-->
Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

The Best CRM Software, Solutions, and Innovators: The 2021 CRM Industry Awards

Our 20th annual awards recognize the vendors that shined the brightest during the past year.

The Best CRM Software and Solutions: The 2021 CRM Industry Leader Awards

Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Six Top Innovating CRM Companies for 2021: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

The Best Sales Force Automation (SFA) Software and Solutions: The 2021 CRM Industry Leader Awards

ViewPoints

Virtual Selling Is Here to Stay: Five Tips for Success

Virtual selling is a whole new style of sales. This realization is prompting chief revenue officers to reframe how they define success and how they support today's seller. To support these efforts, the role of sales technology must also evolve.

Algorithmic Retail: A Formula for Marketers to Connect with Customers

Retailers must extend their frontiers from analytics to artificial intelligence and algorithms, creating a differentiated brand experience and winning the long-term race for customer loyalty.

B2B Marketers Should Borrow These Three B2C Approaches

Because consumer buying behaviors and expectations are shaping B2B sales, B2B marketers should rethink their demand gen methods and use B2C approaches to connect with B2B customers.

Why Your Sales Managers Lack the Coaching Skills to Drive Results

Even though preparing sales leaders requires a multifaceted approach tailored to each individual, most training programs simply focus on the skill of leading.

Columns

The Ethics Dilemma of AI for Sales

Artificial intelligence is an important CRM tool, but beware of biases and privacy issues.

Our CRM Industry Awards Turn 20 Amid a World of Change

It was hard not to notice that this year has seen an unusually high number of significant mergers and acquisitions.

Chatbots Can Turbo-Charge Your CRM

Automated conversations can augment human ones at critical junctures.

VR/AR: A Game Changer for Sales and Marketing

Virtual reality/augmented reality is poised to remake CX.

Buyer's Guide Partners