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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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Get Ready for High-Tech Texting

RCS business messaging can revolutionize your company-to-customer experiences.

Erik J. Martin // 24 Jan 2025

AI Advances Answering Machine Detection

Outbound contact centers see new efficiencies with AI-powered answering machine detection.

Phillip Britt // 24 Jan 2025

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

Phillip Britt // 24 Jan 2025

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

Linda Pophal // 22 Nov 2024
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How Technology (and Modern Sales Teams) Are Revolutionizing the Customer Experience

Here's how to created deeper customer relationships and meaningful interactions at scale.

Kunal Girotra // 14 Feb 2025

Staying Compliant: A Look at the Latest PCI Guidelines for Protecting Customer Payment Data

New rules for protecting card data: What retailers need to know about meeting the latest PCI DSS requirements before the March 31 deadline.

Daniel Liber // 11 Feb 2025

Technology Works Better With the Right Balance of Data and People

You won't maximize your marketing technology investment without people power.

Anna Nielsen // 06 Feb 2025

Connected Customer Journeys Start With Collaboration

Sales and marketing teams have worked in silos for so long that their processes, goals, and tools have become completely disconnected.

Randy Littleson // 27 Jan 2025
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Don’t Let Fear Deter CX Investments in 2025

It is indeed possible to reduce operational complexity and overhead without compromising CX quality (thanks, AI).

Leonard Klie // 10 Feb 2025

AI's Dual Role in Transforming Knowledge Management

KM solutions both harness and are empowered by artificial intelligence,

Donna Fluss // 06 Jan 2025

A Backstage Pass to Technology Evaluations

New year, new…set of enterprise initiatives.

Christina McAllister // 22 Jan 2025

Some (Near) Year-End Customer Service Reflections

'Tis the season to not leave money on the table.

Christina McAllister // 27 Nov 2024
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