The Keys to CRM and Interdepartmental Alignment

Linking CRM systems with internal collaboration platforms is crucial.

DXPs Show Strong Growth as Companies Seek More Connections

The burgeoning market for digital experience orchestration poses lots of opportunities for personalization.

Advertisers Embrace a Side Hustle

Demand-side and supply-side integrations benefit the entire ad ecosystem.

The Best CRM Software, Solutions, and Innovators: The 2024 CRM Industry Awards

Our 23rd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Strengths and Limitations of ChatGPT for Translation

Being able to communicate in the language of your customer is critical. Is ChatGPT up to the task?

One of the Big Retail CX Trends of 2024? Staff Friendliness

Technology advancements and digital channels often dominate the conversation, but business leaders shouldn't overlook the power of human connection.

Personal Shopping Agents are the Future of E-Commerce

How the rise of personal agents will change how consumers buy and retailers sell online.

Why Retailers Can’t Afford to Ignore AI

The one-size-fits-all approach to retail is over. Consumers want personalization, and AI can deliver.

Optimizing CRM Adoption

Here's how to turn more of your CRM users into power users.

How to Map Success in the Growing CSO Role

Here are six areas on which to focus in the short and long term.

AI’s Powerful Impact on CRM

AI is already revolutionizing sales, marketing, and customer service.

The AI Endgame Is Decision Automation