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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

The Best CRM Software, Solutions, and Innovators: The 2026 CRM Industry Awards

Our 25th annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2026 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2026: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Customer Journey Orchestration Solution: The 2026 CRM Industry Leader Awards

ViewPoints

Influencer Marketing Isn’t Broken. Measurement Is

Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.

The Platform That Built You Can Also Break You

Women founders and entrepreneurs can maintain brand resilience amid an increasingly fragmented internet.

68 Million Customers Told You What's Wrong. Your CRM Never Saw It.

Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer intelligence team is using it.

Moving CRM Beyond Data to Emotional Intelligence

Misreading situations is due not to lack of data but usable understanding.

Columns

Boosting CX Worker Productivity in the AI Age

Agentic AI combined with customer-facing human agents will transform service.

AI Alone Can’t Do It All

Humans still need to be in the loop. Plus: We fondly remember a visionary colleague.

Social CRM Is Back, But Not for Me…Yet?

I can see the appeal of reaching out to a company through a hashtag or @ message, especially with customer service issues.

Data Headlines Our 2024 Awards

None of the solutions we celebrate can work without data that is current, relevant, and accurate.

Buyer's Guide Partners