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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

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The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2024 CRM Top 100

CRM magazine presents its sixth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 08 Jul 2024

The Top Sales Trends and Technologies for 2024: Tech Advances Let Sales Teams Thrive in a Difficult Economy

AI and omnichannel enable greater efficiency and productivity

Paul Korzeniowski // 08 Jul 2024

BYOD Is More Manageable Today

The barriers to managing employees' personal devices are coming down, helping fuel the bring-your-own-device trend.

Phillip Britt // 31 May 2024

CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024
ViewPoints
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Shipping Is the New Shopping: Transforming a Cost Center into a Competitive Advantage

The cost center approach overlooks the potential of shipping to positively influence customer lifetime value.

Guy Ruck // 10 Jul 2024

Benchmarking Generative AI Adoption in Sales

Sales leaders need a clear plan for genAI integration to drive sales and temper expectations.

Dan Gottlieb // 28 Jun 2024

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are transforming retail tech by enabling adaptable, modular architectures that empower businesses to meet digital transformation demands.

Daniela Jurado // 10 Jun 2024

Retailers Need a Growth Framework That's Customer-Led, not Channel-Led

The notion of the customer journey that was built up over the past 10 years doesn't work anymore. Retailers need a new approach.

Fayez Mohamood // 04 Jun 2024
News
Insight
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CRM, AI, and Technology Investment: Too Much of a Good Thing?

Despite the countless dollars companies are spending on AI, the quality of the experiences they provide to customers continues to decline.

Leonard Klie // 12 Jul 2024

The Business Case for Sales Technology Training

Your investment in sales enablement tools has to go beyond simply acquiring them.

Jim Dickie // 29 May 2024

When Did Customer Success Stop Being Successful?

Cracking a mystery of modern revenue optimization.

Liz Miller // 30 May 2024

Patriotism Aside, U.S. Operations Are a Good Idea

Onshoring can be costly upfront, but the service improvements will pay off.

Leonard Klie // 21 Jun 2024
Case Studies
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Best Practices Series
Buyer's Guide Partners