Instead of marketing trends, let's talk about what we need from leaders in 2025—not just strategies or tools but the qualities that truly matter
Kellie Walenciak //
23 Dec 2024
These efforts ensure alignment, engagement, and adoption across organizations to maximize the value of the investment and mitigate operational disruptions.
Riley Smith //
18 Dec 2024
What true data ownership entails for CRM leaders is secure, easily auditable, accessible, and trusted historical data backup and archives.
Joe Gaska //
16 Dec 2024
CRM is often viewed primarily as data and technology rather than a methodology to help brands understand audience needs, deliver rational and emotional value, and measure impact.
Joe Rueckert //
30 Oct 2024