-->

Magazine Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2020 CRM Top 100

CRM presents its second annual rundown of the leading companies and hottest trends in customer relationship management

The Top Customer Service Trends: Contact Centers Grow Use of the Cloud, AI, and Other Technologies

COVID-inspired remote workforces force contact centers out of their on-premises comfort zones

The Top Marketing Trends: Automation and AI Are the 'New Normal'

Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world

The Top Sales Trends: COVID-19 Drives Changes to Sales Solution Road Maps

The new normal demands sales solutions with robust collaboration, price monitoring, sales performance, digitization, and automation features

The 2020 CRM Top 100 Companies in Customer Service, Marketing, and Sales

CRM presents its second annual list of the 100 leading vendors in customer relationship management

Identity Resolution Moves into the Contact Center

The popular marketing technology is aiding in routing, fraud detection, and issue resolution

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal

Marketers can boost their image with tech-savvy consumers by accepting e-cash

Selling Opens Up with 3-D Visualization

Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be

Marketers Need to Optimize for Voice Search

The voice channel presents unique opportunities and challenges for marketers

Social Media Influencers Can Boost Customer Service’s Image

Businesses ask happy customers to share their feelings on social media

Saved by Zero (Contact Resolution)

Automation is taking away the need for agents to get involved in many interactions

7 Steps to Heat Up Cold Calling

Cold calling has become more challenging as technology has evolved, but it still offers a prime opportunity to land a new deal

Get Back to Basics with Direct Mail

Companies still find value in letting the post office deliver their customer messaging

Where in the World Are Outsourcers Going?

Onshore and nearshore locations see the most contact center growth

In Modern Marketing, It’s All About Location, Location, Location

Technological advances are expanding what businesses can do with location-based marketing

Personas Become Key to Successful Marketing

Customer profiles can help reach buyers with precision, but it takes effort

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Channels Collide as Physical and Digital Converge

In 2020, customers will demand both in-store and online touchpoints