-->
CRM Covers
Free
for qualified subscribers
Subscribe Now Current Issue Past Issues
CRM Case Studies

BT Group Aims to Continue Customer Service Success

The British telecom provider is expanding its use of Aimee, a Sprinklr-powered virtual assistant.

TULA Skincare Boosts Conversions by 300 Percent with UserTesting

The skincare brand tested its ShadeFinder tool with consumers before launching

Sun State Hauls in Increased Sales Productivity with SugarCRM

Sugar Sell and sales-i help the truck dealership sell smarter and faster.

CaduceusHealth Gains Insight into Employee Activity

Customer outcomes improve with remote employee tracking from Insightful.

CRM Columns

AI Can Save Bad CX, but Not How You Expect

Use AI agents to stress-test your system.

Flexible Scheduling Reimagines Workforce Management

Here's an important tool for combating agent dissatisfaction and attrition

Don’t Let Tariffs Sabotage Customer Service

As companies face difficult decision about fluctuating costs, it will be crucial to be transparent with customers.

Should Machines Be Quality-Scoring Machines?

If AI is charged with evaluating AI, the process needs to look different.

Reports & Research

Cutting Through the Noise: The Truth About Enterprise AI and Language in 2025

Language I/O

The New Economics of Enterprise Customer Support

LanguageIO

The essential guide to go-to-marketing planning

Anaplan

Navigating change: Keys to a more resilient sales compensation strategy - Keep your sellers motivated amid constant disruption

Anaplan

Creating 360-Degree CX Awareness with Purpose-Built AI

NICE

CX AI Maturity Assessment and Guidebook

NICE

Optimizing Outbound Communications: Strategies and Technologies For Effective Customer Engagement

The AI Agent Handbook

NICE

AI-powered Customer Experience Transformation: Preparing for the 2030 Contact Center

NICE