Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?
The challenge, as always, is personalization at scale.
Renegotiating Contracts During COVID Is Good Business
Helping customers weather a crisis can pay off in future loyalty
The Ugly Truth About CRM Data
If too much of it is missing or wrong, no digital transformation can happen
To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation
Three process pillars must be in place to steady your system
How to Price Right the First Time—and Deliver Value to Customers
Get the margins you require while building strong customer relationships
Voice + AI Represents the Next Chapter in CRM’s Evolution
As voice technologies become ubiquitous, customer interactions will never be the same
Leveraging CRM in the Face of COVID-19
With seismic changes in the way business is done, CRM and related platforms can help companies and the people they serve
Don’t Repel Sales Prospects You’re Trying to Attract
Here's how to get your foot in the door with a professional approach
Make Your Business Case an Offer They Can’t Refuse
This means accurately assessing how things are, demonstrating how they can approve, and then showing your work. Make your business case so strong an argument for your offer that no one can deny its overall value.
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
Use Business Cases as an Opening and Closing Tool
They are a perfect way to assist your customer in due diligence while building trust
Make Customers Your Best Salespeople
The advocacy of a satisfied customer can make all the difference in B2B sales
It’s Time to Deploy, not Dabble with, Social CRM
Don't miss out on engaging with customers in a meaningful way
Automating Customer Service Means Striking a Balance
Too much automation can leave customers feeling put off
6 Data Categories Your CRM System Should Be Capturing
Go beyond contact information to connect with clients on a deeper level
CRM Analytics: Shifting the Balance
What's relevant to customers and sustainable for businesses?
Rx for Social Intelligence Center
Mix skilled workers, listening platform, and measurable objectives
Social Media’s Advocacy Paradox
Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value
The Right Customer Experience Strategy
It varies from "tailored intimacy" to "customer self-service"
Marketing Beyond the Cloud
Technology and strategy convert customer interactions into actionable insight