Mobile CRM Articles, Analysis, and News

2020: The 5G Revolution Begins

Wireless carriers finally begin their 5G rollouts, and the business potential is huge, as a world of new opportunities opens not just for consumers but for the companies that want to do business with them.

Leonard Klie // 10 Jan 2020

Customer Data Platforms Emerge as Marketing’s Latest Holy Grail

Companies adopt a new way to collect information in their ongoing quest to gain a single view of the customer

Paul Korzeniowski // 10 Jan 2020

Channels Collide as Physical and Digital Converge

In 2020, customers will demand both in-store and online touchpoints

Phillip Britt // 10 Jan 2020

When It Comes to Texting, Companies Need to Strike a Balance

Texting is a viable business communications tool, but inefficiencies still abound

Paul Korzeniowski // 28 Oct 2019

4 Factors That Can Help You Choose the Right Customer Data Platform

Having a range of choices does not make it any easier for a marketer to select the right capabilities, nor does it promise better results. The key to finding the right CDP is to outline which experiences you want to deliver to remain competitive, now and into the future.

John Nash // 05 Feb 2020

Customer Data Platforms: Striving for a Single View of the Customer

To marketers trying to swim through a flood of disconnected customer data, a CDP can look like the life preserver needed for them to stay afloat. And if it is the real deal, it can be. Here's a look at the CDP field today.

Augie MacCurrach // 26 Nov 2019

Make Your Email Preference Center a Priority and Your Customers Will Reward You

The email preference center represents the best of both worlds: Prospects and customers can control the communications they receive, and marketers get to send better-quality, more targeted communications.

Jason Lark // 19 Nov 2019

To Get Maximum Benefit From Your CRM, Don’t Overlook These Capabilities

Like anything else, CRM solutions are only as effective as the way you use them, and not all sales teams are fully exploiting the technology's features.

Denis Kostusev // 08 Nov 2019