Customers are using more channels than ever to resolve customer service issues. Companies need to harness information across all of these interactions
Sam Del Rowe //
01 May 2018
Platforms like Instagram Stories and Snapchat allow marketers to reach new audiences
Sam Del Rowe //
01 Mar 2018
To get the most out of web-based real-time video, voice, and file and screen sharing, companies must link the functions to their systems of record
Oren Smilansky //
01 Dec 2017
While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology
Sam Del Rowe //
01 Dec 2017
Pairing CRM with sales enablement ensures that sales reps will be more efficient, effective, and productive.
Tony Kavadas //
30 Apr 2018
Personalization and new technologies continue to reshape the business landscape. Here are the emerging sales and marketing trends that can help you stay ahead of the competition.
Olivier Gachot //
16 Mar 2018
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
Manohar Chapalamadugu //
17 Jan 2018
B2B firms need to be visible with the right audiences, educational and persuasive at the right times, and able to accelerate customers through the sales cycle, delighting them along the way. It's a tall order.
Dan Konstantinovsky //
12 Dec 2017
Smartphone-wielding customers are reshaping the shopping experience, both online and in-store.
Arun TomRam SangadiLeslie Ament //
01 Dec 2017
User experience design is now a C-level imperative, whether executives get it or not
Brian Solis //
29 Jun 2017
Voice-first technologies could soon be the engagement tool of choice
Brent Leary //
29 Jun 2017
The roles of purpose and emotion join some usual suspects (mobile and self-service).
Bruce Temkin //
28 Apr 2017