SugarCRM Acquires Salesfusion
With the acquisition of Salesfusion, SugarCRM adds marketing automation capabilities to its CRM platform.
Punchh Launches Deep Sentiment Analysis
Punchh Deep Sentiment Analysis enables real-time response to customer reviews.
Buxton to Introduce Mobile Insights Platform
Buxton's Mobile Insights platform provides users with customer, competitor, shopping center, and location insights in seconds.
Vivial Adds Text Messaging
Vivial Text Messaging builds an online mobile and social marketing solution for small businesses.
Adobe Integrates with Software AG
Adobe melds Experience Platform and Marketo Engage with Software AG's technology to help companies stitch customer data from across systems.
Brightcove Live Now Offers Enhanced Broadcast Features for Streaming Video
Brightcove Live now comes with simplified workflows and enables greater reach to users globally.
NICE to Acquire Brand Embassy
NICE is embedding Brand Embassy's technology into its CXone cloud contact center suite to add digital conversation capabilities. (Featured on SmartCustomerService.com.)
Accent Launches Sales Performance Management Platform
Accent's sales performance management platform helps managers track and measure rep and team effectiveness and aggregates opportunity analytics for pipeline health.
CloudShare Launches Sales Enablement
CloudShare Sales Enablement helps users manage cloud-based demos and proofs-of-concept.
LiveChat Launches HelpDesk Online Ticketing System
LiveChat HelpDesk helps companies organize and manage email communication with customers. (Featured on SmartCustomerService.com.)
Sparkcentral Launches Virtual Agent Framework
Sparkcentral's Virtual Agent Framework lets businesses blend live and virtual contact center agents. (Featured on SmartCustomerService.com.)
Adobe Streamlines Mobile App Personalization for Marketers in Adobe Target
Adobe Target features advanced personalization capabilities for mobile app developers and marketers.
Veeva Adds AI to CRM and Commercial Cloud
Veeva is adding artificial intelligence across most of its product portfolio.
TapClicks Acquires StatX
TapClicks will integrate StatX's mobile data visualization and collaboration capabilities into its omnichannel marketing operations and intelligence platform.
Appian Partners with Twilio
Appian Intelligent Contact Center now incorporates the Twilio Cloud Communications Platform. (Featured on SmartCustomerService.com.)
aqfer Launches Marketing Data Lake
aqfer's Marketing Data Lake enables systems integrators to customize platforms
Acqueon Partners with Vonage
Acqueon integrates omnichannel campaign orchestration with Nexmo, the Vonage API platform, to enable proactive experiences and personalized customer journeys.
Global Relay Launches Text for Global Relay Message
Text for Global Relay Message allows financial professionals to securely communicate with clients via text messages.
Measured Launches Cross-Channel Incrementality Measurement for Marketers
Measured has exited stealth mode and launched a cross-channel media measurement platform for media buying decisions.
Satisfaction with Government Contact Centers Hits 6-Year Low
Satisfaction dropped 7 percent from last year, with automation to blame, the latest CFI Group Government Contact Center Satisfaction Index found.