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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

DXPs Show Strong Growth as Companies Seek More Connections

The burgeoning market for digital experience orchestration poses lots of opportunities for personalization.

Push Is Pulling in More People

Today's push notifications can provide way more opportunities.

ViewPoints

Integrating Billing and CRM Leads to Deeper Insights—and Happier Customers

A well-integrated system strengthens financial operations, deepens customer relationships, and sets the stage for long-term success.

How Technology (and Modern Sales Teams) Are Revolutionizing the Customer Experience

Here's how to created deeper customer relationships and meaningful interactions at scale.

Technology Works Better With the Right Balance of Data and People

You won't maximize your marketing technology investment without people power.

Connected Customer Journeys Start With Collaboration

Sales and marketing teams have worked in silos for so long that their processes, goals, and tools have become completely disconnected.

Columns

AI and Sales Management

Sales 2.0 sales teams need Sales 2.0 managers.

What Does Internal CRM Evolution Look Like?

Pitfalls and best practices on your CRM implementation journey.

Don’t Let Fear Deter CX Investments in 2025

It is indeed possible to reduce operational complexity and overhead without compromising CX quality (thanks, AI).

A Backstage Pass to Technology Evaluations

New year, new…set of enterprise initiatives.

Buyer's Guide Partners