Marketers need to better gauge audience perceptions to uncover whether their ad campaign is as impactful as they think.
As the pandemic has accelerated the shift to online selling, artificial intelligence (AI) and the intelligent agent (IA) must complement each other—with automation segueing into customer care by human agents.
Amid the pandemic, many SMBs have implemented CRM solutions at lightning speed, and it's no secret why: customer loyalty, engagement, and retention.
Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.