CRM Featured Articles

Pegasystems Launches Pega Digital Experience API

The Pega Digital Experience API aims to enable organizations to deliver superior digital experiences on any web or mobile channel

DigitalGenius Introduces Conversational Process Automation

The new functionality enables complete resolution of customer support cases. (Featured on

VIDEO: Why Are Some Businesses Managing Digital Transformation Better Than Others?

ISM, Inc. President Barton Goldenberg discusses how and why some businesses have met the challenges of digital transformation better than others in this clip from CRM evolution 2018.

Sonobi and LiveRamp Announce Partnership

The partnership enables LiveRamp IdentityLink customers to build media packages using people-based audiences across Sonobi JetStream.

VIDEO: How to Better Serve Your Fan Base by Emphasizing Merchandising and Digital Content

WINNERS Director & Founder Fiona Green discusses merchandising and digital content strategies to extend the fan base experience beyond the arena in this clip from CRM evolution 2018.

PipelineDeals Introduces Microsoft Excel Add-in

PipelineDeals' CRM for SMBs includes a Microsoft Excel integration.

VIDEO: How Clearly Do You Know Your Customer?

ISM, Inc. President Barton Goldenberg explains the importance of having a clear understanding of who your customer is to effective CRM in this clip from CRM evolution 2018.

Clari and Marketo Announce Partnership

The alliance aims to unite sales and marketing departments.

Liferay Revamps Its Digital Experience Platform and Announces Two New Offerings

The platform's latest version personalizes customer experiences, while Liferay Commerce and Analytics Cloud streamlines B2B purchasing and helps users understand customer activity.

VIDEO: How Can Businesses Adapt to Meet Future Customer Service Challenges?

Prophet Principal Analyst Brian Solis discusses emerging customer service challenges in this clip from his keynote at CRM evolution 2018.

Digital Customer Experience Continues to Gain in Priority

Nelson Hall's Digital Customer Experience study reveals an increased emphasis on top-down CX transformation. (Featured on

VIDEO: How to Redesign the Fan Journey

SEAT CEO & Founder Christine Soffel discusses how professional sports organizations can use data to personalize the fan experience in this clip from CRM evolution 2018.

Conversable Adds Capabilities to Simplify Bot Deployment Across Channels

The new capabilities include expanded voice features, Bot Kits, an Outbound Center, and a Deployment Center. (Featured on

VIDEO: What's Your Roadmap for Multi-Year Customer Strategy Growth?

ISM Inc. president Barton Goldenberg explains why it's important to take the long view when developing a customer engagement strategy in this clip from CRM evolution 2018.

SYNNEX to Acquire Convergys

The deal, valued at $2.8 billion, will see Convergys merged with SYNNEX's Concentrix subsidiary.

Valassis Digital’s New Chatbot Offers Car-Buying Support

Valassis Digital is aiming to expand what chatbots are capable of by having its bot provide in-depth support throughout the car buying process. (Featured on

Evergage Launches SmartSurveys

The voice-of-the-customer survey tool enables companies to target their questions and use responses to improve experiences in real time.

VIDEO: How to Contend with the New Normal in Customer Behavior and Relationships

Prophet Principal Analyst Brian Solis discusses the mobile-centric "new normal" and what it means in customer strategy in this clip from his CRM evolution 2018 opening keynote.

SessionM Announces Unified Salesforce Integration

The integration with three different Salesforce cloud components is available via Salesforce AppExchange.

TeamSupport Launches IBM Watson-Powered Sentiment Analysis

The technology aims to provide TeamSupport users with deeper insights into how their customers feel about their experiences. (Featured on