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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

The Best CRM Software and Solutions: The 2022 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2022: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

CXM with a Sprinkling of Simplicity: The 2022 CRM Conversation Starters

Its cloud-based unified CXM platform has more than 30 unique products, covering social media marketing and advertising, content management, collaboration, customer care, and analytics.

ViewPoints

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?

Immersive Employee Experiences Offer Organizations a Talent Advantage

Enhancing candidate and employee experiences can have benefits that go beyond making an organization more enticing.

5 Practical E-commerce Tips for a Great Product Experience

It does not matter if you are revising your strategy or just starting out—there is always room for improvement in the product experience. Here's how to present your products better online and ultimately attract more customers.

3 Ways B2B Marketers Can Stay Top of Mind

Sticky messaging and memorable content can help buyers think of you when they're ready to purchase.

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The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

How Should Metaverse Pioneers Organize Their Efforts?

Don't be late to the party or, worse, end up missing the opportunity altogether.

Prepare for the Age of the Metaverse Economy

A rundown of use cases and the steps to get you started.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Buyer's Guide Partners