B2B Marketing Executives Must Focus on These Key Trends in 2022

Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.

Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts

Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.

Long-Term Customer Loyalty Is Long Gone

Having the best product or service is not enough; loyalty pros need to focus on other factors.

Invisible Culture: Sustaining Great CX in Our Remote Work Times

An organization's norms and values must permeate the workforce, now more than ever.

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.

VR/AR: A Game Changer for Sales and Marketing

Virtual reality/augmented reality is poised to remake CX.

B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery

We may be approaching the beginning of the end. This is good news for customers.

CRM’s Digital Executives Take a Front Seat Post-Pandemic

It's all hands on deck as successful companies shift to a digital C suite.

The Key to Global Success? Global CRM

Companies have to get all of their accounts rowing in the same direction.

Emerging Technologies Can Keep Your Digital Hotel Solidly Booked

Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.

Virtual Events Stink. Here’s How to Improve Them

With online conferences, let's have less hostage videos, more spontaneity

Companies Have Built Up CX Equity. Here’s How They Should Use It

A reservoir of goodwill will be critical to bringing back customers once the crisis passes

Automation Is the Future of CX

Why every enterprise will design for self-driving, self-learning, and self-healing sentience

3 Ways to Enhance Customer and Employee Collaboration Post-COVID-19

Now is the time to harness all the tools of customer engagement

How to Avoid Dark Patterns that Frustrate and Anger Your Customers

At a time when trust is so critical, interface designs that mislead or trick customers are worst practices

For Salespeople, It’s All About the Interface

Tools that are both useful and intuitive will improve customer relationships as well

CRM’s Critical Role in Successful Digital Transformation

Putting customers at the center of your digital efforts involves sound CRM processes

How to Cut Costs With CX—and Prove It

Cutting costs in quantifiable ways is a win for customers and companies

How AI Is Impacting CRM (Already)

More customer data leads to smarter AI, and the sky's the limit

Is Net Promoter Score Right for You?

Loyalty and CX are not the same thing