-->
CRM Integration

Customer Relationship Management (CRM) integration increases your CRM's value to your sales force by bringing in additional valuable customer lead data directly through various contact points like a company website or social media presence.

Features
More

Machine Translation Expands CRM Capabilities

Companies have more ways to communicate with international audiences.

Phillip Britt // 24 Jan 2025

The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

Linda Pophal // 22 Nov 2024

DXPs Show Strong Growth as Companies Seek More Connections

The burgeoning market for digital experience orchestration poses lots of opportunities for personalization.

Phillip Britt // 22 Nov 2024

Push Is Pulling in More People

Today's push notifications can provide way more opportunities.

Phillip Britt // 22 Nov 2024
ViewPoints
More

How Technology (and Modern Sales Teams) Are Revolutionizing the Customer Experience

Here's how to created deeper customer relationships and meaningful interactions at scale.

Kunal Girotra // 14 Feb 2025

Technology Works Better With the Right Balance of Data and People

You won't maximize your marketing technology investment without people power.

Anna Nielsen // 06 Feb 2025

Connected Customer Journeys Start With Collaboration

Sales and marketing teams have worked in silos for so long that their processes, goals, and tools have become completely disconnected.

Randy Littleson // 27 Jan 2025

Rethinking Business Operations in the Age of AI

As AI reshapes industries, those who can navigate this transformation with agility and foresight will survive and thrive in the new era of intelligent organizations.

Atul Soneja // 09 Jan 2025
News
Insight
Columns
More

Don’t Let Fear Deter CX Investments in 2025

It is indeed possible to reduce operational complexity and overhead without compromising CX quality (thanks, AI).

Leonard Klie // 10 Feb 2025

A Backstage Pass to Technology Evaluations

New year, new…set of enterprise initiatives.

Christina McAllister // 22 Jan 2025

Optimizing CRM Adoption

Here's how to turn more of your CRM users into power users.

Jim Dickie // 14 Nov 2024

The CCaaS Market Sees Growing Pains and Changing Dynamics

Many waves of opportunity are ahead for CCaaS providers.

Donna Fluss // 12 Nov 2024
Case Studies
Reports & Research
Best Practices Series
Buyer's Guide Partners