U.S. Marketing Agencies Use AI to Cut Costs at the Expense of Creativity

New research from Forrester calls on marketing leaders to shift their focus from AI-driven cost savings to preserving creativity and differentiation.

Klaviyo Launches Social Marketing

Klaviyo Social Marketing turns social engagement into customer growth.

Zywave Launches Zywave Apex

Zywave Apex is a growth-focused AI platform for insurance distribution.

Zappi Launches Amplify AI

Zappi Amplify AI brings predictive ad testing to high-volume digital campaigns.

Telgorithm Launches RCS Business Messaging Suite

Telgorithm offers session-based conversational RCS billing, backed by AI-enabled fallback and Smart Queueing.

AnywhereNow Makes Tendfor Available in the Microsoft Marketplace

Microsoft customers worldwide can now discover and deploy Tendfor Contact Centre and Reception Solution for Microsoft Teams through Microsoft Marketplace.

Consumers Are Rejecting AI Creative

93 percent of consumers say it matters that brand communications feel like they came from a real person.

Square Introduces ChatGPT and Claude Integrations

Square's ChatGPT and Claude integrations help sellers reach customers through AI-powered discovery.

Alvaria Integrates with Zoom Contact Center

Alvaria launches an integrated outbound compliance solution for Zoom Contact Center. (Featured on SmartCustomerService.com.)

Attentive Launches Brand Voice 2.0

Attentive Brand Voice 2.0 helps marketers shape how AI-generated content is created.

Consumers Say GenAI Has Made Content Quality Worse

Gartner survey finds that 49 percent of U.S. consumers say generative artificial intelligence has hurt content quality.

Klaviyo Introduces Composer and Upgrades Customer Agent

Built into the same CRM platform, Klaviyo's Composer and Customer Agent share intelligence across marketing and service, getting smarter with every interaction. 

Pipedrive Launches Native MCP Server

Pipedrive's native MCP server brings CRM workflows directly into AI assistants.

Qlik Adds Data Engineering Capabilities

Qlik's new capabilities bring purpose-built data agents, declarative pipelines, and governed data products into production.

Contentsquare Partners with Snowflake

Contentsquare launches its first Snowflake-native app to bring experience data directly into Snowflake.

Awin Expands Discovery Intelligence

Awin's platform enhancements include AI Visibility and Smart Search.

Genesys Acquires Pinkfish

Pinkfish acquisition expands Genesys Cloud AI with advanced agentic workflow automation and enterprise execution capabilities.

Reputation Launches GEO Readiness Audit

Reputation's GEO Readiness Audit helps multi-location brands understand and improve how they are represented in AI-generated search results.

AnywhereNow Dialogue Cloud Neo Now Available in Microsoft Marketplace

AnywhereNow embeds its Dialogue Cloud Neo contact center platform further into the Microsoft ecosystem. (Featured on SmartCustomerService.com.)

Salesforce Launches Agentforce Help Agent

Salesforce's Agentforce Help Agent is an autonomous service agent to resolve customer issues from start to finish. (Featured on SmartCustomerService.com.)