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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

How Reliable Is Your Contact Center's AI Guidance?

Determining whether companies can trust the next-best-step suggestions AI makes for agents.

Using AI to Boost Sales Forecast Accuracy

Effective sales predictions require the right data mixed with human intuition.

The Best Enterprise CRM Software and Solutions: The 2022 CRM Industry Leader Awards

The Best Workforce Optimization/Engagement Management (WFO/WEM): The 2022 CRM Industry Leader Awards

ViewPoints

The CX Leader's Evolution and Business Impact

The new customer experience officers will come from within the organization, operators who understand how a company's technology, data, and design choices will lead to a better understanding of customers.

To Get the Most From Your CDP, Ask These 3 Questions

Most CDPs are great at providing insights into segments and near-real-time granular segments. Operationalizing those segments to drive business results is a different matter.

How Extended Reality Can Reinvent the Trade Show Experience

By deploying virtual reality (VR) and augmented reality (AR) booth displays, presenters can drive traffic, receive better feedback and word-of-mouth endorsements, and offer prospects a deeper understanding of their product.

Power of Personalization: How Brands Can Individualize Customer Experiences

Consumers have come to appreciate the individualization of algorithm-powered product recommendations—and if anything, they want these interactions to be even more customized. Consistently achieving that is impossible without automation.

Columns

2023: A Year of Reckoning for CX Programs

CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.

What the Metaverse Can Learn from CRM and the Dotcom Bust

The metaverse has enormous potential, but successful applications won't simply happen.

CX is Getting More Complex. Are You Ready?

Heightened customer demand is creating new issues and driving the creation of new tools.

Integrating CRM Data into the Enterprise

AI and analytics present a bounty of ways to leverage CRM data across your business.

Buyer's Guide Partners