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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

Securing FedRAMP Status Can Be a Profitable Endeavor

Government cloud security standards are tough to navigate, but the rewards of meeting them are great.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends and Technologies for 2025: Agentic AI Is Poised to Remake Self-Service

Expectations rise for AI in the contact center world.

The Top Marketing Trends and Technologies for 2025: Marketers Balance AI and the Human Touch

The right mix will open pathways to reach more customers.

ViewPoints

Why Customer-Centric Brands Are Looking Beyond Satisfaction Scores

In a landscape where consumers rarely give second chances, real-time behavioral intelligence is becoming the new foundation for exceptional customer experience.

The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement

Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.

R&D to ROI: Bridging the Marketing Gap from Product Development to Sales Success

Every go-to-market team needs access to reliable insights that will impact success.

From Airwaves to Algorithms: How Streaming Is Reshaping the Future of Media Buying

The rise of streaming platforms has fundamentally shifted the media buying landscape, creating new opportunities and challenges.

Columns

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

5 CRM Questions Every Salesperson Should Ask

Get the most out of your CRM and AI resources.

Don’t Let Tariffs Sabotage Customer Service

As companies face difficult decision about fluctuating costs, it will be crucial to be transparent with customers.

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Buyer's Guide Partners