Any texts I receive from companies must be relevant, must provide value, and must be personalized.
Companies claim to be customer-obsessed, but customers themselves feel otherwise. What's not adding up?
Combining experience data and operational data can make a big difference for your customers
This means accurately assessing how things are, demonstrating how they can approve, and then showing your work. Make your business case so strong an argument for your offer that no one can deny its overall value.