The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.
Siddharth Taparia //
10 Dec 2018
A smart, omnichannel, subscription-based approach that emphasizes customer relationships over transactional tactics, and converts customers' goodwill into recurring revenue, can keep the holiday cheer going year-round. Plus: five retailers show how.
Tien Tzuo //
05 Dec 2018
Chatbots can provide great value to both your customers and your business—but not if they lead too often to frustrating experiences.
Jeff Nicholson //
30 Nov 2018
Innovation is difficult and risky, but adopting an innovative mind-set can pay dividends, even when your efforts don't immediately bear fruit.
Steven L. Blue //
28 Nov 2018