Spatial Computing: The Power to Transform CRM

AR/VR is already making inroads with consumers, and CRM won't be far behind.

CX Leaders Must Prepare for Exponential Efficiency

Paradigm shifts await customer experience organizations.

The Metaverse and Generative AI: Where Does CRM Fit into the Picture?

The interaction of these technologies will form the future of commerce.

Forrester's Three Drivers of the Best B2B Growth Engines

What causes B2B growth engines to break down, and what do the best growth engines look like?

Generative AI’s Use Cases Are Already Emerging

ChatGPT has lit up imaginations, but the underlying technology is more than a shiny object.

How the Metaverse Will Change Everything

Leverage the technology to help you transform, or become the next Blockbuster.

2023: A Year of Reckoning for CX Programs

CX programs that help companies restart the CX growth engine—and have the data to prove it—will thrive, despite corporate belt tightening.

What the Metaverse Can Learn from CRM and the Dotcom Bust

The metaverse has enormous potential, but successful applications won't simply happen.

Creating Customer Experiences that Endure

They need a foundation built on orchestrated systems, processes, and technologies.

How Should Metaverse Pioneers Organize Their Efforts?

Don't be late to the party or, worse, end up missing the opportunity altogether.

Prepare for the Age of the Metaverse Economy

A rundown of use cases and the steps to get you started.

You Can’t Duck the Metaverse

And you shouldn't want to: This is where your customers will go next.

Six Myths About Design, and Four Ways to Overcome Them

Too many companies are in the dark about what design is, who should be involved, and how to do it well.

Understanding the Metaverse Economy

Enterprises will be able to bring their physical and digital presences together.

It’s Time to Focus on the Metaverse

Virtual worlds will be the most transformative technology in the next decade. Prepare your strategy now.

B2B Marketing Executives Must Focus on These Key Trends in 2022

Marketing leaders need to put customers at the center of their strategy and operations to accelerate revenue growth in an uncertain environment.

Eight Steps to Successfully Integrate VR-XR-AR into Your CRM Efforts

Virtual reality, mixed reality, and augmented reality will be game changers for sales, marketing, and customer service.

Long-Term Customer Loyalty Is Long Gone

Having the best product or service is not enough; loyalty pros need to focus on other factors.

Invisible Culture: Sustaining Great CX in Our Remote Work Times

An organization's norms and values must permeate the workforce, now more than ever.

Companies Must Compete on Decision Velocity

To those who can make faster, more accurate decisions, time is a friend.