Enterprises should not be expected to play the role of middlemen as they hire more and more vendors to address increasing customer experience demands.
Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.
One of the best moves that brands can make in 2021 is to prioritize customer retention, which means reassessing your past strategies and adding value to your customer experiences.
Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.