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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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Tips to Ensure Service Reps Can Access the Info They Need

Modern contact center intelligence means agents are better informed and interactions move quickly.

Erik J. Martin // 28 Apr 2025

Post-Pandemic Live Events Look Very Different

In-person events are coming back, but not in their pre-COVID formats.

Linda Pophal // 28 Apr 2025

Securing FedRAMP Status Can Be a Profitable Endeavor

Government cloud security standards are tough to navigate, but the rewards of meeting them are great.

Phillip Britt // 28 Apr 2025

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2025 CRM Top 100

CRM magazine presents its seventh annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2025
ViewPoints
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How to Master Marketing in a World of Tariffs

To navigate the challenges posed by rising tariffs, businesses must rethink their marketing strategies from top to bottom.

Adam Ortman // 03 Apr 2025

Integrating Billing and CRM Leads to Deeper Insights—and Happier Customers

A well-integrated system strengthens financial operations, deepens customer relationships, and sets the stage for long-term success.

Matt Ream // 06 Mar 2025

How Technology (and Modern Sales Teams) Are Revolutionizing the Customer Experience

Here's how to created deeper customer relationships and meaningful interactions at scale.

Kunal Girotra // 14 Feb 2025

Technology Works Better With the Right Balance of Data and People

You won't maximize your marketing technology investment without people power.

Anna Nielsen // 06 Feb 2025
News
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5 CRM Questions Every Salesperson Should Ask

Get the most out of your CRM and AI resources.

Jim Dickie // 21 Apr 2025

Why AI Agents Are Booming and the Real Challenges Behind the Hype

The possibilities are exciting, but the path to a successful AI rollout isn't all smooth sailing.

Danny Estrada // 25 Apr 2025

In Memory of an Apostrophe: Is the Customer’s Experience Gone Forever?

It's time to remember who actually owns the experiences customers have with you.

Liz Miller // 07 Apr 2025

What Does Internal CRM Evolution Look Like?

Pitfalls and best practices on your CRM implementation journey.

Danny Estrada // 28 Feb 2025
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners