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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

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The Keys to Bringing Buyers Out From the Shadows

Best practices for finding, connecting with, and engaging uncommitted shoppers.

Linda Pophal // 26 Jun 2025

Tips for Driving Customers to Self-Serve

Make self-service options readily available, easy to use, and valuable.

Phillip Britt // 26 Jun 2025

Social Re-Emerges as a Customer Service Channel

AI is making social support more of a viable option this time around.

Phillip Britt // 30 May 2025

Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

Linda Pophal // 28 Apr 2025
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ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big

Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.

Swetha Chinta // 25 Jun 2025

Embedded CDPs Emerge in Marketing

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

Jonathan Moran // 13 Jun 2025

The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

Sid Banerjee // 28 May 2025

The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement

Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.

Matthew McVaney // 14 May 2025
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Social CRM Is Back, But Not for Me…Yet?

I can see the appeal of reaching out to a company through a hashtag or @ message, especially with customer service issues.

Leonard Klie // 20 Jun 2025

Data Headlines Our 2024 Awards

None of the solutions we celebrate can work without data that is current, relevant, and accurate.

Leonard Klie // 06 Sep 2024

How the GenAI-Metaverse Relationship Impacts CRM

The two technologies together lead to better sales, marketing, and customer service experiences.

Barton Goldenberg // 10 Jun 2024

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024
Case Studies
Reports & Research
Buyer's Guide Partners