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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

Is Social Customer Care Ready for a Comeback?

Customer service over social channels failed once, and it still needs work in version 2.0.

Emotion Detection in Marketing Is About to Go Mainstream

Technology to detect and analyze emotional states has advanced significantly in the past year alone.

Using ROAS to Maximize Your Limited Ad Dollars

Tools exist to provide insights into which channels and sites lead to conversions, but they require work.

How Reliable Is Your Contact Center's AI Guidance?

Determining whether companies can trust the next-best-step suggestions AI makes for agents.

ViewPoints

3 Steps for Building Loyalty with Social Media Marketing

It's not the size of your follower base but how engaged your followers are. Here's how to development healthy social media engagement with your customers.

3 Great Ways to Amplify Your Content

Here's how to turn the volume of your marketing content up to 11 and ensure that it's being noticed by the right people in the right channel.

3 Ways to Make Praising Employees a Cultural Must-Do

Employees who feel appreciated and valued are more likely to get on board with new ideas, collaborate with peers, and do their best. Here's how to encourage regular acknowledgment within your team.

How Extended Reality Can Reinvent the Trade Show Experience

By deploying virtual reality (VR) and augmented reality (AR) booth displays, presenters can drive traffic, receive better feedback and word-of-mouth endorsements, and offer prospects a deeper understanding of their product.

Columns

What the Metaverse Can Learn from CRM and the Dotcom Bust

The metaverse has enormous potential, but successful applications won't simply happen.

How Should Metaverse Pioneers Organize Their Efforts?

Don't be late to the party or, worse, end up missing the opportunity altogether.

The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

Challenging Times Lie Ahead; Bold Action Is Required

The opportunities for the CRM industry couldn't be better. Nor could the outlook, as we uncovered in our fourth annual 'CRM Top 100' issue.

Buyer's Guide Partners