When enterprises need great CRM software but lack the time or talent to build it in-house, outsourcing is only logical. But it's important to find the right long-term partner from the start.
By adopting an agile approach and eliminating the silos that separate people, technologies, and data, you can nurture a marketing ecosystem that is well suited to achieve the seamless, insight-driven, omnichannel experience to which we all aspire. The second in a two-part series.
Having a range of choices does not make it any easier for a marketer to select the right capabilities, nor does it promise better results. The key to finding the right CDP is to outline which experiences you want to deliver to remain competitive, now and into the future.
Industry struggles of the 2010s have made today's chief marketing officers more agile than ever before; still they can expect 2020 to test their limits. But America's marketing chiefs remain optimistic thanks to that agility ace up their sleeve. Here are five trends they must act on.