Social CRM

Social CRM, or social relationship management enhances the customer relationship and lead interactions through the use of social networking on sites such as LinkedIn, Twitter, or Facebook.

Features

'This Chat, Email, Text, or Social Media Post May Be Recorded for Training Purposes'

Customers are using more channels than ever to resolve customer service issues. Companies need to harness information across all of these interactions

Disappearing Content Is Marketing Magic

Platforms like Instagram Stories and Snapchat allow marketers to reach new audiences

Tapping Into Social's Sphere of Influence

Digital influencers are the new stars of the internet, and the endurance of social media suggests they'll continue to be valuable. Here's what marketers need to know.

Digital Transformation Needs to Happen Now

The clock is ticking for companies that have been unwilling to embrace change

ViewPoints

Take Your Company’s Customer Experience Efforts to the Community

Branded communities can capitalize on this emerging picture: Potential customers would much rather hear from their peers than they would from you.

3 Reasons E-commerce Is Shifting Toward Direct-to-Consumer Brands (And Why You Should Care)

Direct-to-consumer brands are starting to dominate their industries, and here's what that means for e-commerce as a whole.

Modern CRM Needs a New Partner: Master Data Management

While the advent of cloud-based marketing tools in the past several years has accelerated CRM, it has also served as the catalyst for the rapid proliferation of disparate data sources.

5 (More) CRM Myths—Busted

As the industry continues to change (quickly), we need to debunk some new myths—ones that can often be traced to outdated ideas about CRM.

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3 Ways to Put the Human Element into Customer Experience

Recognizing and celebrating our collective humanity is more than a lofty goal—it's good business.

Your Customer Data Is Limitless, and So Is Its Value

Your company can either navigate the digital deluge, or be swamped by it.

Some Big Numbers for Small Businesses to Embrace in 2018

Keep these eye-popping stats in mind when charting your course for the coming year.

The Influence of So-Called Influencers Can’t Be Denied

Considering that word of mouth is still the best way to gain new business, influencer marketing makes a lot of sense—and cents

Buyer's Guide Partners
  • bpm’online
  • Convergys
  • eGain Corporation
  • iEnterprises
  • TeamSupport LLC
  • X2CRM