-->
Mobile CRM

Customer Relationship Management (CRM) tools designed for mobile devices including smartphones and tablets ensures your sales team always has access to customer data at their fingertips from anywhere they go.

Features

Zero-Party Data: Personalization and Privacy Can Coexist

When customers provide data directly to companies, consent takes on a new meaning for marketers

Demystifying Cryptocurrencies: Promise and Potential Lead to Growing Appeal

Marketers can boost their image with tech-savvy consumers by accepting e-cash

Marketers Need to Optimize for Voice Search

The voice channel presents unique opportunities and challenges for marketers

In Modern Marketing, It’s All About Location, Location, Location

Technological advances are expanding what businesses can do with location-based marketing

ViewPoints

How to Build a Practical Industry-Specific Solution Using Lightning Bolt

VRP Consulting challenged its employees with an internal contest to develop a Lightning Bolt-based solution. The winning idea, months before the pandemic, was a telehealth platform. Here's how this hands-on experience built a value-added industry-specific solution.

Machine Learning Is Your Secret Weapon for Customer Acquisition

A CRM solution that includes machine learning adds the ability to access predictive analytics, automate email marketing campaigns, and drive customer transactions.

Forget Customer Experience—Customer Care Is the New Way Forward

If you want to reap visible results in the form of customer retention, loyalty, and, ultimately, sales, customer experience has to be replaced with customer care as its proactive, more human-like version.

Selling While Sheltering: How Businesses Can Avoid Customer Disruption and Serve Internal and External Needs

In the face of COVID-19, you must have a plan to weather the storm and a plan for when the storm passes. Sales teams must find a way to keep a level head and keep moving.

Columns

Voice + AI Represents the Next Chapter in CRM’s Evolution

As voice technologies become ubiquitous, customer interactions will never be the same

Leveraging CRM in the Face of COVID-19

With seismic changes in the way business is done, CRM and related platforms can help companies and the people they serve

Technology Can Help Us Through the Tough Times

COVID-19 spurred companies to finally start embracing new technologies to continue operations as their employees were being urged to stay home

How to Avoid Dark Patterns that Frustrate and Anger Your Customers

At a time when trust is so critical, interface designs that mislead or trick customers are worst practices

Buyer's Guide Partners