Companies can anticipate and address needs in advance with the right data, technology, and personnel
Sam Del Rowe //
30 Nov 2020
Online and offline environments are no longer competitors for the same retail customers
Linda Pophal //
30 Sep 2020
Our 19th annual awards recognize the vendors that shone the brightest during the past year.
the Editors //
31 Aug 2020
Our top five picks in 10 categories point the way forward with the best products and capabilities hitting the market in sales, marketing, and customer service.
the Editors //
31 Aug 2020
Get ready, because Q5 2020 is coming. You heard that right. We believe there will be a 5th quarter in 2020 for Facebook and Google mobile app advertisers.
Brian Bowman //
03 Dec 2020
To treat your customers the way they'd like to be treated, you need to know them inside and out. A unified CRM platform can create a high-def picture of them.
Tony Kavanagh //
13 Nov 2020
Controlling this vital data will help you not only comply with regulations but expand opportunities to start and continue conversations with your customers and prospects.
Tara Kelly //
04 Nov 2020
The ongoing pandemic means that e-commerce is booming, and so is live chat—because if customers on your website have questions or concerns, they don't want to wait for email.
Terrence Fox //
30 Oct 2020
The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.
L. Nicole France //
30 Nov 2020
The pandemic has shown that just about anything that can be done in person can be done digitally
Leonard Klie //
02 Dec 2020
It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.
Donna Fluss //
30 Nov 2020
"Every step you take toward being a data-forward marketing organization is a positive one."
Leonard Klie //
30 Sep 2020