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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

The Top Marketing Trends: Data Dominates Marketing Innovations

New technologies will continue increasing what companies can do with the data they have

The Top Sales Trends: AI Gives Sales Teams a Boost

Enablement and engagement technologies are taking the tedium out of sales processes

The CRM Top 100 Companies in Customer Service, Marketing, and Sales

Conversational Marketing: Ads with Instant Results

Chat-infused advertising is digital marketing without the wait

ViewPoints

Why Marketing in the Digital Age Needs To Be a Two-Way Dialogue

Organizations should take a human-centric, technology-enabled approach to marketing by helping customers shape their own online experiences and understand what their data is worth.

Want to Go Beyond Customer Satisfaction? Here are 4 Principles You Need to Know

To boost customer loyalty and advocacy, you need a customer feedback program that gives you the insight and depth to improve.

Turn Customer Service Calls into Enterprise Knowledge Graphs

Knowledge graphs make speech recognition and text analytics immediately accessible, enabling real-time customer interactions that can maximize business objectives and revenues.

3 Ways B2B Businesses Can Turn Inbound Leads into Customers

Usually, it's the business that is knocking on prospects' doors. When a B2B organization is lucky enough to have prospects come knocking, it should roll out the red carpet.

Columns

Data Is Useless (at Least on Its Own)

Marketers should view data as just one ingredient in a successful recipe

Customer Engagement Has a New Destination: the Digital Hotel

Branded social communities can be re-imagined as rooms hosting private meetings, public seminars, and places to socialize

The GDPR Needs to Have Its Teeth Sharpened

To not follow through on the enforcement side does everyone a disservice

Storytelling in Business: Art, Science, Necessity

You have to make customers connect with you in a personal way

Buyer's Guide Partners