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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Marketing’s New Strategy: Paying for Performance

Paying only when specific actions occur sets the new standard in building ROI.

Low-Code/No-Code Offerings to Grow, but Some Still Want Complexity

As CRM systems get more sophisticated, they can be easier to upgrade and customize.

Keys to Understanding the Metaverse—and How Your Business Can Benefit

The metaverse is already here, and it's important to ask the right questions before moving in

Why You Need an Enterprise-Level Marketing Taxonomy

Cross-functional teams are the new normal in business, and data needs to follow suit.

ViewPoints

The Key to Successful Composable Commerce? A PIM Solution

For retailers, switching to a composable commerce architecture can be a daunting task. But a good product information management (PIM) solution can help you manage, clean, and scale your product data across every existing and new channel.

From Mad Men to the Metaverse: How Sales Enablement Automation Empowers Today’s Sellers

In an evolving market environment, organizations should embrace change rather than avoid it by adopting sales enablement automation that delivers the buying experience of the future.

3 Ways Digital Transformation Is Driving Customer Experience

Digital transformation is revolutionizing customer service, leading to great customer and employee experiences.

Why You Should Use a Data Warehouse with Salesforce

Salesforce is designed to handle transactions. It wasn't designed to be a data repository or to perform data analysis.

Columns

Six Myths About Design, and Four Ways to Overcome Them

Too many companies are in the dark about what design is, who should be involved, and how to do it well.

Communication Is Essential for CX

Often overlooked, communication strategies are necessary to drive action.

Don’t Break Down Silos!

Instead, unify them around customer experience.

Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance

CRM's latest tools have helped a create a new competitive advantage in times of disruption.

Buyer's Guide Partners