Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.
Matt Hummel //
29 Sep 2025
In CRM and marketing, the "mini-singularity" already happening is the automation of decision making. But marketers will still be held accountable for outcomes.
David Hardy //
25 Sep 2025
To meet rising customer expectations, CRM systems need to play larger roles beyond just tracking sales or contacts, instead serving as intelligent, end-to-end, AI-driven engagement platforms.
Michael Ramsey //
08 Sep 2025
Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how—and why—consumers make their purchases.
Adam Ortman //
16 Jul 2025