Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Bryan Gold—An Influencer Leader: The CRM Influential Leader Awards

He's showing the way in influencer marketing

ViewPoints

The Single Most Effective Sales Strategy: Word of Mouth

Getting referrals is the best way to close more deals, generate more value, and retain customers for longer. But don't take our word for it. Here's the data and science to back it up.

Rise of the Micro-Influencer: Turning Brand Users into Brand Advocates

For small and midsize businesses, micro-influencers are a cost-effective way to boost awareness, engagement, and sales.

Take Your Company’s Customer Experience Efforts to the Community

Branded communities can capitalize on this emerging picture: Potential customers would much rather hear from their peers than they would from you.

3 Reasons E-commerce Is Shifting Toward Direct-to-Consumer Brands (And Why You Should Care)

Direct-to-consumer brands are starting to dominate their industries, and here's what that means for e-commerce as a whole.

Columns

CRM Is Making a Difference

In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more

5 Reason Why Branded Communities Are Your Best Lead-Nurturing Platform

You can invite who you want, and you control the information these communities yield

3 Ways to Put the Human Element into Customer Experience

Recognizing and celebrating our collective humanity is more than a lofty goal—it's good business.

Your Customer Data Is Limitless, and So Is Its Value

Your company can either navigate the digital deluge, or be swamped by it.

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • iEnterprises
  • TeamSupport LLC
  • X2CRM