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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

The Best Enterprise CRM Software and Solutions: The 2022 CRM Industry Leader Awards

The Best Workforce Optimization/Engagement Management (WFO/WEM): The 2022 CRM Industry Leader Awards

The Best Customer Data Platforms (CDPs): The 2022 CRM Industry Leader Awards

Neustar Gives Marketing a New Identity: The 2022 CRM Conversation Starters

Long a leader in protecting against fraud, Neustar is now also responsibly connecting data to marketing activity.

ViewPoints

Five Collaboration Strategies to Power Your CX Transformation

What do successful CX functions do differently? Build coalitions around core business competencies.

How to Build a Content Ecosystem

When you think of your content as a collection of assets, you're missing the forest for the trees. Here's how to build to content strategy that connects.

Cookie Countdown: Preparing for a B2B Marketing Future Without Third-Party Cookies

With third-party cookies soon gone, those in the industry will have to dramatically change how they target prospects and customers. That's left many wondering the same thing: What can we do to prepare?

Repairing Customer Relations Post-Supply Chain Crisis

The supply chain will stabilize but things won't be back to "normal." Customers want and need more from their suppliers, and they will flock to those who are providing the best communication and buying experience.

Columns

How Should Metaverse Pioneers Organize Their Efforts?

Don't be late to the party or, worse, end up missing the opportunity altogether.

Six Myths About Design, and Four Ways to Overcome Them

Too many companies are in the dark about what design is, who should be involved, and how to do it well.

Communication Is Essential for CX

Often overlooked, communication strategies are necessary to drive action.

Don’t Break Down Silos!

Instead, unify them around customer experience.

Buyer's Guide Partners