Why B2B Buyers Choose the Safest, Rather than the Best, Solution
Sellers need to understand the risk-reward (and very human) calculations their customers make all the time.
Optimizing CRM Will Increase Revenue Velocity
Companies are increasingly feeling the need for speed
Analytics, AI, and Collaboration: 3 Ways CRM Elevates Business Performance
CRM's latest tools have helped a create a new competitive advantage in times of disruption.
4 Ways to Optimize Your CRM for the COVID Age
Here are the lessons we've learned helping businesses weather the pandemic.
Front-Office Transformation: The Key to CRM Execution
You have to make sure everyone is on the same team (including your customers).
Six Future-Ready Trends to Boost Your Digital Transformation
Thanks to technology advances and the pandemic, we've passed the point of no return. Transforming your business must happen now
CRM’s Impact During, and After, the Pandemic
Smart implementations really demonstrated their worth
How to Regain Customer Trust in 2021
Your user experience needs to inspire user confidence.
Your Customers Want Authentic Connections. Is Your CRM Strategy Creating Them?
The challenge, as always, is personalization at scale.
Renegotiating Contracts During COVID Is Good Business
Helping customers weather a crisis can pay off in future loyalty
The Ugly Truth About CRM Data
If too much of it is missing or wrong, no digital transformation can happen
To Thrive During COVID-19 Recovery, Shore Up Your CRM Foundation
Three process pillars must be in place to steady your system
How to Price Right the First Time—and Deliver Value to Customers
Get the margins you require while building strong customer relationships
Voice + AI Represents the Next Chapter in CRM’s Evolution
As voice technologies become ubiquitous, customer interactions will never be the same
Leveraging CRM in the Face of COVID-19
With seismic changes in the way business is done, CRM and related platforms can help companies and the people they serve
Don’t Repel Sales Prospects You’re Trying to Attract
Here's how to get your foot in the door with a professional approach
Make Your Business Case an Offer They Can’t Refuse
This means accurately assessing how things are, demonstrating how they can approve, and then showing your work. Make your business case so strong an argument for your offer that no one can deny its overall value.
Is Your CRM as Intelligent as It Should Be?
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
Use Business Cases as an Opening and Closing Tool
They are a perfect way to assist your customer in due diligence while building trust
Make Customers Your Best Salespeople
The advocacy of a satisfied customer can make all the difference in B2B sales