Most companies, especially those with SaaS offerings, focus considerable attention on running programs to measure the health of their customers. Yet little is done to organize the data and mold it into a structured and purposeful record of customer sentiment.
Your customers have exactly what you need to know about your business. What's better than getting the opinions of people who are actually using your products and services?
Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.
To build (or rebuild) customer trust and loyalty, companies should respond to feedback in a natural way that makes customers feel heard.