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CRM Case Studies

Georgia Tech Strengthens Athletic Department with SalesLoft

Sales and fan engagement increase for the college sports powerhouse

Rakuten Marketing Delivers Campaign Success for JanSport

During JanSport's Disney-themed product launch, Rakuten increased brand awareness, customer acquisition, and site performance

Open Systems Technologies Saves Big with Bullhorn

The staffing firm adopted two Bullhorn solutions to improve its processes

Janrain Expands Offerings with Looker

The digital identity network provider is now far more flexible

CRM Columns

Is Customer Service Ready for the Nonstop Chatter of Messaging Apps?

When the going gets weird, the weird turn pro

Customer Service Is Everyone’s Responsibility

Companies have to start organizing their culture around putting the customer first

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

The Gig Economy Isn’t New, but It Might Be Worth a Second Look

Your customers' next text, chat, IM, or phone conversation with customer service could be with a freelance agent

Reports & Research

Supercharge Your Call Centre with Voice Biometrics!


Navigating the Contact Center Purchase Decision

NICE InContact

The Search Marketer's Playbook for Offline Conversions


The Ultimate Guide to As-A-Service


Found In Translation: How AI Technology Helps Make the Most of Your Customer Interactions