Customers, particularly younger ones, aren't simply interested in products and services; they want to see that brands will stand up for shared values.
Listening to what your customers have to say is critical, and so is organizing that feedback so that it reaches the right sets of ears.
Consumers expect real-time, personalized engagement with brands—and brands are going to need customer care automation to provide it.
When is gifting most impactful, and what type of gift is appropriate? Get started with these four ideas.