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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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Tips for Driving Customers to Self-Serve

Make self-service options readily available, easy to use, and valuable.

Phillip Britt // 26 Jun 2025

Tips to Ensure Service Reps Can Access the Info They Need

Modern contact center intelligence means agents are better informed and interactions move quickly.

Erik J. Martin // 28 Apr 2025

Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

Linda Pophal // 28 Apr 2025

Securing FedRAMP Status Can Be a Profitable Endeavor

Government cloud security standards are tough to navigate, but the rewards of meeting them are great.

Phillip Britt // 28 Apr 2025
ViewPoints
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Is ‘I Thought YOU Were Handling That!’ Costing Your Team?

These moments waste your team's time, damage customer relationships, and slowly erode the trust that keeps your organization functioning.

Anne Lackey // 01 Aug 2025

How to Avoid the Customer Experience Cliff

When automation displaces so many human roles, CX quality takes a nosedive. The key is to define clear, human-centric strategies for implementing AI.

Jennifer Lee // 29 Jul 2025

How to Navigate CRM Implementation Risks

By identifying these risks early in the process, you can mitigate their impact.

Roman Davydov // 25 Jul 2025

Static Documents Lead to Unnecessary Risk—Here’s How Automation Can Help

Automation can solve these challenges by ensuring real-time data accuracy, improving security, and reducing operational friction.

Anand Narasimhan // 25 Jul 2025
News
Insight
Columns
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AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

Liz Miller // 17 Jun 2025

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

Luke Tipping, Aditya Vasudevan, Mike Lowndes // 22 May 2025

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.

Barton Goldenberg // 23 May 2025

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Danny Estrada // 25 Apr 2025
Case Studies
Reports & Research
Buyer's Guide Partners