When Using Emojis, It's Not Enough to Smile
Emplifi research finds the sparkle emoji is the most popular one used by companies on Instagram and Facebook
Jeep Leads the Patriotic Brand Parade Yet Again
As independence Day nears, Brand Keys tracks how consumers rate companies on patriotism.
Social Distancing Works
New case study shows that companies can survive and thrive without social media.
J.D. Power Backs Up What We've Been Saying All Along
Customer service and reputation—not price—drive lifetime customer value, J.D. Power finds.
I’m Ready to Move on, and So Are Your Customers
A new survey From Mitto reveals lessons learned from company communications during the COVID-19 crisis.
No Surprises, Ad Revenue Shrinks
BIA has revised its U.S. local advertising revenue forecast down to $144.3 billion due to coronavirus.
How To Craft Your Brand Response Strategy for Pandemics
Forrester's Dipanjan Chatterjee shares ideas for managing marketing efforts amid the current coronavirus crisis.
Don't Use Coronavirus as an Excuse for Service That Has Always Sucked
I hate excuses, and coronavirus can't be used to justify years of customer neglect.
Tackling the Counterfeit Drug Problem Is a Marketing Effort
Leading Edge Health has seen tremendous marketing success by taking on the counterfeit drug trade.
Business Texting: Who Started It?
A new report finds that consumers are pulling businesses toward texting.
Robocalls Continue to Rile, But Help Is Coming
Loyalty Is Growing, But Harder to Sustain
Customer loyalty increased 20 percent, despite fears to the contrary, Brand Keys claims.
The Robocall Scourge Continues
Robocalls are worst on the East and West Coasts, a new study finds
Retailers Need to Provide More Value in Loyalty Programs
Consumers fail to see the value in joining loyalty programs.
Gartner Eyes Misalignment of Brand Actions and Values
Gartner research has uncovered a serious disconnect between company values and actions amid growing consumer distrust of marketers.
Keep Your Data Up to Date or I'm Gone
Gartner 2019 Magic Quadrant for Contact Center as a Service
In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.
It's Customer Service Week. Here Are a Few Tips to Make It Better
Jabra's SVP offers tips to help overcome some of the most common customer service mistakes.
A Look at Where the Loyalty Lies
Bad Software Choices Lead to Half a Billion Hours Wasted Every Year
U.S. companies lose more than $8 billion in productivity every year by choosing software that sales and customer service employees hate to use, research found.