Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

Marketing’s Dilemma: In-House or Outsourced?

Many top marketers use a mix of internal and external resources, but is that right for you?

Enjoy Your Stay Where Great Customer Service Is Non-Negotiable

A Q&A with Horst Schulze, whose ultra-luxury Capella Hotel Group features an intense focus on personalized service, reflecting its founder's career of putting customers at the center of everything

Chat Is the Channel of Choice, For Now

Customers and companies like chat, but that could change as new channels emerge

To Market Events, Make Them Memorable

It's important for attendees to remember the company, and for the company to remember attendees

ViewPoints

3 Ways to Become a Data-Driven Customer Success Manager

The best customer success managers drive profitability for their company and their customers by helping to define best practices, identify patterns for meaningful upselling and cross-selling, lending input on relevant content creation, and making customers advocates for their products.

Best Practices for Getting the Most Out of Customer Feedback

Your customers have exactly what you need to know about your business. What's better than getting the opinions of people who are actually using your products and services?

7 Cultural Changes That Matter for Your Company

These seven pillars of company culture directly affect how much employees like their jobs, and how well they do them.

3 Ways Customer Data Platforms Can Help Rescue Retail

Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.

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5 Building Blocks for Digital Transformation

Keeping up in these areas lowers your company's risk of being disrupted

Customer Service Is Everyone’s Responsibility

Companies have to start organizing their culture around putting the customer first

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

Analytical Advances Unlock the ‘How’ of Selling

Sales reps know what they need to do, but how to do it is a moving target

Buyer's Guide Partners