CEH technology emerges to connect multiple customer-facing systems.
Erik J. Martin //
30 Apr 2021
Which departments should be aligned, and which technologies can bring them all together?
Phillip Britt //
30 Apr 2021
Companies can anticipate and address needs in advance with the right data, technology, and personnel
Sam Del Rowe //
30 Nov 2020
Regardless of who's the marketing target, companies can draw on similarities to improve outreach efforts
Phillip Britt //
30 Nov 2020
One of the best moves that brands can make in 2021 is to prioritize customer retention, which means reassessing your past strategies and adding value to your customer experiences.
Jenn Horner //
12 May 2021
In planning for an MDM implementation enabling a 360-degree view of the customer, organizations need to refrain from approaching each master data domain separately and sequentially—"multidomain" should be taken to mean the freedom and flexibility to model only those master data entities and attributes that contribute to the agreed-upon business outcomes.
Bill O’Kane //
06 May 2021
Salespeople are always asked about the value customers get from their product or service, but getting to the answer is hard work. CVM can streamline and automate those efforts, letting you quantify the value of each relationship you have.
Jim Berryhill //
16 Apr 2021
Marketers must approach 2021 with concrete plans to reach and convert their audience while remaining flexible enough to adapt to evolving preferences and changed sales environments. Of course, this is easier said than done.
Lynne DeRoché //
13 Apr 2021
Build buy-in with CX initiatives before you survey customers.
Patrick Gibbons //
04 Jun 2021
Cloud-based technologies enabling agents to work from home were the main structural change brought by COVID.
Leonard Klie //
14 Apr 2021
It's all hands on deck as successful companies shift to a digital C suite.
R "Ray" Wang //
30 Mar 2021
Here's what companies must address to thrive amid uncertainty.
L. Nicole France //
05 Mar 2021