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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

Keeping Customer Data More Secure with AI

AI might have the best chance of catching data threats at the hands of AI.

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

ViewPoints

The Goldilocks Rule for Revenue Orgs: Right-Sizing Your Sales Complexity

If you want to scale, you have to stop worrying about "simple" versus "complex" and start focusing on sales alignment.

The Modern Contact Center’s Role in Delivering Consistent Customer Experiences

Bringing customer service functions under one coordinated system creates a more seamless service hub that leads to more satisfied customers and a healthier bottom line.

Beating the Noise: Predictable Outbound Sales in the AI Era

Modern outbound sales demands are moving from volume-driven activity to system-driven precision.

How AI Orchestration Is Reshaping Enterprise Software

System-level orchestration, where agentic AI executes work across enterprise systems and elevates human agent service and support, is the next great differentiator.

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The CCaaS Opportunity Ahead: How Vendors Can Lead the Next Wave

Contact center-as-a-service solutions remain a core platform, but their roles are evolving

AI Empowerment in Practice: Spotlight on Retail

A clothing and accessories firm gets a boost from an AI-powered CX platform.

Cold Circuits, Warm Heart: AI and Empathy in CX

Customers will judge the interaction in front of them.

Profiled by Prompt, Illustrated by Model: Audit Your LLM’s Assumptions

Your large language model thinks it knows you. Is it right?

Buyer's Guide Partners