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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

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Friction Mapping Moves to CRM to Spot Customer Pain Points

Customer journey technology evolves to home in on customer service breakdowns.

Phillip Britt // 06 Jul 2026

Dynamic Content Delivery Fuels the Ultimate Hyper-Personalization

Content is still king, but only when it meets the right customer at the right time and place.

Phillip Britt // 06 Jul 2026

Why Your Primary Focus Should Be on Customer Retention

The shift away from new customer acquisition is finally taking hold.

Linda Pophal // 06 Jul 2026

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

Phillip Britt // 30 Apr 2026
ViewPoints
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How AI Enables Smarter Service for Manufacturers

Getting manufacturers on board with AI doesn't have to be a struggle. What it does require is the right foundation.

Roneel Naidu // 14 Jul 2026

AI Isn't Killing SaaS; the People Who Sold It Are

Software sales followed a simple playbook that hasn't panned out.

Bob Pedersen // 01 Jul 2026

Your Loyalty Program Isn’t Broken, the Experience Is

When customer value isn't delivered seamlessly, the impact shows up quickly in performance.

Fraser Neil // 29 Jun 2026

Every Dollar of Your Business Flows Through CPQ. AI Just Made It More Valuable and Mission Critical

With pricing complexity rising across industries, CIOs and revenue leaders face the most consequential technology decision of the next two years, and most are underestimating it.

Christopher Shutts // 24 Jun 2026
News
Insight
Columns
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7 Agentic AI Lessons We've Learned

Map out your processes and journeys now.

R "Ray" Wang // 07 Jul 2026

Redesigning the Frontline Sales Manager Role for the AI Era

Sales managers should be the connective tissue between leadership and sellers.

Michael Katz // 19 May 2026

Bots Get Agency, You Get Monitored

The machine gets to be the agent. The person gets to be the backup plan.

Ian Jacobs // 14 May 2026

I’m Looking Forward to More QR Codes

It's not conjecture or hyperbole; QR codes truly are back, and this time around they might have actually have staying power.

Leonard Klie // 01 May 2026
Case Studies
Reports & Research
Buyer's Guide Partners