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CRM Across the Wire

Pega Advances Responsible AI for Customer Engagement

Pega's new responsible AI features bring enhanced transparency and governance to AI-powered marketing, while a new partnership with Gryphon unites responsible AI with compliance assurance.

Square Deepens Partnership with OpenTable

New partnership connects guest preferences with real spending data for restaurants.

Sitecore Achieves ISO/IEC 42001:2023 Certification for Its AI Management System

Certification recognizes Sitecore's framework for managing AI risks, responsibilities, and governance.

Liferay Launches Liferay Data Platform

Liferay Data Platform offers a new account intelligence layer that gives B2B organizations a unified view of account activity.

Pipedrive MCP Connector Is Now Available in Claude's Official Marketplace

Pipedrive's Model Context Protocol (MCP) Connector is now part of Claude's connector marketplace, making it easier for sales teams to connect Pipedrive with Claude.

Salesforce Expands Headless 360 Across Its Portfolio

Headless 360 is expanding across the Salesforce platform, transforming every Salesforce cloud into reusable enterprise capabilities that authorized AI agents can discover and use.

WunderKIND Ads Integrates with Amazon Publisher Services

With WunderKIND Ads' APS integration, publishers unlock new demand while advertisers gain access to WunderKIND's ad formats.

boost.ai Named an OpenAI Select Partner

Conversational AI provider boost.ai has joined OpenAI Partner Network as a Select Partner. (Featured on SpeechTechMag.com.)

Upland Partners with Carahsoft

Carahsoft will resell Upland's customer support technology to government agencies.

AudioCodes, AnywhereNow Certified by Microsoft

AudioCodes' Voca CIC and AnywhereNow's Tendfor voice products certified for Microsoft Teams.(Featured on SpeechTechMag.com.)

Uniphore Launches Marketing AI

With Uniphore Marketing AI, digital twins and custom small language models help marketers know every customer better, simulate outcomes before spending, and predict what's next.

PolyAI Integrates with Epic EHR

PolyAI's dialog agents handle scheduling, prescription refill requests, and routine inquiries across more than 75 languages.

Omnisend MCP Now Works with Anthropic's Claude

Omnisend now lets marketers ask questions of Claude and get answers back in the same app.

OptifiNow Integrates with Meera AI

Integration uses real-time CRM data from OptifiNow to trigger AI-powered SMS and voice outreach, qualify prospects, and connect sales-ready leads with live agents through Meera.

InMobi Advertising Launches a Conversational AI Agent

InMobi's new conversational AI agent helps Buyer Hub users build and optimize campaigns with natural language.

Regal Integrates with Five9

The integration makes Regal's autonomous AI voice agents available to Five9 customers. (Featured on SmartCustomerService.com.)

Adobe Releases Workfront AI Collaborators

Adobe Workfront AI Collaborators are marketing assistants for creating product landing pages and related content.

DoubleVerify Expands Measurement Coverage on TikTok Pangle

Advertisers can access DV's brand suitability and viewability measurement across TikTok Pangle's mobile app inventory.

QSIC Introduces Playbook for In-Store Campaign Planning

QSIC's Playbook is an in-store planning tool that forecasts the optimal strategy and outcomes based on real sales data down to the store level.

ChurnZero Launches Retrospective

ChurnZero Retrospective is an AI agent that automatically analyzes accounts when they churn.