Make Your Business Case an Offer They Can’t Refuse
01 Nov 2019
This means accurately assessing how things are, demonstrating how they can approve, and then showing your work. Make your business case so strong an argument for your offer that no one can deny its overall value.
Is Your CRM as Intelligent as It Should Be?
18 Oct 2019
CRM platforms must capture and organize ever-increasing amounts of data, and AI can help
Use Business Cases as an Opening and Closing Tool
15 Jul 2019
They are a perfect way to assist your customer in due diligence while building trust
Make Customers Your Best Salespeople
25 Mar 2019
The advocacy of a satisfied customer can make all the difference in B2B sales
It’s Time to Deploy, not Dabble with, Social CRM
01 Jan 2019
Don't miss out on engaging with customers in a meaningful way
Automating Customer Service Means Striking a Balance
01 Oct 2018
Too much automation can leave customers feeling put off
6 Data Categories Your CRM System Should Be Capturing
14 Sep 2016
Go beyond contact information to connect with clients on a deeper level
CRM Analytics: Shifting the Balance
20 Jul 2011
What's relevant to customers and sustainable for businesses?
Rx for Social Intelligence Center
24 Jun 2011
Mix skilled workers, listening platform, and measurable objectives
Social Media’s Advocacy Paradox
18 May 2011
Businesses and consumers have different perceptions, according to social CRM study by IBM's Institute for Business Value
The Right Customer Experience Strategy
15 Apr 2011
It varies from "tailored intimacy" to "customer self-service"
Marketing Beyond the Cloud
17 Mar 2011
Technology and strategy convert customer interactions into actionable insight
The Service Provider–Customer Paradox
25 Feb 2011
Fewer consumers are switching, but that doesn't mean they are happy
Pick a Strategy Before It Picks You
31 Jan 2011
Social media engagement requires a well-thought-out enterprise-wide approach
Analyzing the New Customer
03 Jan 2011
Customer analytics are emerging as a competitive advantage.
Consumers Depend on Us
31 Dec 2010
Being friended or followed is desirable; fostering trust is more important
Intimacy Issues
04 Nov 2010
You can enhance customer intimacy in ways that didn't exist until very recently.
Marketing on a Leash
14 Sep 2010
Tight budgets and heightened expectations combine to pose a challenge.
Navigating the Vendor Landscape
11 Aug 2010
A leading analyst firm assesses the CRM marketplace.
The Cautionary Tales of CRM
14 Jul 2010
Words of wisdom drawn from decades of disappointment.