Every day, millions of users leave detailed, unsolicited feedback in app store reviews. Almost no CRM or customer intelligence team is using it.
Christian Wiklund //
31 Mar 2026
Misreading situations is due not to lack of data but usable understanding.
Stu Sjouwerman //
17 Feb 2026
When a brand has established trust in its market, potential buyers have already developed a level of familiarity with them, before a buying motion even begins.
John Steinert //
20 Nov 2025
B2B selling is complex, requiring companies to connect with multiple parties provided by targeted sales leads, and to clearly showcase their value.
Stephanie Burke //
18 Nov 2025