Customer Data Analytics Articles, Analysis, and News

Get Back to Basics with Direct Mail

Companies still find value in letting the post office deliver their customer messaging

Linda Pophal // 26 Mar 2020

In Modern Marketing, It’s All About Location, Location, Location

Technological advances are expanding what businesses can do with location-based marketing

Phillip Britt // 27 Feb 2020

Personas Become Key to Successful Marketing

Customer profiles can help reach buyers with precision, but it takes effort

Paul Korzeniowski // 27 Feb 2020

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Leonard Klie // 10 Jan 2020

Content Localization 101: 9 Tips for Delivering the Right Message to a Global Market

In uncertain times, making sure you're getting your message across in the right way is critical. Here's how content localization can help ensure you're reaching your audience, not alienating it.

Brent Heslop // 30 Mar 2020

For Contact Centers Confronting the Covid-19 Crisis, Conversational Service Can Provide Relief

Organizations need to balance processing call volume quickly with committing to care for their customers, which means assuaging their fears, understanding their concerns, and ensuring they get the best experience in this difficult time.

Umesh Sachdev // 25 Mar 2020

Online Communities Can Keep Marketing Insights Going During Covid-19

As humans beings we yearn for connection, especially in difficult times. Yet our desire for connection is in direct contradiction to the mandate for physical separation. Virtual tools like online insight communities can deliver the research you need now—and be a welcome respite from people who are feeling isolated in containment zones.

Adriana Waterston // 19 Mar 2020

Happier Together: 4 Steps for Merging the Customer and Employee Journeys

Despite the growing attention to customer experience, one component is still commonly overlooked: the employees responsible for delivering it. Zippering customer and employee experiences together creates an all-around stronger and more integrated business model.

Brooke Niemiec // 11 Mar 2020