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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

The Best CRM Software, Solutions, and Innovators: The 2022 CRM Industry Awards

Our 21st annual awards recognize the vendors and innovators that stood out from the crowd during the past year.

The Best CRM Software and Solutions: The 2022 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2022: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Sales Force Automation (SFA) Software and Solutions: The 2022 CRM Industry Leader Awards

ViewPoints

Five Collaboration Strategies to Power Your CX Transformation

What do successful CX functions do differently? Build coalitions around core business competencies.

How to Make Your App Stickier

Getting a user to your app is just the beginning; keeping a user is more important.

Is It the End of the Cold Call?

Is cold calling a dated sales tactic, or does it just need a little extra heat?

Repairing Customer Relations Post-Supply Chain Crisis

The supply chain will stabilize but things won't be back to "normal." Customers want and need more from their suppliers, and they will flock to those who are providing the best communication and buying experience.

Columns

The Industry Outlook Is Rosy, and We Have the Numbers to Prove It

Across each CRM technology sector, the worldwide market valuation is rising, and the upsurge is expected to continue.

The Case for Technology-Enabled Sales Coaching

The edge it provides is quite tangible.

Why B2B Buyers Choose the Safest, Rather than the Best, Solution

Sellers need to understand the risk-reward (and very human) calculations their customers make all the time.

How Should Metaverse Pioneers Organize Their Efforts?

Don't be late to the party or, worse, end up missing the opportunity altogether.

Buyer's Guide Partners