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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Advertisers Embrace a Side Hustle

Demand-side and supply-side integrations benefit the entire ad ecosystem.

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

Five Top Innovating CRM Companies for 2024: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Enterprise CRM Suite: The 2024 CRM Industry Leader Awards

ViewPoints

Reframing CRM from Tactical Tool to Engagement Methodology

CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.

Why Retailers Can’t Afford to Ignore AI

The one-size-fits-all approach to retail is over. Consumers want personalization, and AI can deliver.

AI Agents: What Businesses Should Know and How to Leverage Them

Start planning now to bear the fruits of productivity gains, cost savings, and enhanced capabilities.

New Industry Standards for CX Could Make It Easier to Show ROI

The criteria in these standards can help CX leaders and teams prepare to benchmark their CX programs and create a plan for optimization.

Columns

Where Does CRM Adoption Stand Today?

From data-entry drudgery to making people's work lives easier (and more productive).

An AI Answer to the Disturbing State of Sales

Too many companies are being complacent when it comes to branching out into AI.

Data Headlines Our 2024 Awards

None of the solutions we celebrate can work without data that is current, relevant, and accurate.

Marketing Campaigns Need an Enablement Advantage

A focus on employee experience, enablement, and engagement is a top marketing priority.

Buyer's Guide Partners