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CRM Case Studies

Magellan Fulfills Its Translation Mission

Mission Cloud Services helps MagellanTV bring its content to a wider audience.

PopSockets Gets Crisper Detail into Sales

Phone accessories company connects to better data with Crisp and Snowflake.

Park City Credit Union Brings Members Closer with Video

Eltropy's unified digital platform helps rural credit union serve hard-to-reach customers.

Princess Polly Boosts Post-Click Purchases by 66 Percent

Personalized homepage content helps retailer increase sales.

CRM Columns

CCaaS: What to Assess Before You Invest

Contact center-as-a-service is a highly competitive market with 200-plus global vendors aggressively vying for business.

Do We Still Need DEI in Customer Service?

DEI has become a hot-button issue, but diverse workforces remain a source of strength.

AI and Sales Management

Sales 2.0 sales teams need Sales 2.0 managers.

What Does Internal CRM Evolution Look Like?

Pitfalls and best practices on your CRM implementation journey.

Reports & Research

The Talkdesk guide to responsible AI

Talkdesk

Contact Center Performance: See How Your Contact Center Measures!

Talkdesk

Embracing Generative AI Through a Unified Customer Experience (CX) Platform Approach

NICE

CX AI Maturity Assessment and Guidebook

NICE

Forrester Report: With Agentic AI, Generative AI Is Evolving From Words To Actions

NICE

The Automation Playbook

NICE

Creating 360-Degree CX Awareness with Purpose-Built AI

NICE

Cutting Through the Noise: The Truth About Enterprise AI and Language in 2025

Language I/O

2025 Contact center buyer’s guide

Genesys

Genesys prescriptive migration

Genesys

Extending orchestration beyond the contact center with work automation

Genesys

Leveraging AI to improve the customer experience

Genesys

Beyond basic integration: Unify your CRM system and contact center

Genesys

Breaking Barriers to Reach Customers and Improve Engagement