Sales teams and managers work better when everyone is on the same (calendar) page.
Phillip Britt //
01 Mar 2024
With so many options in a fragmented market, it's important to choose wisely.
Phillip Britt //
26 Jan 2024
Product-led growth is replacing traditional sales and marketing .
Phillip Britt //
30 Nov 2023
B2B shoppers don't want or need salespeople, but you can still meet them on their path to purchase.
Phillip Britt //
02 Oct 2023
New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.
Shekar Raman //
12 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
Rick Sunzeri //
05 Mar 2024
Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.
Mike Szczesny //
29 Feb 2024
GenAI signals new possibilities, and it's inevitable that certain tasks will be automated. But humans won't be replaced; instead, their roles will be elevated.
Thor Olof Philogène //
13 Feb 2024
The question of pilot (i.e., human) readiness has entered the AI picture.
Liz Miller //
28 Feb 2024
Here are three technology innovations that you really need to adopt as soon as possible.
Leonard Klie //
13 Mar 2024
Futuristic-sounding customer experiences are now becoming reality.
Barton Goldenberg //
15 Feb 2024
How are sales organizations actually leveraging artificial intelligence?
Jim Dickie //
25 Jan 2024