Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.
As B2B marketers embrace digital transformation, they should look to the following ways to engage with customers and prospects.
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
Marketing is increasingly making technology the star of its show, instead of keeping it in its rightful place: a strategic, supporting role. Here's why this is dangerous.