Agentic shopping is changing consumer behavior, but brands can use helpful, personalized messaging to stay top-of-mind when AI does the browsing
Keri McGhee //
08 Jan 2026
Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.
Tobin Thomas //
06 Jan 2026
Leading teams in 2025 didn't chase quick wins; they invested in human-centric design, clean data, and iterative innovation to deliver measurable outcomes.
Marie-Louise Gaughan //
02 Jan 2026
Every software category is racing toward the same vision: tools that run themselves. Prepare for self-driving CRMs.
One Chowdhury //
30 Dec 2025