer service leaders must evolve with changing customer expectations, Gartner finds.

Required Reading: AI Is Creating Support Experiences, Not Just Journeys

Customer support is shifting from reactive to proactive.

A Look Ahead at CRM in 2025

Industry players share their thoughts about what lies ahead for sales, marketing, and customer service

The Shifting Basis for Contact Center Decisions

By 2028, half of new contact center platforms will be based on data and insights rather than voice routing, ISG predicts.

Firms Face Critical Decision on AI-Driven CRM

Half of companies will need to modernize CRM by 2026 to benefit from AI, ISG says.

The Keys to Customer Obsession

Customer-obsessed companies have an innovation and collaboration mindset, Forrester finds.

GenAI Gaining Traction in Customer Feedback

Companies are increasing their use of AI in customer-facing applications, Forrester finds.