Awareness and Conversion Account for 62.6% of Total Media Spend, Gartner Finds

Analysts highlight the strategic implications of AI-driven shifts toward digital, acquisition, and human capability during Gartner Marketing Symposium/Xpo.

Highspot MCP Server Now Available in the OpenAI ChatGPT App Store

Highspot expands its agentic ecosystem with OpenAI integration, enabling sales teams to assess deal health and take action directly from ChatGPT.

Salesforce to Run Fan Engagement and Tournament Operations at FIFA World Cup

Salesforce's partnership with FIFA brings the Agentforce 360 portfolio, including Slack, to the World Cup for workforce operations, host city collaboration, and fan engagement.

ZoomInfo Integrates with Claude

ZoomInfo has made its verified GTM intelligence available inside Claude through GTM.AI.

Amplify Expands Integration with Wealthbox CRM

New integration allows Wealthbox client data to flow from onboarding through multi-custodial account opening, investment management, and reporting within the Amplify platform.

Messagepoint Launches MARCIEAssist

Messagepoint's MARCIEAssist is an agentic AI tool to automate customer communications management.

Aircall Acquires Piper AI

Acquisition extends Aircall from customer communications into multichannel agentic revenue execution, automating follow-ups with prospects, CRM updates, deal scoring, and next steps after every customer interaction.

Sweep Launches Cross-Platform Agent That Reasons Across Salesforce, Snowflake, and Data 360

Sweep's new release provides a single agentic layer for the entire delivery lifecycle, across connected systems.

InMobi Advertising Partners with Scope3

InMobi partners with Scope3 to bring Glance's 300 million first-party users and InMobi's nearly 2 billion mobile users to AI-powered buying agents through a single connection.

Salesforce to Acquire Contentful

Salesforce will integrate Contentful into its Customer 360 platform.

Salesforce Launches AI Marketing Agents

Salesforce's new marketing AI agents build pipeline, create content, and run campaigns.

Eltropy Expands Voice Authentication Ecosystem with Illuma, IDgo, and Pindrop

Eltropy is expanded its partnership ecosystem to expand voice authentication across consumer interactions for credit unions and community banks. (Featured on SpeechTechMag.com.)

Liferay Introduces Liferay AI Hub 

Liferay AI Hub enables organizations to build, deploy, and govern AI agents at scale.

8x8 Launches 8x8 Pulse and 8x8 Resolve

8x8 Pulse provides conversational intelligence, while 8x8 Resolve provides critical communication management.

Outreach Launches MCP Suite and Agentic Ecosystem Marketplace

Outreach's new MCP Client and Agentic Ecosystem Marketplace, plus MCP Server let revenue agents act across any sales workflows.

MessageGears Expands Integrations with Five New Data Sources and Destinations

MessageGears has introduced direct connections to TikTok, Google Drive, SingleStore, Microsoft Azure, and Bynder.

Whisp Adds Opt-In and Loyalty Capabilities

Whisp has launched a customer opt-in activation platform, Perks Pass loyalty platform, and RCSync.

Vonage Launches Industry-Specific AI Agents for Healthcare, Financial Services, and Retail Contact Centers

Vonage's strategic partnerships with Avaamo and Syndeo enable companies to deploy industry-specific AI agents for self-service and agent intelligence. (Featured on SmartCustomerService.com.)

Qlik Expands Partnership with Snowflake

Qlik is helping Snowflake customers bring more data into Snowflake in real time, extend Snowflake and Snowflake Cortex AI workflows with governed enterprise context, and connect analytics to governed action.

Zendesk Support Assistant for Microsoft 365 Now Available on Microsoft AppSource

Zendesk Support Assistant integrates Microsoft Agent 365 to support employees through AI-powered workflows inside Microsoft Teams, Outlook, Word, and more. (Featured on SmartCustomerService.com.)