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Enterprise CRM Solutions

Enterprise CRM systems and solutions are designed for managing customers across large and complex organizations with many customer touchpoints while providing the best possible customer experience possible. Explore the latest enterprise CRM news, analysis, and advice here.

Features

Tips for Making Your Marketing Plan

Here are the insights you need to set your strategy and the technologies that can deliver them.

The Best CRM Software, Solutions, and Innovators: The 2023 CRM Industry Awards

Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.

The Best CRM Software and Solutions: The 2023 CRM Industry Leader Awards

Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.

Five Top Innovating CRM Companies for 2023: The CRM Conversation Starters

These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.

ViewPoints

How to Nurture Gen Z Into Effective Sales Leaders

The traditional sales strategies may not apply to Gen Z, but that doesn't mean you can't nurture and mold this young breed into innovative, successful sales leaders.

Beyond the Quota: 5 Steps for Building an Effective Channel Sales Engine

Success comes down to establishing the right foundation for channel success and consistently showing value to both the partner and their customers.

Successful CRM Does Not Rely on Employee Participation

In knowledge-based industries like finance and professional services, tracking and managing complex relationships can be too time-consuming. The solution: thoughtful automation.

Human-Centered CRM Can Make a Difference for Seniors

How CRM is driving better outcomes in the senior-living industry.

Columns

Sales AI vs. Traditional CRM

In the battle of ROI, which one wins?

VR Training Is Replacing Traditional Sales and Customer Service Training

This new training paradigm benefits employees, customers, and the bottom line.

How Does Employee Age Impact CRM Usage?

The generation gap rears its ugly head, but there's hope yet.

AI Profoundly Influenced Our Awards This Year

Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.

Buyer's Guide Partners