Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.
Leonard Klie //
10 Jan 2020
Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer
Paul Korzeniowski //
10 Jan 2020
In 2020, customers will demand both in-store and online touchpoints
Phillip Britt //
10 Jan 2020
As businesses today compete on customer experience (CX), marketers have a tremendous opportunity to leverage effective customer problem resolution to increase loyalty and, potentially, sales. This approach integrates marketing and customer service in the ways that CRM always promised.
Phillip Britt //
26 Nov 2019
By making customer success a top priority, you'll drive customer value, identify hidden opportunities, and pinpoint sources of friction and respond with solutions that benefit your entire customer base.
John Murdock //
06 Mar 2020
When enterprises need great CRM software but lack the time or talent to build it in-house, outsourcing is only logical. But it's important to find the right long-term partner from the start.
Dennis Turpitka //
18 Feb 2020
Establishing a sales enablement program strengthens the bond between marketing and sales, which compresses sales cycles, increases conversion rates, and drives growth. Even the newest salespeople will be surprised at what they can accomplish.
Christine Alemany //
13 Feb 2020
By adopting an agile approach and eliminating the silos that separate people, technologies, and data, you can nurture a marketing ecosystem that is well suited to achieve the seamless, insight-driven, omnichannel experience to which we all aspire. The second in a two-part series.
Marianne S. Hewitt //
10 Feb 2020
Putting customers at the center of your digital efforts involves sound CRM processes
Barton Goldenberg //
02 Mar 2020
Let's look at how we've responded to customers' rising demands
Patrick Gibbons //
10 Jan 2020
A big reason why innovation is so slow to take hold in the industry is the short time frame CX leaders are given to prove ROI.
Leonard Klie //
23 Jan 2020
While some of the predictions for 2020 involve revolutionary, cutting-edge technologies like blockchain, advanced analytics, and artificial intelligence, many more of the predictions involve strategies and technologies that have been around for years but have yet to be adopted.
Leonard Klie //
16 Dec 2019