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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Identity Resolution Moves into the Contact Center

The popular marketing technology is aiding in routing, fraud detection, and issue resolution

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Channels Collide as Physical and Digital Converge

In 2020, customers will demand both in-store and online touchpoints

ViewPoints

Restarting the Customer Journey

You know things are going to be different post-pandemic, and you may even be finalizing a strong transition plan to put into place. For true success, part of this transition plan must include a specific plan for resetting the journey with your customers.

How to Become a Successful Digital-First Seller

COVID-19 is changing sales forever—and the new mantra is digital-first

Digital Transformation’s Secret Ingredient: Ambitious Marketers

Now is your time to rise to the occasion, answer the call, and bring forward ideas that drive omnichannel personalization in real time and put the empowered consumer in the driver's seat.

5 Rules for Customer Engagement in Challenging Times

Sales is about much more than the dotted line. In this environment, the customer's end-to-end journey with you is beyond crucial. Here are some best practices to help guide your customer journey through the crisis.

Columns

Why Can’t We Just Put Customers First and All Get Along?

Disharmony can impact customers, employees, and the bottom line

Voice + AI Represents the Next Chapter in CRM’s Evolution

As voice technologies become ubiquitous, customer interactions will never be the same

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement

CRM’s Critical Role in Successful Digital Transformation

Putting customers at the center of your digital efforts involves sound CRM processes

Buyer's Guide Partners