AI’s Powerful Impact on CRM
21 Nov 2024
AI is already revolutionizing sales, marketing, and customer service.
The AI Endgame Is Decision Automation
01 Oct 2024
Applying AI Successfully to Customer Service
29 Aug 2024
Manage the challenges, realize the benefits.
Meet the New ROI for AI Projects: Return on Transformation Investment (RTI)
05 Jul 2024
Quantifying success in AI projects requires new techniques for measurement.
How the GenAI-Metaverse Relationship Impacts CRM
10 Jun 2024
The two technologies together lead to better sales, marketing, and customer service experiences.
Generative AI Is Everywhere, but Will Consumers Ever Fully Understand It?
02 May 2024
Due to distrust and a lack of understanding, consumer adoption of genAI is lagging.
Achieving Trust in the Age of AI
29 Mar 2024
Companies will learn that without enough precision data, mistrust of AI will persist.
Integrating CRM, AI, and the Metaverse
15 Feb 2024
Futuristic-sounding customer experiences are now becoming reality.
CX Pros Will See a Year of Post-Pandemic Push-Pull
09 Jan 2024
With genAI on tap, 2024 will bring plenty of customer experience opportunities (and pitfalls).
VR Training Is Replacing Traditional Sales and Customer Service Training
20 Nov 2023
This new training paradigm benefits employees, customers, and the bottom line.
The 12 Major Risks of AI
06 Oct 2023
Opportunities abound and optimism is warranted, but so is a degree of caution.
Spatial Computing: The Power to Transform CRM
21 Aug 2023
AR/VR is already making inroads with consumers, and CRM won't be far behind.
CX Leaders Must Prepare for Exponential Efficiency
05 Jul 2023
Paradigm shifts await customer experience organizations.
The Metaverse and Generative AI: Where Does CRM Fit into the Picture?
26 May 2023
The interaction of these technologies will form the future of commerce.
Forrester's Three Drivers of the Best B2B Growth Engines
05 May 2023
What causes B2B growth engines to break down, and what do the best growth engines look like?
Generative AI’s Use Cases Are Already Emerging
30 Mar 2023
ChatGPT has lit up imaginations, but the underlying technology is more than a shiny object.
How the Metaverse Will Change Everything
24 Feb 2023
Leverage the technology to help you transform, or become the next Blockbuster.
2023: A Year of Reckoning for CX Programs
17 Jan 2023
CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.
What the Metaverse Can Learn from CRM and the Dotcom Bust
14 Nov 2022
The metaverse has enormous potential, but successful applications won't simply happen.
Creating Customer Experiences that Endure
29 Sep 2022
They need a foundation built on orchestrated systems, processes, and technologies.