Companies can anticipate and address needs in advance with the right data, technology, and personnel
Sam Del Rowe //
30 Nov 2020
Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts
Phillip Britt //
30 Nov 2020
Our 19th annual awards recognize the vendors that shone the brightest during the past year.
the Editors //
31 Aug 2020
Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.
the Editors //
31 Aug 2020
A new class of AI-powered solutions now has the ability to harness CRM data, merge it with multiple sources of sales and marketing information, and intelligently predict the likelihood of customer actions and behaviors.
William Li //
06 Apr 2021
No more data silos, no more confusing or outdated campaigns, no unnecessary costs—instead, you engage with your customer as they exist in the moment, not with 15 slightly different versions of that customer.
Nick Ziech-Lopez //
31 Mar 2021
Brands need to interact with diverse customers across many platforms and make those interactions more personable and efficient, not to mention superior to those of their competitors—and conversational messaging is the latest frontier to maximize that engagement.
Matt Ramerman //
12 Mar 2021
Agile content management systems are essential for driving timely, seamless customer experiences across channels, as they give marketing practitioners and IT personnel a common set of tools and a shared experience.
Adam Sturrock //
09 Mar 2021
It's all hands on deck as successful companies shift to a digital C suite.
R "Ray" Wang //
30 Mar 2021
Here's what companies must address to thrive amid uncertainty.
L. Nicole France //
05 Mar 2021
Lessons learned about connecting and engaging with customers during the pandemic will need to be applied post-pandemic.
Leonard Klie //
05 Feb 2021
Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.
Barton Goldenberg //
30 Nov 2020