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CRM Case Studies

Sun State Hauls in Increased Sales Productivity with SugarCRM

Sugar Sell and sales-i help the truck dealership sell smarter and faster.

CaduceusHealth Gains Insight into Employee Activity

Customer outcomes improve with remote employee tracking from Insightful.

Magellan Fulfills Its Translation Mission

Mission Cloud Services helps MagellanTV bring its content to a wider audience.

PopSockets Gets Crisper Detail into Sales

Phone accessories company connects to better data with Crisp and Snowflake.

CRM Columns

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Advertising Needs a Better Proofreader

Companies might be trying to seem relatable and authentic, but they risk looking unprofessional and sloppy.

CX Leaders: How to Thrive Through Volatility

Executives might need to dust off (and adapt) their playbooks from the pandemic.

5 CRM Questions Every Salesperson Should Ask

Get the most out of your CRM and AI resources.

Reports & Research

The essential guide to go-to-marketing planning

Anaplan

Navigating change: Keys to a more resilient sales compensation strategy - Keep your sellers motivated amid constant disruption

Anaplan

Top 5 AI use cases for retail

Talkdesk

Creating 360-Degree CX Awareness with Purpose-Built AI

NICE

CX AI Maturity Assessment and Guidebook

NICE

Optimizing Outbound Communications: Strategies and Technologies For Effective Customer Engagement

The AI Agent Handbook

NICE

AI-powered Customer Experience Transformation: Preparing for the 2030 Contact Center

NICE

The Talkdesk guide to responsible AI

Talkdesk

Contact Center Performance: See How Your Contact Center Measures!

Talkdesk

Cutting Through the Noise: The Truth About Enterprise AI and Language in 2025

Language I/O

2025 Contact center buyer’s guide

Genesys

Genesys prescriptive migration

Genesys

Extending orchestration beyond the contact center with work automation

Genesys

Leveraging AI to improve the customer experience

Genesys

Beyond basic integration: Unify your CRM system and contact center

Genesys