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Enterprise CRM Solutions

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2021 CRM Top 100

CRM presents its third annual rundown of the leading companies and hottest trends in customer relationship management.

Tips for Battling Bias in AI-Based Personalization

Being aware of human flaws could lessen the chance of them becoming damaging technology flaws

The Keys to Identifying Underserved Markets

Data analytics, mapping software, social media tools, and personas help marketers identify new customer groups.

Engagement Hubs Put Customers at the Center

CEH technology emerges to connect multiple customer-facing systems.

ViewPoints

Building the Cross-Company Customer Experience

Enterprises should not be expected to play the role of middlemen as they hire more and more vendors to address increasing customer experience demands.

How AI Is Reimagining the Customer Experience

Customers know that AI-driven tools exist for personalizing the experience because they encounter the technology everywhere they go online: Amazon, Netflix, Spotify, etc. Fortunately, organizations of all sizes can use AI-driven tools to power their customer experience and compete in the big leagues.

4 Ways for Marketers to Maximize Customer Retention

One of the best moves that brands can make in 2021 is to prioritize customer retention, which means reassessing your past strategies and adding value to your customer experiences.

Customer Data Unification: The Art and Science of Knowing Your Customers

Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.

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The Latest CRM Innovations Prove That Words Truly Matter

Systems today allow customers to speak conversationally while natural language technology understands and processes their words.

VR/AR: A Game Changer for Sales and Marketing

Virtual reality/augmented reality is poised to remake CX.

CRM’s Impact During, and After, the Pandemic

Smart implementations really demonstrated their worth

Digital Sales Transformation: How Done Is Done?

COVID changed everything, but the change isn't over yet.

Buyer's Guide Partners