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CRM Case Studies

Georgia Tech Strengthens Athletic Department with SalesLoft

Sales and fan engagement increase for the college sports powerhouse

Rakuten Marketing Delivers Campaign Success for JanSport

During JanSport's Disney-themed product launch, Rakuten increased brand awareness, customer acquisition, and site performance

Open Systems Technologies Saves Big with Bullhorn

The staffing firm adopted two Bullhorn solutions to improve its processes

Janrain Expands Offerings with Looker

The digital identity network provider is now far more flexible

CRM Columns

In the Shutdown Era, Agencies Must Reinvent Citizen (and Employee) Experience

Serve citizens in ways that create advocates while driving compliance and efficacy

AI Isn’t Inevitable—It’s a Choice

Companies should approach automation with judgment and analysis, not resignation

4 Things to Know About the AI for Sales Marketplace

Artificial intelligence is fundamentally changing CRM, and it deserves your attention now

Amazon Serves Up CX Lessons

With Go and AR, the giant retailer is showing us how new tools can connect with customers

Reports & Research

CX 2020: The Future of Customer Care

Arise Virtual Solutions

Getting Customer Satisfaction Right with AI Speech Analytics


How to Protect and Monitor Salesforce


Supercharge Your Call Centre with Voice Biometrics!


Navigating the Contact Center Purchase Decision

NICE InContact

To Text or To Talk? Understanding Customer Care Preferences for Voice and Digital Channels [e-book]


Found In Translation: How AI Technology Helps Make the Most of Your Customer Interactions