Marketing’s New Strategy: Paying for Performance

Paying only when specific actions occur sets the new standard in building ROI.

Sales Leaders Push for Measuring What Matters

As sales processes have changed, the metrics need to follow suit.

Low-Code/No-Code Offerings to Grow, but Some Still Want Complexity

As CRM systems get more sophisticated, they can be easier to upgrade and customize.

25 Years (and Counting) of CRM Magazine

Happy anniversary to us!

CRM’s Storied Past

The milestones that brought CRM to where it is now

CRM Has a History of Aspiration, Accomplishment, and Automation

Analysts reflect on an industry that has seen many challenges overcome and others yet to be resolved.

Keys to Understanding the Metaverse—and How Your Business Can Benefit

The metaverse is already here, and it's important to ask the right questions before moving in

Voice Biometrics Are Not 100 Percent Foolproof, but Steadily Improving

The technology has holes, but is more efficient than traditional password security.

Can AI Really Be Trusted?

How reliable are the marketing recommendations made by artificial intelligence?

Productivity Tools Advance to Assist Remote Workforces

Contact centers now have a wide assortment of tools to help agents work more efficiently, no matter where they are.

Keys to Keeping the Consumer Connection in a Digital World

Customers have many options today, and keeping them engaged on the right channels might keep them coming back.

Sentiment Grows in Significance as COVID Surges

Companies see renewed interest in gaining the most from customer feedback.

Sales Embraces the Experience Economy

Virtual technologies advance to expand retail opportunities in a contact-free world.

Why You Need an Enterprise-Level Marketing Taxonomy

Cross-functional teams are the new normal in business, and data needs to follow suit.

Is Your Company Ready for Shoppable TV?

Here's how to get in on one of the hottest marketing trends going.

Bots Are Good, but They Can’t Do It Alone

The best bots know when and how to hand off complex requests to humans.

Tips for Building Wallet Share to Gain Market Share

Market share and wallet share are complementary metrics to identify customer issues.

A Road Map for Creating a Winning Mobile App

Why companies need a mobile app today and how to create one.

Which Market Research Platform Is Right for You?

Programmatic platforms provide a lot of insight, but you need to weigh how much of it you actually need.

Tips For Making Customer Interaction Data Actionable

Companies must knock down the silos to make the most of the customer information they collect.