Sales Automation Articles, Analysis, and News

Shining a Light on the Dark Funnel

Marketing and sales professionals can't keep looking at customer journeys as linear.

Linda Pophal // 30 Mar 2021

Tips for Remote Selling During and After COVID-19

New channels have surely emerged, but existing customers keep their value.

Linda Pophal // 20 Jan 2021

Use Digital Platforms to Drive In-Store Traffic, and Vice Versa

Online and offline environments are no longer competitors for the same retail customers

Linda Pophal // 30 Sep 2020

Math Meets Marketing with Statistical Models

Modeling is key to marketing success, but the data needs to be better

Phillip Britt // 30 Sep 2020

How AI Can Bridge the Gaps Between CRM, Marketing, and Sales

A new class of AI-powered solutions now has the ability to harness CRM data, merge it with multiple sources of sales and marketing information, and intelligently predict the likelihood of customer actions and behaviors.

William Li // 06 Apr 2021

5 Reasons Sellers Want to Ditch Their Traditional CRM

And here's how to help them: design CRM tools that help them succeed at what they do best—sell.

Katrina Gosek // 25 Mar 2021

Building Trust with Customers Is Critical. Here Are 5 Ways to Do It

Engineering trust will be a key driver of both customer retention and acquisition in 2021. Brightpearl's CEO proposes five ways retailers can strengthen the bond between their brand and the consumer.

Derek O’Carroll // 16 Mar 2021

Chat Translation Helps Open the Door to Global Customers

Foreign language chat technology allows you to converse with customers in different languages without the need to employ a team of linguistic experts, saving your business time, money and effort while opening the door to countless opportunities across the globe.

Jason Smith // 02 Feb 2021