As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
Rick Sunzeri //
05 Mar 2024
The unexpected is now more expected than ever, and retailers should provide adequate training, establish clear policies, and make it easy for employees to collaborate across teams to prepare them for aggressive shoppers.
Gary Stonell //
27 Feb 2024
The key to e-commerce thriving this next year and beyond lies in adopting new strategies and technologies to meet consumers where they are. Interactivity is imperative.
Randy Bapst //
05 Feb 2024
Here are some B2B marketing campaigns that made waves last year. Let their innovative approaches inspire your next marketing strategy.
Mike Szczesny //
03 Jan 2024