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CRM Case Studies

L'Oréal Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy

The world's largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months.

LGG Industrial Increases Prospects, Efficiency with SugarSell

SugarCRM helped industrial supplies company streamline its sales processes.

SailPoint Sweeps Away Unneeded Sales Stages

Sweep helps the enterprise access platform provider revamp its sales environment

Aterian Consolidates Disparate Programs on Genesys Cloud

Genesys brings down technology costs and problems for consumer products company.

CRM Columns

The Marketer’s Guide to Answer Engine Optimization

Shoppers are loyal to convenience.

Profiled by Prompt, Illustrated by Model: Audit Your LLM’s Assumptions

Your large language model thinks it knows you. Is it right?

A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

Reports & Research

Build for What's Next: Your AI Blueprint for Contact Center Readiness

Five9

Insights From CX Leaders on What’s Working, and What’s Not

Five9

What CX Leaders Need to Know About AI Agents

Five9

How Wyndham Hotels & Resorts Transformed Guest Support with Five9

Five9