Brands need to interact with diverse customers across many platforms and make those interactions more personable and efficient, not to mention superior to those of their competitors—and conversational messaging is the latest frontier to maximize that engagement.
The pandemic showed that entertainment brands can't always count on in-person engagement. Here's how to foster an emotional connection that will last.
Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.
While it's easy to be overwhelmed by all the change, it is also an opportunity to go back to the basics and refocus efforts as we look to and plan for a new and forever-changed 2021.