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The Marketer’s Guide to Answer Engine Optimization

Shoppers are loyal to convenience.

Nikhil Lai // 30 Mar 2026
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L'Oréal Drives Brand Awareness and Employee Engagement on Social Media with Sprinklr Advocacy

The world's largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months.

20 Mar 2026

LGG Industrial Increases Prospects, Efficiency with SugarSell

SugarCRM helped industrial supplies company streamline its sales processes.

Phillip Britt // 02 Mar 2026

SailPoint Sweeps Away Unneeded Sales Stages

Sweep helps the enterprise access platform provider revamp its sales environment

02 Mar 2026

Aterian Consolidates Disparate Programs on Genesys Cloud

Genesys brings down technology costs and problems for consumer products company.

Phillip Britt // 23 Jan 2026
CRM Columns
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The Marketer’s Guide to Answer Engine Optimization

Shoppers are loyal to convenience.

Nikhil Lai // 30 Mar 2026

Profiled by Prompt, Illustrated by Model: Audit Your LLM’s Assumptions

Your large language model thinks it knows you. Is it right?

Ian Jacobs // 25 Mar 2026

A Vertical Focus Is the Key to AI Adoption

Success relies on speaking the customer's language and addressing their specific needs.

Nancy Jamison // 20 Mar 2026

AI Propels KM to Center Stage

Knowledge management is no longer confined to contact centers or tech support.

Donna Fluss // 19 Mar 2026
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Build for What's Next: Your AI Blueprint for Contact Center Readiness

Five9

10 Mar 2026

[Gartner] Use This Checklist to Ensure Your Data Is Ready for the Agentic AI Era

NiCE

18 Feb 2026

2025 Gartner® Voice of the Customer for Conversational AI Platforms

NiCE

18 Feb 2026

The Agentic AI CX Frontline Report

NiCE

18 Feb 2026

From Blind Spots to Breakthroughs: The New Path to Continuous CX Improvement

Discover how Agentic Quality Management uses AI to evaluate every interaction, empower agents, and continuously improve CX

05 Feb 2026

Insights From CX Leaders on What’s Working, and What’s Not

Five9

22 Jan 2026

What CX Leaders Need to Know About AI Agents

Five9

22 Jan 2026

How Wyndham Hotels & Resorts Transformed Guest Support with Five9

Five9

22 Jan 2026

The State of AI in CRM for B2B – Are We There Yet?

Workbooks

13 Jan 2026