CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.
Joe Rueckert //
30 Oct 2024
The one-size-fits-all approach to retail is over. Consumers want personalization, and AI can deliver.
Cédric Chéreau //
18 Oct 2024
Start planning now to bear the fruits of productivity gains, cost savings, and enhanced capabilities.
Barry Cooper //
07 Oct 2024
The criteria in these standards can help CX leaders and teams prepare to benchmark their CX programs and create a plan for optimization.
Rick Sunzeri //
27 Sep 2024