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Sales Automation

Combining Customer Relationship Management (CRM) with sales automation tools helps sales teams plan and monitor their sales activities and provides the necessary customer data throughout the entire selling process. Browse our news, analysis, and advice for sales professionals and managers looking take advantage of these time and labor saving strategies.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2020 CRM Top 100

CRM presents its second annual rundown of the leading companies and hottest trends in customer relationship management

The Top Sales Trends: COVID-19 Drives Changes to Sales Solution Road Maps

The new normal demands sales solutions with robust collaboration, price monitoring, sales performance, digitization, and automation features

The 2020 CRM Top 100 Companies in Customer Service, Marketing, and Sales

CRM presents its second annual list of the 100 leading vendors in customer relationship management

Selling Opens Up with 3-D Visualization

Marketing and sales reps are using 3-D technology to reach potential customers wherever they might be

ViewPoints

6 Practical Tips for Value-Based Selling

If you can show how your products and services provide value in a way that is specific to your prospects' business goals, you'll set yourself up for success down the road.

3 Ways B2B Sellers Can Thrive in a Virtual Landscape

Salespeople who evolve to an ‘accelerator' approach provide crucial information that isn't available online and use their business acumen and empathy to make value personal for the buyer.

7 Steps for Selling with Empathy

Consultative selling—bringing empathy and humanity into sales—is a more meaningful and effective way to connect with customers in times of crisis—and in calmer times, too.

How to Become a Successful Digital-First Seller

COVID-19 is changing sales forever—and the new mantra is digital-first

Columns

Coronavirus Shows the Value of CRM

It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.

Why Can’t We Just Put Customers First and All Get Along?

Disharmony can impact customers, employees, and the bottom line

Voice + AI Represents the Next Chapter in CRM’s Evolution

As voice technologies become ubiquitous, customer interactions will never be the same

How to Avoid Dark Patterns that Frustrate and Anger Your Customers

At a time when trust is so critical, interface designs that mislead or trick customers are worst practices

Buyer's Guide Partners