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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

Linda Pophal // 30 Apr 2026

Keeping Customer Data More Secure with AI

AI might have the best chance of catching data threats at the hands of AI.

Phillip Britt // 30 Apr 2026

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

Phillip Britt // 30 Apr 2026

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026
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Why Your CRM Strategy Shouldn't Start with CRM

Most CRM implementations fail not because companies choose the wrong platform, but because they skip the critical first step: designing their sales motion.

Andy Fowler // 29 May 2026

How Generation Alpha Will Rewrite the Rules of Customer Relationships

It's the end of anonymous loyalty: Generation Alpha will make traditional loyalty obsolete by expecting brands to earn trust from day one.

Lara Compton // 28 May 2026

Here’s How to Fix Your Revenue Enablement Technology Stack

Sprawling, fragmented technology stacks hinder productivity, reduce ROI, and, worst of all, complicate the adoption of AI capabilities.

Natalie Cowie // 27 May 2026

OpenAI Is Opening Up Advertising. Marketers Have Been Ready for Months

The whole world is watching OpenAI launch its ad platform. The data shows marketers have been waiting all year to try it out.

Adam Landis // 22 May 2026
News
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The Agentic AI Platform Wars

Everyone wants to be the central hub where enterprise data, processes, and AI converge.

Donna Fluss // 21 May 2026

Bots Get Agency, You Get Monitored

The machine gets to be the agent. The person gets to be the backup plan.

Ian Jacobs // 14 May 2026

Cold Circuits, Warm Heart: AI and Empathy in CX

Customers will judge the interaction in front of them.

Ian Jacobs // 17 Apr 2026

I’m Looking Forward to More QR Codes

It's not conjecture or hyperbole; QR codes truly are back, and this time around they might have actually have staying power.

Leonard Klie // 01 May 2026
Case Studies
Reports & Research
Buyer's Guide Partners