Birdzi Unveils Journey to Help Grocers Create Custom Shopper Journeys

Birdzi's Journey connects retailer shopper data with personalization to deliver custom promotions.

TiVo Ads Launches Home Screen Features

TiVo Ads' newest features help TV advertisers drive viewer engagement and brand awareness.

Optable Launches Planner Agent for Advertising

Optable's Lanner Agent is an agentic AI ad planning tool that automates RFP-to-audience activation for publishers.

StackAdapt Launches In-Platform NPI Targeting and Measurement

StackAdapt's new self-serve capability enables compliant, scalable, and real-time campaign measurement at the individual healthcare provider level.

Koddi Expands AI Capabilities

Koddi's new features include conversational reporting, predictive guidance, and agile media planning.

Adstra Partners with The Marketing Cloud and Databricks

Partnership provides privacy-centric identity resolution via Databricks Clean Rooms.

LiveRamp Expands its Marketplace to Data, Models, and Agents for AI Use Cases

Seamless access to high-quality, governed data and models is now available to power and train the next generation of marketing AI use cases.

PubMatic Launches AgenticOS for Agent-to-Agent Advertising

PubMatic's AgenticOS provides a system-level layer that allows agents to plan, transact, and optimize programmatic advertising.

Zeta Global Partners with OpenAI

Zeta Global and OpenAI are collaborating to deliver answer-driven marketing with Athena by Zeta

Paytronix Introduces SMS Enrollment and SMS Enrollment Verification

New Paytronix technology helps c-stores and restaurants sign up and verify new loyalty members.

Anonym Partners with Pinterest

Anonym expands privacy-centric ad measurement on Pinterest.

ON24 to Be Acquired by Cvent

ON24 acquisition positions Cvent to support marketing, sales, customer success, and event teams.

Olo Acquires Spendgo

Olo has completed its acquisition of Spendgo to expand its platform with a loyalty solution.

Adobe Partners with Runway

Partnership brings together Runway's video models with Adobe's creative tools.

Pipedrive Integrates with ChatGPT

Salespeople can now access Pipedrive data directly in ChatGPT.

Innovid Adds to Social Ads Manager

Innovid's Social Ads Manager enhancements simplify workflows, strengthen optimization, and consolidate cross-platform campaigns.

Teikametrics Announces Artificial Retail Intelligence

Teikametrics' Artificial Retail Intelligence boosts product listings, expands catalog assortment across marketplaces, and optimizes ad spend within one platform.

Uberall Launches Generative Engine Optimization (GEO) Studio

Uberall's GEO Studio helps multi-location companies get noticed and recommended by AI search engines.

Pega Launches Agentic Compliance Solution with Enhanced Pega CLM

Pegasystems' CLM and KYC solution transforms onboarding and due diligence with new genAI-powered automation.

Kustomer Expands Post-Purchase Support with Narvar App Integration

Kustomer customers can now resolve "Where is my order?" and "Where is my refund?" requests with real-time order, shipping, and returns data inside a single view.