Beware of convoluted processes, lengthy rounds of approval, and legacy technology, all of which can thwart rapid digital experience management and delivery.
While leaderboards and levels are great, a good design isn't about how pretty or rich your user interface is. It's about serving up the right outcome-driven "move" coupled with the right incentive.
Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.
B2B sales organizations need to implement smarter strategies and technologies that will allow them to serve up the right data, the right guidance, and the right insight at the right time to be able to connect with buyers on an emotional level.