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Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

CRM in Telecommunications: Vertical Markets Spotlight

CRM integration challenges loom for telcos in a turbulent industry.

ViewPoints

Unlocking the Power of Intent Data

Intent data not only revolutionizes sales and marketing strategies by providing critical, timely insights into specific customer interests and behaviors, but its spikes can also depict major company decision-making in real time.

Building Expertise to Grow B2B Engagement: It's Not Just for Google Anymore

B2B marketers looking to build brand clout have more options than Google. Get your organic strategy in line with the 2024 search landscape.

Meeting the Audience Where They Are: Advertiser Strategies for a Multiplatform World

It's no longer just about the quantity of ad placements; the focus is increasingly shifting toward the quality and relevance of these placements.

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Columns

CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Expanding the Tech Stack Is a Business and Personal Imperative

Here are three technology innovations that you really need to adopt as soon as possible.

Integrating CRM, AI, and the Metaverse

Futuristic-sounding customer experiences are now becoming reality.

Tips for Dodging AI Disasters

It'll take time to work through the learning curve.

Buyer's Guide Partners