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Insight

Building a Brand Requires Getting Leaner

Companies looking into new markets can benefit from a new approach

Companies Change Sales Tactics Amid COVID-19

Companies are optimistic about a recovery, but they can't just plan for the short term, research finds

The CARES Act Can Drive Customer Obsession

Forrester outlines how companies can use COVID-19 funding to improve customer experiences

CCW Outlines 5 Strategies for Modernizing Contact Centers

Data will forge new contact center capabilities by 2025, CCW Digital Predicts

Pandemic Heightens the Need for Analytics

Companies want to know how COVID-19 changes consumer behavior

Modern Advertising Needs New Strategies

Marketing needs to adapt to higher customer expectations, Forrester urges

Required Reading: Tips to Keep Customers from Going Away

Good customer experiences can lead to lifelong loyalty and growth

With Customer Service Spiking, Investments Should Focus on Productivity

Gartner suggests spending on technology that will increase employee performance

4 Methods for Measuring Marketing’s Impact

With marketing budgets on the rise, Gartner details ways for leaders to identify ROI

CMO Responsibilities Need to Expand

Forrester says marketers need to be more customer-obsessed to succeed

Required Reading: How a Lack of Innovation Can Lead to Nincompoopery

Don't drive your customers crazy--here's what to do about it.

Top Companies Consider Values, Not Just Value

Consumers prefer doing business with firms with a conscience, Accenture finds

Aggressive Negotiations Are Still Key to Sales Success

Sales leaders who dictate the terms of deals have a better chance of closing them

Sales Analytics Show Strong ROI, Gartner Finds

Coaching and skills development uses deliver the largest benefit

Consumers Fear Facial Recognition

A GetApp survey finds consumers wary of firms capturing such personal data

Browsers Respond to Consumer Distaste for Cookies

Google is following Apple's and Mozilla's moves to block third-party cookies, but what are the alternatives?

Required Reading: Put Customers in the Driver’s Seat

Companies need to spend time with customers to avoid disruption

Transparency Is Critical to Resolve Privacy-Personalization Paradox

Companies need to be up front with consumers before collecting personal information

Marketing Spending Expected to Grow This Year

Winterberry expects marketing investment to hit $390 billion, up 7 percent

Shoppers Place Growing Emphasis on Convenience

97 percent of consumers have backed out of inconvenient purchases, NRF reports