Big Data and AI can be powerful tools in the sales landscape, creating more time for sellers and more revenue for your company.
Ensuring you have clean CRM data to work with is integral to understanding whether a trade show will have the desired ROI. The following best practices set you up to successfully manage the data quality process pre- and post-show.
While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.