Partnering with Nvidia and Microsoft helps ServiceNow advance AI and compute power responsibly for customers

Kellie Romack, Chief Digital Information Officer of ServiceNow, discusses the company's strategic partnerships with Nvidia, Microsoft and Genesys, and the role those partnerships play in advancing AI and workflow technologies.

CRM in 2025: AI should be used to humanize, not "hyperize", CX

While the term hyper-personalization has become a staple talking point and a goal in the industry the last few years, the executives participating in the CRM Playaz "What is CRM in 2025" series feel AI should focus more on helping to humanize personalization rather than "hyperize" it.

CRM in 2025: It's Not About AI, Agents, or Even CRM; It's Still About Data

During the CRM Playaz "CRM in 2025" series of shows, the analyst conversation with Sheryl Kingstone, Liz Miller, Rebecca Wettemann, and Michael Fauscette addressed about what CRM in 2025 should and shouldn't be. And surprisingly, the group agreed on one thing: It isn't about AI.

What Is CRM in 2025? 13 Senior Executives from Leading Industry Vendors Share Their Definitions

Senior executives from leading industry vendors, including Adobe, Creatio, Microsoft, Oracle, Pegasystems, PROS, Salesforce, SAP, ServiceNow, SugarCRM, UserTesting, Verint, Zoho and Zoom, give their takes on what CRM and CX are and how their roles are evolving in the enterprise.

CRM in 2025: Less About Big Databases and Monolithic Apps, More About Creating Point-in-Time Experiences

John Bruno, vice president of strategy at PROS, shares why he feels that in 2025 CRM will be less about big databases, monolithic apps, and long end-to-end processes, and more about creating point-in-time experiences that elevate CX.

CRM in 2025: Data Is Key to Bringing Predictive, Generative, and Agentic AI Together

While everyone is fixated on prescriptive, generative, and agentic flavors of artificial intelligence, the executive CRM vendor panel brought together for the CRM Playaz "What is CRM in 2025" series say data should really be at the heart and forefront of any AI discussion, regardless of the type of AI being discussed. Defining successful outcomes and which data is needed to design those outcomes should be the primary concern.

CRM in 2025: Will the Promise of Agentic AI Be Enough to Overcome Organizational Inertia?

As part of the CRM Playaz conversation series on what 2025 has in store for CRM and CX, executives from Adobe, Oracle, Salesforce, SAP, and ServiceNow discuss whether the promise of generative AI in the year ahead is powerful enough to overcome the organizational inertia that slows down adoption and limits the impact of disruptive tech in the enterprise.