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CRM News

Adobe Redefines Its Customer Experience Orchestration Vision at Adobe Summit

Adobe launched Adobe CX Enterprise and other agentic AI capabilities for content creation and orchestration.

UserTesting Launches Figma Plug-in

UserTesting brings real customer feedback into Figma with AI-powered embedded solution for design validation.

impact.com Expands YouTube Partnership

impact.com integration with YouTube helps companies discover creators, activate sponsorships, and measure performance.

Typeface Brings Agentic Marketing Orchestration to Google Cloud

Typeface now enables companies to power brand-governed, AI-driven personalization at scale within Google Cloud's marketing architecture.

NIQ Partners with Stirista

NIQ's relationship with Stirista aligns purchase-based intelligence with data-driven activation capabilities for advertising planning and activation.

Gupshup Launches Superagent

Gupshup Superagent is an autonomous AI agent for customer conversations across channels at scale.

SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI

Customers can deploy Joule Agents in SAP CX Solutions to build, launch, and optimize marketing  campaigns, while Gemini Enterprise acts as a central hub for agents to take action across SAP and Google Cloud  platforms.

Precisely Launches EngageOne RapidCX

Precisely EngageOne RapidCX combines unified visibility, real-time tracking, and AI for outbound communications.

Innovid Launches Hypermode for Social Campaigns Setup

Innovid Hypermode offers seamless creative-to-media integration and real-time validation across Meta, Pinterest, Reddit, Snapchat, and TikTok.

Yelp Launches the New Yelp Assistant in Spring Release

The new AI-powered Yelp Assistant works across every category on Yelp and helps consumers book, order, and schedule in one conversation.

TripleLift Launches TL Spark

TripleLift's TL Spark is an advertising intelligence layer that unifies supply curation, creative, audience data, and measurement.

Conductor Launches Enterprise AgentStack

Conductor's AgentStack contains AI-native apps, developer experiences, and AEO agents powered by Conductor's unified data engine for AI visibility.

AI Is Changing the CMO's Role

Forrester outlines in a new report how marketing leaders need to adapt to AI's dominance.

SurveyMonkey Launches Guided Programs

SurveyMonkey's new guided programs help teams bring together surveys and analyze them over time to run connected, always-on feedback initiatives.

NIQ Brandbank Partners with Prodx

NIQ Broadbank and Prodx collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences.

Ideally Launches Ideally Canvas

Ideally Canvas unites market research and the creative process.

Engine Partners with Adoreboard on Trust Audit

Engine's Trust Audit helps organizations understand, fix, and reimagine their customer experiences based on customer trust insights from Adoreboard.

Xactly and ServiceNow Launch Agent-to-Agent AI Integration

Dispute Management AI Agent is the first product of the partnership between Xactly and ServiceNow.

Wayvia Launches Shoppable Next Generation

Wayvia's Shoppable Next Generation supports AI discoverability and campaign optimization with new tools and Meta Conversions API integration.

Canva Expands Anthropic Collaboration

New collaboration brings Canva into Claude Design by Anthropic, turning AI-generated ideas into fully editable, on-brand designs.