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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards

The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

Top Leaders in CRM: The 2019 CRM Influential Leader Awards

Join us in recognizing their achievements

Six Top Innovating CRM Companies for 2019: The CRM Rising Star Awards

These vendors provide the products, services, and integrations that add up to innovation

ViewPoints

Rational and Irrational Reasons Why AI Won’t Replace Salespeople

Beyond the macro-economic explanation, there's a more nuanced answer to why human salespeople aren't going anywhere.

How Automation Helps Sales Teams Solve 3 Common Pain Points

Arm your sales team with tools and processes that maximize efficiency so they can focus on the important things: the customer and driving revenue.

Turn Customer Service Calls into Enterprise Knowledge Graphs

Knowledge graphs make speech recognition and text analytics immediately accessible, enabling real-time customer interactions that can maximize business objectives and revenues.

How Yesterday’s Direct Marketing Evolved into Today’s Customer Relationship Marketing

A person's change of address used to be a major marketing trigger. Now the triggers are everywhere.

Columns

Making Sense of the Acronym-Laden Industry

Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.

With AI for Sales, Familiarity Breeds Respect

The more sales professionals look at AI for sales, the more they like what they see

AI Is Top of Mind for Everyone in CRM

The consumer uses for AI are numerous, but just as real are the business use cases.

Use Business Cases as an Opening and Closing Tool

They are a perfect way to assist your customer in due diligence while building trust

Buyer's Guide Partners