CRM Featured Articles

Oracle Updates CX and Marketing Cloud, Unveils Service Logistics Cloud

The vendor's announcements include updates for Oracle CX Cloud and Oracle Marketing Cloud, as well as the introduction of Oracle Service Logistics Cloud and a Slack integration.

Salesforce Announces Einstein for Service and Quip for Service

The new solutions aim to empower agents to focus more on the human aspect of service. (Featured on SmartCustomerService.com)

Social Media Helps Businesses Increase Web Traffic, Clutch Research Finds

Companies need to adopt a cohesive strategy that links their social media and web presences, research suggests.

UserTesting Launches Product Insight

The new application aims to empower product development teams to build better products by incorporating rapid customer feedback into each phase of the development process.

AdRoll Announces Video Ads

The AI-powered video ads leverage machine learning to determine the optimal bid price for each impression as well as analyze user behavior to serve the right ad to the right user at the right price.

8x8 Announces Integration with Google Cloud Contact Center AI

The integration enables 8x8 to deliver a virtual agent that improves the contact center experience for customers and agents alike. (Featured on SmartCustomerService.com.)

Clari Announces Connected Revenue Operations Platform

The new platform aims to drive full funnel accountability across sales, marketing, and customer success.

Talkdesk Announces Winter 19 Release

The new release is designed to allow contact centers to provide personalized and contextualized experiences in every conversation, regardless of channel or device. (Featured on SmartCustomerService.com.)

Optimizely Launches Easy Event Tracking

Easy Event Tracking allows businesses to feed third-party data into the Optimizely platform, enabling them to experiment with user journey elements and track their results.

Trustpilot Releases Transparent Flagging Feature

The feature aims to provide customers with greater visibility into how often companies flag reviews, and what happens to them once they've been investigated.

Amobee Announces Nielsen Data Integration

Nielsen's television viewing and online media consumption data will be integrated into Amobee's digital advertising platform.

Optimizely Announces Slack Integration

The integration aims to make experimentation more accessible and collaborative for product and marketing teams.

LiveRamp Announces IdentityLink for Connected TV

The company's identity resolution platform is being extended to connected TV for more targeted advertising.

Aprimo and Episerver Announce Partnership

The alliance brings together Aprimo's DAM and MRM platform with Episerver's Digital Experience Cloud.

8x8 Announces New X Series Capabilities

The enhancements include a beefed-up integration framework, improved speech analytics, and real-time dashboards for contact centers. (Featured on SmartCustomerService.com.)

Zuant Releases Vault to Help with Data Compliance Rules

Zuant Vault provides precise control and management of customer contact data.

Freshworks Introduces Proximity Messaging Tools

The suite of new Freshchat features aims to help businesses build better relationships with prospects and customers.

Salesforce.com Announces New Datorama Connectors

The new connectors aim to help marketers better understand campaign performance.

Language I/O Launches Zendesk Integration

The integration enables organizations using Zendesk Support to talk to customers in more than 150 languages. (Featured on SmartCustomerService.com.)

Salesforce.com Announces Mobile Publisher for Community Cloud

Mobile Publisher allows organizations to transform Lightning Communities into mobile apps.