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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

Math Meets Marketing with Statistical Models

Modeling is key to marketing success, but the data needs to be better

The Best CRM Software, Solutions, and Innovators: The 2020 CRM Industry Awards

Our 19th annual awards recognize the vendors that shone the brightest during the past year.

The Best CRM Software and Solutions: The 2020 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.

ViewPoints

Re-inventing Media Measurement Through Smart Market Research

Marketers need to better gauge audience perceptions to uncover whether their ad campaign is as impactful as they think.

The Key to E-Commerce Success: Blending Artificial Intelligence with Intelligent (Human) Agents

As the pandemic has accelerated the shift to online selling, artificial intelligence (AI) and the intelligent agent (IA) must complement each other—with automation segueing into customer care by human agents.

Why CRM Is Critical to Small-Business Success Right Now

Amid the pandemic, many SMBs have implemented CRM solutions at lightning speed, and it's no secret why: customer loyalty, engagement, and retention.

COVID-19 Has Forced a Pivot to Digital-First. Here’s How Companies Adapt

Nearly every organization has been impacted by the 2020 digital transformation rush. Those that have not made moves to adapt stand to lose market share to competitors, suffer customer retention and loyalty fallout, and even face potential bankruptcy.

Columns

The Ugly Truth About CRM Data

If too much of it is missing or wrong, no digital transformation can happen

Data Links Disparate Technology Demands

"Every step you take toward being a data-forward marketing organization is a positive one."

CRM Is Your Change Agent

With AI and machine learning in the mix, your system can adapt to the speed of change

How to Sell Virtually in a Turbulent Marketplace

Your meetings have moved online, but technology isn't all you need

Buyer's Guide Partners