CRM Featured Articles

Google Updates Google Analytics with More Privacy Controls

As cookies get phased out, Google is reworking its measurement and analytics products to help users manage consent.

ServiceNow Adds Capabilities to Help in Fighting Pandemic

ServiceNow unveils vaccine administration, field service, and healthcare-specific solutions at its online Knowledge 2021 event.

Pega Offers Optimistic Outlook, New Opportunities for Customers at PegaINspire

Pega uses its second virtual conference to introduce Pega Platform and Pega Infinity 8.6.

Demandbase Acquires InsideView and DemandMatrix

Demandbase's purchase of InsideView and DemandMatrix spurs the launch of Demandbase Data Cloud and Sales Intelligence Cloud.

Adobe Adds to Experience Cloud at Adobe Summit

New product launches include customer journey analytics and optimizer, a customer data platform, Marketing System of Record, headless CMS, and more.

Top 10 Cheap Alternatives to Salesforce for SMBs in 2021

Not all businesses can afford, or even need, all of Salesforce's bells and whistles. Here are 10 cheaper alternatives.

Salesforce Reimagines Service Cloud

Service Cloud innovations enable companies to support agents working from home, in the field, or in a hybrid model in one system. (Featured on SmartCustomerService.com.)

Consent Management Market to Be Worth $765 Million by 2025

Research firm MarketsandMarkets eyes 19.3 percent CAGR for the consent management market through 2025.

Customer Data Platform Market to Be Worth $10.3 Billion by 2025

MarketsandMarkets expects 34 percent compounded annual growth for the customer data platforms market through 2025.

Microsoft Acquires Nuance in $19.7 Billion Deal

Microsoft will incorporate Nuance's technology in its cloud products for health care. (Featured on SpeechTechMag.com.)

Contentful Speakers Elevate the Importance of Digital Content

As the world has gone digital, speakers at Contentful's Blueprints virtual event touted the value of content while maintaining a human connection.

Software Advice Sees Clicks and Bricks Paving the Way in 2021

New research finds that a third of small businesses are moving a physical store online.

Nucleus Highlights Increased Automation as CRM's Biggest Change

Nucleus Research's 2021 CRM Value Matrix highlights increased flexibility and customer-centric ideals.

Talkdesk Launches AI Trainer for Contact Centers

Talkdesk AI Trainer lets contact center agents and supervisors observe, validate. and improve artificial intelligence models. (Featured on SmartCustomerService.com.)

Today's Most Confident Sales Teams Have Embraced Digital Transformation, Capgemini Finds

There's a common misconception among B2B organizations that digitizing means automating away salespeople, but that is just not the case, according to a new report.

Coveo Event Speakers Urge Companies to Be Relevant

Relevance relies on a combination of artificial intelligence and machine learning to deal with the flood of data, Ray Wang told attendees.

Loop & Tie Launches Salesforce App

New app combines Loop & Tie's choice-based gifting with the extensibility of Salesforce.

Illegal Telemarketers Beware: FCC Issues $225 Million in Fines to Two Companies

The FCC last week issued the largest fines in agency history to two firms that allegedly placed more than 1 billion scam calls to consumers in less than five months.

Salesforce Adds ABM Capabilities

Salesforce is launching Einstein Key Account Identification and Accounts as Campaign Members as part of its Digital 360 platform.

Marketing Creativity Needs an AI Assist, Forrester Says

Forrester analyst Jay Pattisall urges companies to adopt intelligent creativity that blends human and artificial intelligence to solve marketing challenges.