Ensuring you have clean CRM data to work with is integral to understanding whether a trade show will have the desired ROI. The following best practices set you up to successfully manage the data quality process pre- and post-show.
While Cyber Monday has become the biggest online sales day of the year for consumers, how can B2B companies fit into the conversation?
The ODI announcement has generated a fair amount of commentary from the analyst and press community, much of it favorable and focusing on the promise of ODI: elimination of customer data silos, optimal customer experiences, a "360 view" of the customer. But there's some cause for skepticism.
A lack of planning can be fatal, but here are eight steps that can put you on the road to CRM success.