Determining whether companies can trust the next-best-step suggestions AI makes for agents.
Erik J. Martin //
04 Oct 2022
Effective sales predictions require the right data mixed with human intuition.
Phillip Britt //
04 Oct 2022
the Editors //
01 Sep 2022
the Editors //
01 Sep 2022
The new customer experience officers will come from within the organization, operators who understand how a company's technology, data, and design choices will lead to a better understanding of customers.
Bill Staikos //
02 Feb 2023
Most CDPs are great at providing insights into segments and near-real-time granular segments. Operationalizing those segments to drive business results is a different matter.
Jai Prabhakaran //
17 Jan 2023
By deploying virtual reality (VR) and augmented reality (AR) booth displays, presenters can drive traffic, receive better feedback and word-of-mouth endorsements, and offer prospects a deeper understanding of their product.
Rusty Bishop //
16 Dec 2022
Consumers have come to appreciate the individualization of algorithm-powered product recommendations—and if anything, they want these interactions to be even more customized. Consistently achieving that is impossible without automation.
Brian Gilman //
08 Dec 2022
CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.
Rick Parrish //
17 Jan 2023
The metaverse has enormous potential, but successful applications won't simply happen.
Barton Goldenberg //
14 Nov 2022
Heightened customer demand is creating new issues and driving the creation of new tools.
Patrick Gibbons //
24 Oct 2022
AI and analytics present a bounty of ways to leverage CRM data across your business.
Danny Estrada //
02 Nov 2022