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CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features

Why You Need an Enterprise-Level Marketing Taxonomy

Cross-functional teams are the new normal in business, and data needs to follow suit.

Is Your Company Ready for Shoppable TV?

Here's how to get in on one of the hottest marketing trends going.

Six Top Innovating CRM Companies for 2021: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Workforce Optimization (WFO): The 2021 CRM Industry Leader Awards

ViewPoints

CRM Is Key to E-Commerce Marketplace Success

Relationship building and maintenance are every bit as important for marketplace operators and vendors as they are for traditional retail and e-commerce sellers.

How to Plan Holiday Campaigns Amid the Global Supply Chain Disruption

The supply chain may be slow this holiday season, but marketers can't afford to be. Here's how marketers can move quickly to stay top of mind for consumers despite supply and shipping complications.

5 Ways Automating Your E-Commerce Business Can Drive Growth

By combining CRM, marketing automation, payment processing, and fulfillment processes, you can scale the services and products you sell online while providing a seamless, personable journey for your customers.

It’s Time to Make Relationships the Center of CRM

Here's what #relationshipgoals looks like in the business world—when we pay closer attention to, and score, our professional relationships like we do our personal ones. Relationships and retention are key foundations that every business needs to dial in to drive revenue.

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Beware Mediocre CX

Avoid distractions that suck the life from your customer experience programs.

B2B Marketing Executives Must Focus on These Key Trends in 2022

Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.

Expect the Supply Chain and CRM to Intersect This Holiday Season

For those of us in the CRM industry, this holiday season was a really great opportunity to shine.

Front-Office Transformation: The Key to CRM Execution

You have to make sure everyone is on the same team (including your customers).

Buyer's Guide Partners