Mobile CRM Articles, Analysis, and News

In Modern Marketing, It’s All About Location, Location, Location

Technological advances are expanding what businesses can do with location-based marketing

Phillip Britt // 27 Feb 2020

Personas Become Key to Successful Marketing

Customer profiles can help reach buyers with precision, but it takes effort

Paul Korzeniowski // 27 Feb 2020

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Leonard Klie // 10 Jan 2020

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Paul Korzeniowski // 10 Jan 2020

Challenges for Remote Teams During Coronavirus—and How to Overcome Them

The coronavirus crisis has hit us all hard, but it also presents an opportunity to take your business remote and succeed.

Chris Dyer // 23 Mar 2020

Happier Together: 4 Steps for Merging the Customer and Employee Journeys

Despite the growing attention to customer experience, one component is still commonly overlooked: the employees responsible for delivering it. Zippering customer and employee experiences together creates an all-around stronger and more integrated business model.

Brooke Niemiec // 11 Mar 2020

4 Factors That Can Help You Choose the Right Customer Data Platform

Having a range of choices does not make it any easier for a marketer to select the right capabilities, nor does it promise better results. The key to finding the right CDP is to outline which experiences you want to deliver to remain competitive, now and into the future.

John Nash // 05 Feb 2020

Customer Data Platforms: Striving for a Single View of the Customer

To marketers trying to swim through a flood of disconnected customer data, a CDP can look like the life preserver needed for them to stay afloat. And if it is the real deal, it can be. Here's a look at the CDP field today.

Augie MacCurrach // 26 Nov 2019