Customer Analytics Articles, Analysis, and News

'This Chat, Email, Text, or Social Media Post May Be Recorded for Training Purposes'

Customers are using more channels than ever to resolve customer service issues. Companies need to harness information across all of these interactions

Sam Del Rowe // 01 May 2018

Include Sales in Customer Intelligence

Marketing and service teams know where customers came from, but do your salespeople?

Mary Shacklett // 08 Jan 2018

Making It Personal for Every Customer

While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology

Sam Del Rowe // 01 Dec 2017

Digital Transformation Needs to Happen Now

The clock is ticking for companies that have been unwilling to embrace change

Sam Del Rowe // 29 Sep 2017

To Stay Competitive Amid Digital Disruption, B2B Companies Need to Embrace Dynamic Pricing

Powerful new analytical tools can help B2Bs adjust prices to nail volume and profitability targets and tailor offerings to customer needs. But sales reps have to be on board.

Nicolas Magnette // 20 Apr 2018

Machine Learning Can Turn Your Sales Team into Closers

By drawing correlations out of massive amounts of customer data, machine learning can better inform the sales process—and enable your reps to close more deals.

Vaughn Aust // 16 Apr 2018

The 4 Elements of Real-Time Customer Engagement

To adapt to customer moments of need, companies need strategies that enable real-time responsiveness.

Jeff Nicholson // 20 Mar 2018

7 Trends That Are Transforming Sales and Marketing

Personalization and new technologies continue to reshape the business landscape. Here are the emerging sales and marketing trends that can help you stay ahead of the competition.

Olivier Gachot // 16 Mar 2018