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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends and Technologies for 2026: Customer Service Is Getting Supercharged

AI is opening new doors for contact center agents, managers, and customers.

The Top Marketing Trends and Technologies for 2026: Marketing’s Age of AI Has Arrived, Now Comes the Hard Part

From zero-click search to "AI slop" fatigue, the trends reshaping marketing this year require more than automation; they demand new strategies and tactics.

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

ViewPoints

68 Million Customers Told You What's Wrong. Your CRM Never Saw It.

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer intelligence team is using it.

Should Contact Centers Build or Buy Voice AI?

Whether a vendor owns and operates the model infrastructure is a critical concern.

Why CRM Is the Engine of Long-Term Storytelling

Coherence allows customers to understand what you stand for.

Your Call Center Is Sitting on a Goldmine of Intelligence, if AI Is Allowed to Act on It

The challenge now is to identify use cases where agentic systems can produce measurable improvements in productivity, quality, and customer experience.

Columns

A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

The Marketer’s Guide to Answer Engine Optimization

Shoppers are loyal to convenience.

Profiled by Prompt, Illustrated by Model: Audit Your LLM’s Assumptions

Your large language model thinks it knows you. Is it right?

Buyer's Guide Partners