Companies see renewed interest in gaining the most from customer feedback.
Phillip Britt //
19 Jan 2022
Virtual technologies advance to expand retail opportunities in a contact-free world.
Phillip Britt //
19 Jan 2022
Cross-functional teams are the new normal in business, and data needs to follow suit.
Linda Pophal //
19 Jan 2022
The best bots know when and how to hand off complex requests to humans.
Phillip Britt //
30 Nov 2021
Learn how real-time interaction management (RTIM) helps organizations translate current customer data into relevant experiences that provide value at each step in the customer journey.
David Harrelson //
18 Jan 2022
Being genuinely customer-centric is more than utilizing behavioral data. It means that the customer is at the center of your decision making, especially when it comes to innovation.
Matt Robison //
12 Jan 2022
Market research continues to play a crucial role in analyzing real-time market trends, competitive benchmarking, and customer intent behavior to provide that niche insight on which business decisions can be based.
Shantanu Ingale //
04 Jan 2022
Video marketing shouldn't be any different from any other marketing process—it needs to be well planned, executed, and, most importantly, measured to test its success.
Torrey Tayenaka //
08 Dec 2021
Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.
Jennifer Ross, Cristina De Martini, Steven Casey //
18 Jan 2022
Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.
Barton Goldenberg //
08 Nov 2021
Customer and employee experiences are intertwined, and the programs for each should be too.
Patrick Gibbons //
02 Nov 2021
Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.
Jim Dickie //
27 Sep 2021