The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.
A smart, omnichannel, subscription-based approach that emphasizes customer relationships over transactional tactics, and converts customers' goodwill into recurring revenue, can keep the holiday cheer going year-round. Plus: five retailers show how.
Chatbots can provide great value to both your customers and your business—but not if they lead too often to frustrating experiences.
Innovation is difficult and risky, but adopting an innovative mind-set can pay dividends, even when your efforts don't immediately bear fruit.