Enterprise CRM Articles, Analysis, and News

QR Codes Failed Because the Ask Was Bigger Than the Reward. That’s Changing

After many false starts, QR codes have finally found their footing, but marketers need to treat the post-scan experience as seriously as the code itself.

Linda Pophal // 30 Apr 2026

Keeping Customer Data More Secure with AI

AI might have the best chance of catching data threats at the hands of AI.

Phillip Britt // 30 Apr 2026

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

Phillip Britt // 01 Apr 2026

How CX Teams Can Keep AI Fatigue at Bay

Here are three disciplines that distinguish stalled rollouts from sustained results in AI-powered customer experience.

Muthuselvan Renganathan // 15 May 2026

Designing for the Segment of One: Why Experience Architecture is Replacing the Campaign

Unify clean data and leverage AI to deliver highly individualized, real-time shopping experiences that seamlessly respond to customer intent and build long-term trust.

Tristan Barnum // 12 May 2026

The Modern Contact Center’s Role in Delivering Consistent Customer Experiences

Bringing customer service functions under one coordinated system creates a more seamless service hub that leads to more satisfied customers and a healthier bottom line.

Justin Piccione // 28 Apr 2026

Trusted AI in Enterprise CRM: Moving Beyond the Hype to Practical Implementation

Why most enterprise AI initiatives fail in CRM environments, and what organizations must build internally before expecting business impact from AI features.

Saurav Pal // 20 Apr 2026