Customer Data Analytics Articles, Analysis, and News

Features

'This Chat, Email, Text, or Social Media Post May Be Recorded for Training Purposes'

Customers are using more channels than ever to resolve customer service issues. Companies need to harness information across all of these interactions

Sam Del Rowe // 01 May 2018

Include Sales in Customer Intelligence

Marketing and service teams know where customers came from, but do your salespeople?

Mary Shacklett // 08 Jan 2018

Making It Personal for Every Customer

While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology

Sam Del Rowe // 01 Dec 2017

Digital Transformation Needs to Happen Now

The clock is ticking for companies that have been unwilling to embrace change

Sam Del Rowe // 29 Sep 2017

ViewPoints

5 Questions to Ask When Scaling an E-Commerce Business

To ensure you're scalabe and profitable down the road, you need to have your strategies and tools in place now.

Chris Lueck // 20 Jul 2018

4 Ways AI Turns Customer Engagement Into a Science

Artificial intelligence can harness data to make your business smarter, more effective, and more successful.

Raju Vegesna // 18 Jul 2018

Sales Metrics Should Focus on Measuring Relationships, not Activity

Sales organizations should build on the most human of metrics, with the help, ironically enough, of artificial intelligence.

Steve Woods // 12 Jul 2018

Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

With so many touchpoints and channels to choose from, consumers have more knowledge and control than ever before. But the always-connected digital customer gives marketers unprecedented opportunities as well.

Manu Mathew // 09 Jul 2018

News