Marketing automation systems, with their limited data and reach, are but a cog in the complex CDP machine that can collect, process, and leverage information through various tools and applications.
A CRM system is only valuable if your team actually uses it. Here's what to look for.
The right CRM solution can save you time and money, but it can also get in the way and end up being a hindrance to your ability to successfully manage people.
By funneling all customer information into a rich database, companies can simplify interactions—both for the people they serve and the ones they employ.