-->
Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

Sentiment Grows in Significance as COVID Surges

Companies see renewed interest in gaining the most from customer feedback.

Sales Embraces the Experience Economy

Virtual technologies advance to expand retail opportunities in a contact-free world.

Why You Need an Enterprise-Level Marketing Taxonomy

Cross-functional teams are the new normal in business, and data needs to follow suit.

Bots Are Good, but They Can’t Do It Alone

The best bots know when and how to hand off complex requests to humans.

ViewPoints

Real-Time Interaction Management Is Key for Personalization and CX

Learn how real-time interaction management (RTIM) helps organizations translate current customer data into relevant experiences that provide value at each step in the customer journey.

For B2B Tech Firms, a Customer-Centric Approach Leads to Innovation

Being genuinely customer-centric is more than utilizing behavioral data. It means that the customer is at the center of your decision making, especially when it comes to innovation.

5 Trends That Are Reshaping the Market Research Industry

Market research continues to play a crucial role in analyzing real-time market trends, competitive benchmarking, and customer intent behavior to provide that niche insight on which business decisions can be based.

Ultimate Guide to Measuring Your Video Marketing Efforts

Video marketing shouldn't be any different from any other marketing process—it needs to be well planned, executed, and, most importantly, measured to test its success.

Columns

B2B Marketing Executives Must Focus on These Key Trends in 2022

Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.

Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts

Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.

Four Reasons for Combining CX and EX

Customer and employee experiences are intertwined, and the programs for each should be too.

The Ethics Dilemma of AI for Sales

Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.

Buyer's Guide Partners