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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

The Top Sales Trends: COVID-19 Drives Changes to Sales Solution Road Maps

The new normal demands sales solutions with robust collaboration, price monitoring, sales performance, digitization, and automation features

The 2020 CRM Top 100 Companies in Customer Service, Marketing, and Sales

CRM presents its second annual list of the 100 leading vendors in customer relationship management

Identity Resolution Moves into the Contact Center

The popular marketing technology is aiding in routing, fraud detection, and issue resolution

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

ViewPoints

7 Steps for Selling with Empathy

Consultative selling—bringing empathy and humanity into sales—is a more meaningful and effective way to connect with customers in times of crisis—and in calmer times, too.

How to Become a Successful Digital-First Seller

COVID-19 is changing sales forever—and the new mantra is digital-first

Retailers Can Reach Their Customers With These 6 Ideas

Despite the ongoing challenges of 2020, retailers can strengthen their customer relationships with one or more of these six winning strategies.

Optimizing Mobile Growth in a Post-COVID-19 Era

Those brands that can build mobile experiences for changing needs, and surprise and delight customers in the process, will safeguard their future.

Columns

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement

How Can We Listen to Customers When No One Is Talking?

Response rates are down, but don't throw in the towel!

When Designing Customer Engagement Programs, Remember: Style Matters

Interfaces should be simple and intuitive, but also visually appealing

Is Your Business Tapping into All Available Data Sources?

Acquisition, automation, and augmentation can help overcome data management challenges

Buyer's Guide Partners