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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

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Sales Embraces the Experience Economy

Virtual technologies advance to expand retail opportunities in a contact-free world.

Is Your Company Ready for Shoppable TV?

Here's how to get in on one of the hottest marketing trends going.

Tips for Building Wallet Share to Gain Market Share

Market share and wallet share are complementary metrics to identify customer issues.

A Road Map for Creating a Winning Mobile App

Why companies need a mobile app today and how to create one.

ViewPoints

Real-Time Interaction Management Is Key for Personalization and CX

Learn how real-time interaction management (RTIM) helps organizations translate current customer data into relevant experiences that provide value at each step in the customer journey.

5 Ways to Reclaim Inactive App Users

There are a number of time-tested ways to re-engage users who have gone silent or inactive, and they can all mean a boost to a brand's bottom line.

The Key to Sales Success in a Digital Landscape? Make It Personal

Adding a personal touch to every stage of the sales process is the best way to stand out. Here's how to do it in the absence of in-person interaction.

5 Email Subject Lines Sales Prospects Simply Can’t Ignore

The follow-up email in sales can be one of the greatest challenges, but here are five subject lines that are harder for prospects to disregard.

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Expect the Supply Chain and CRM to Intersect This Holiday Season

For those of us in the CRM industry, this holiday season was a really great opportunity to shine.

Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts

Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.

Four Reasons for Combining CX and EX

Customer and employee experiences are intertwined, and the programs for each should be too.

Long-Term Customer Loyalty Is Long Gone

Having the best product or service is not enough; loyalty pros need to focus on other factors.

Buyer's Guide Partners