Enterprise CRM Articles, Analysis, and News

CRM Looks for Its Link on the Blockchain

Largely used for financial transactions, blockchain technology is finding its way into front- and back-office applications

Paul Korzeniowski // 01 Jun 2018

WebRTC + CRM = Better Customer Support

To get the most out of web-based real-time video, voice, and file and screen sharing, companies must link the functions to their systems of record

Oren Smilansky // 01 Dec 2017

Pulling Maximum Benefit From a Partner Ecosystem

Global companies don't become as successful as they are by going it alone

Phillip Britt // 01 Dec 2017

Making It Personal for Every Customer

While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology

Sam Del Rowe // 01 Dec 2017

3 Ways Big Brands Can Adopt a Small-Business Mind-Set

For big businesses looking to revamp their communications strategy, making changes from the outside in by adopting a small-business mind-set can fuel lasting engagements and build loyal customers.

Debbi Dougherty // 18 Jun 2018

4 Ways SPM Systems Keep Your Team Aligned and Focused in a Sea of Change

M&A mayhem may be coming to your sales team. Sales performance management can ensure that you're ready.

Erik W. Charles // 08 Jun 2018

CCM Brings Customer Communications Under One Umbrella

As customer expectations and communication channels continue to multiply, customer communication management (CCM) solutions can reduce the chaos.

Scott Draeger // 06 Jun 2018

Blockchain Is One Emerging Technology Manufacturers Should Embrace

Manufacturing is not often synonymous with innovation. But by adopting blockchain technology, manufacturers can elevate their operations, performance, and customer trust.

Mickey Patton // 01 Jun 2018