Advanced solutions can now sift through customer data from many sources to create a single ‘golden record'
Phillip Britt //
28 May 2019
What's really changed since Europe's major privacy law took effect in May 2018?
Leonard Klie //
25 Apr 2019
Companies are opening their CRM systems to partners, vendors, suppliers, and customers with new digital twin technology
Phillip Britt //
25 Apr 2019
These vendors provide the products, services, and integrations that add up to innovation
the Editors of CRM magazine //
25 Mar 2019
DPA, also known as intelligent automation (IA), enables you to design and deliver processes built for the digital world, ones that place the customer—and the outcomes they desire—at the center of every journey.
Don Schuerman //
10 Jun 2019
Customer loyalty is clearly not what it used to be. To thrive in today's intensely competitive environment, beer marketers have grown to rely on these data-driven insights that any marketer can appreciate and use.
Tom Treanor //
06 Jun 2019
By capturing and analyzing actual customer behavioral data, you can close the voice-of-the-customer blind spot, understanding consumer needs through their actions.
Mark Smith //
04 Jun 2019
Customers expect to have closer relationships with small businesses, so having a CRM platform that is flexible, easy to use, and provides a 360-degree view of their history with you is critical.
Duncan Stockdill //
30 May 2019
Marketers should view data as just one ingredient in a successful recipe
Paul Greenberg //
28 May 2019
It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.
Leonard Klie //
06 Jun 2019
Not surprisingly, artificial intelligence is infusing every part of the sales process
Jim Dickie //
28 May 2019
Branded social communities can be re-imagined as rooms hosting private meetings, public seminars, and places to socialize
Barton Goldenberg //
28 May 2019