Now Is the Right Time for Silo Busting

Sticking to structures that keep data and departments separate is bad for business

Mary Shacklett // 01 May 2018

Include Sales in Customer Intelligence

Marketing and service teams know where customers came from, but do your salespeople?

Mary Shacklett // 08 Jan 2018

WebRTC + CRM = Better Customer Support

To get the most out of web-based real-time video, voice, and file and screen sharing, companies must link the functions to their systems of record

Oren Smilansky // 01 Dec 2017

Pulling Maximum Benefit From a Partner Ecosystem

Global companies don't become as successful as they are by going it alone

Phillip Britt // 01 Dec 2017

3 Big Benefits of Integrating CRM and Sales Enablement

Pairing CRM with sales enablement ensures that sales reps will be more efficient, effective, and productive.

Tony Kavadas // 30 Apr 2018

ICM and CRM Make Worthy Sales Management Partners

By integrating incentive compensation management and CRM systems, sales leaders and reps are armed with the insights needed to maintain motivation and perform the selling activities that boost the bottom line.

Amol Patil // 25 Apr 2018

The Must-Dos, and Must-Don’ts, of CRM Data Integration

Here's how to keep system integration project management on track.

Cathy Sands // 28 Feb 2018

Salesforce-SharePoint Integration Can Overcome Collaborative Pitfalls

There's no need to suffer through wasted time and lost content, but your integration options will depend on what you need to accomplish.

Darya Yermashkevich // 19 Dec 2017

Customer Experience

The Future of CX Is Orchestrated Engagement

Forward-thinking companies must find ways to make the cacophony of customer experience technologies play together

R "Ray" WangCindy Zhou // 31 Jul 2017

Customer Experience

Contextual Relevance Is Critical to Capturing Customers

They want information relevant to them, served up their way, not yours

Barton Goldenberg // 29 Jun 2017

Reality Check

The Power of the Platform Is in the Integration

Software puts a wide-angle lens on the business process.

Denis Pombriant // 01 Apr 2015

Connect

Why CRM Is Not Dead

Simple interactions give way to end-to-end experiences.

Esteban Kolsky // 01 Dec 2014

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