Our 22nd annual awards recognize the vendors and innovators that shone the brightest in the past year.
Our top five picks in 11 categories point the way forward with the best products and capabilities hitting the market in customer service, marketing, and sales.
These vendors kept the industry abuzz with products, services, and integrations that add up to innovation in sales, marketing, and customer service.
When AI is in charge of the initial customer engagement, handling routine tasks and resolving more requests, customer service agents are freed up to intervene in complex or emotional cases requiring a human touch.
Various forms of AI and descriptive and predictive analytics have been used in the back office for decades, and we're now seeing them being brought into the front office to power personalization in customer engagement.
Delight customers, drive business growth, and foster lasting loyalty by prioritizing appreciation, honesty, responsiveness, and ease of experience.
If leadership decides to establish customer experience as a key performance indicator, the next question becomes: "How do you measure it?"
Some tips and tricks I've learned, both through personal and professional experience.
Contact centers are highly complex, and they need lightning-fast decision makers.
Just about every CRM vendor or service provider highlighted in our awards section as done something with generative AI.
Can you dare to be so good you make yourself obsolete?