New channels have surely emerged, but existing customers keep their value.
Linda Pophal //
20 Jan 2021
Online and offline environments are no longer competitors for the same retail customers
Linda Pophal //
30 Sep 2020
Modeling is key to marketing success, but the data needs to be better
Phillip Britt //
30 Sep 2020
Our 19th annual awards recognize the vendors that shone the brightest during the past year.
the Editors //
31 Aug 2020
3-D imagery is key to maximizing e-commerce sales, though brands must be sure to optimize their product images for the mobile market.
Bill Bloom //
10 Dec 2020
In the world of CRM, predictive analytics can be a powerful tool, but whether you succeed or fail, the devil is in the details.
Ryohei Fujimaki //
20 Nov 2020
Customer relationship management is vital for business growth and retention in times of uncertainty. Executing on it successfully means ensuring communication with employees is seamless, no matter where they are.
Heather Caudill //
17 Nov 2020
To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.
Tony Kavanagh //
13 Nov 2020
The pandemic has shown that just about anything that can be done in person can be done digitally
Leonard Klie //
02 Dec 2020
Helping customers weather a crisis can pay off in future loyalty
Paul Harney //
07 Dec 2020
"Every step you take toward being a data-forward marketing organization is a positive one."
Leonard Klie //
30 Sep 2020
Your meetings have moved online, but technology isn't all you need
Michael Vickers //
30 Sep 2020