CRM Magazine - Customer Relationship Management, Social CRM, CEM

Microsoft and Salesforce Expand Strategic Partnership

Salesforce has named Microsoft Azure as its public cloud provider for Salesforce Marketing Cloud and integrated Salesforce Sales and Service Clouds with Microsoft Teams.

Leonard Klie // 14 Nov 2019

Gartner 2019 Magic Quadrant for Contact Center as a Service

In the 2019 Gartner Magic Quadrant report for CaaS, you'll learn how contact center solutions measure up. You will also discover why now might be the right time to update your contact center.

NICE InContact // 12 Nov 2019

NICE Performance Manager Helps Mapfre Engage Agents

The vendor's solution helps agents set and stick to performance goals

Phillip Britt // 28 Oct 2019

Acobot Captures Thousands of Leads for Skyfi Labs

The vendor's AI chatbot brought in more than 19,000 sales leads within the first 150 days

Leonard Klie // 28 Oct 2019

Swrve Boosts User Engagement for Cinedigm

The entertainment studio improved mobile customer click rates, completion rates, and app sessions

Leonard Klie // 01 Oct 2019

Front Office

Luddites Like Me Like Personal Interactions

Any texts I receive from companies must be relevant, must provide value, and must be personalized.

Leonard Klie // 11 Nov 2019

The Last Line

The ‘Cost Center’ Notion Must Go (Finally)

Companies claim to be customer-obsessed, but customers themselves feel otherwise. What's not adding up?

Ian Jacobs // 08 Nov 2019

Voice of the Customer

X-Data + O-Data = Better Customer Journeys

Combining experience data and operational data can make a big difference for your customers

Patrick Gibbons // 07 Nov 2019

The Tipping Point

Make Your Business Case an Offer They Can’t Refuse

This means accurately assessing how things are, demonstrating how they can approve, and then showing your work. Make your business case so strong an argument for your offer that no one can deny its overall value.

Paul Harney // 01 Nov 2019