While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.
The absence of data integrity in a company's CRM can lead to incorrect planning and inventory—and, ultimately, lost revenue. Getting each team member on board is critical.