Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

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Meet Customers with Messaging

Customers are using messaging apps, so companies need to adopt them too

Sam Del Rowe // 30 Nov 2018

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

Mary Shacklett // 01 Nov 2018

Colleges Can't Cling to Old CRM Technology

Higher education today needs CRM systems that can integrate and adapt

Phillip Britt // 01 Oct 2018

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

the Editors of CRM magazine // 27 Aug 2018
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The Holiday Shopping Season Is Critical. Retailers Should Make It Less Critical

A smart, omnichannel, subscription-based approach that emphasizes customer relationships over transactional tactics, and converts customers' goodwill into recurring revenue, can keep the holiday cheer going year-round. Plus: five retailers show how.

Tien Tzuo // 05 Dec 2018

Redefining the ‘Sales Conversation’: How to Get Sales Leads From Offhand Remarks

Sometimes the casual chit-chat that comes up in a business setting can be the cue for a deeper—and more fruitful—sales conversation.

Gregg Schwartz // 07 Nov 2018

4 Ways Video Can Strengthen Your Bond with Customers

Here's how to harness the benefits of video content to advocate for your customers and aid them in their success.

Sean Gordon // 02 Nov 2018

Why CRM Implementations Fail, and 8 Steps to Ensure Yours Doesn’t

A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.

Payal Vyas // 18 Oct 2018
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CRM’s Unexpected Science

When synergy makes a difference

Danny Estrada // 29 Nov 2018

How Do You Listen to Your Customers?

You need a listening architecture to get the most from customer insights

Patrick Gibbons // 01 Nov 2018

With B2B Marketing, It’s Back to the Basics

Time to kill your martech stack—or at least simplify your approach

R "Ray" Wang // 01 Nov 2018

To Engage Customers, Your UI Design Needs These 6 Qualities

It's about giving customers what they want in the most frictionless way possible without breaking the bank

Paul Greenberg // 01 Nov 2018
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