Getting Covered in CRM magazine and on DestinationCRM.com
Writers' Guidelines for CRM magazine and DestinationCRM.com
CRM magazine, its web site (DestinationCRM.com), and its email newsletter (CRM eWeekly) are the leading sources of news related to the industry research and trends, technologies, and business processes needed to help members of the CRM (customer relationship management) community perform their jobs better every day.
We typically only work with experienced journalists familiar with our markets or expert contributors. As a general rule, we do not accept vendor-written articles for the magazine. We do, however, accept contributed articles for the Viewpoints section of DestinationCRM.com.
How to Submit
If you intend to submit a query, we suggest familiarizing yourself with the magazine and the web site first. All contributed content must be original material that has not been published anywhere else in print or online. CRM Media buys exclusive rights for articles we assign to journalists. We also reserve the right to edit, rewrite, or reuse submissions in any of our print or online media outlets.
Article suggestions and story pitches should be sent via email. Be sure to include a description of the article, the topics to be covered, and their relevance to the market, as well as background information about the writer and any other applicable information. (No phone calls, please.)
We do have a few guidelines for these submissions:
- Each entry should be original work that has not already appeared and is not slated to appear elsewhere, either in print or online.
- Entries should be thought-leadership pieces—not sales pitches—and should be vendor-neutral.
- Entries should be roughly 800 to 1,000 words long, though there is some flexibility here.;
- Each entry should include a suggested headline, one-sentence summary of the column, and an author's bio and headshot.
We also reserve the right to edit, rewrite, or reuse submissions in any of our print or online media outlets.
Our Focus
CRM magazine, CRM eWeekly, and DestinationCRM.com focus on the following topics (by no means a complete list):
- Salesforce Automation;
- Marketing Automation;
- Campaign Management;
- Customer Service;
- Call Centers and Contact Centers;
- Analytics/Business Intelligence;
- Enterprise CRM;
- Mid-market and Small Business CRM;
- Enterprise Application Integration;
- E-business;
- Business Process Outsourcing;
- Sales Forecasting and Pipeline Management; and
- Customer Data.
Our readers include thousands of top executives, including members of the C-Suite, sales and marketing leaders, contact center managers, and IT department heads who make the business decisions regarding CRM initiatives. We are also read by sales, customer service, and marketing professionals who use CRM technology on a daily basis. In addition, we have a wide audience of industry analysts, consultants, strategists, and systems integrators.