Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.


'This Chat, Email, Text, or Social Media Post May Be Recorded for Training Purposes'

Customers are using more channels than ever to resolve customer service issues. Companies need to harness information across all of these interactions

Include Sales in Customer Intelligence

Marketing and service teams know where customers came from, but do your salespeople?

Making It Personal for Every Customer

While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology

Digital Transformation Needs to Happen Now

The clock is ticking for companies that have been unwilling to embrace change


5 Questions to Ask When Scaling an E-Commerce Business

To ensure you're scalabe and profitable down the road, you need to have your strategies and tools in place now.

4 Ways AI Turns Customer Engagement Into a Science

Artificial intelligence can harness data to make your business smarter, more effective, and more successful.

Sales Metrics Should Focus on Measuring Relationships, not Activity

Sales organizations should build on the most human of metrics, with the help, ironically enough, of artificial intelligence.

Reaching, Interacting With, and Measuring Today’s Empowered Digital Consumer

With so many touchpoints and channels to choose from, consumers have more knowledge and control than ever before. But the always-connected digital customer gives marketers unprecedented opportunities as well.


ABM and Content Marketing Thrive in the Age of the Customer

These new (sort of) approaches to marketing bring personalization into the modern age

10 Traits of Effective CX Leaders

What does it take to lead a customer experience team?

How to Build Digital Trust

Consumers have lost faith over data misuse. Here's how to restore it

Because We Thought You Should Know

To keep customers coming back, businesses today need to know as much as they can about them

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • Genesys
  • Melissa
  • NICE
  • NICE inContact
  • Radial
  • Soffront Corporation
  • Squelch
  • TeleNotes CRM Inc.
  • Verint® Systems
  • X2CRM