How CSOs Can Maximize Sales Analytics’ Impact
23 Apr 2024
Leaders should start by establishing a clear vision and road map.
Experiential CRM: Designing Immersive Marketing Campaigns and Events
16 Apr 2024
This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.
It’s Time to Make AI More Human
12 Apr 2024
Outlasting the AI hype means making AI more human.
The (Natural) Language of Marketing
08 Apr 2024
NLP and NLU underpin effective generative AI for marketers.
Revolutionizing Sales and Marketing: How AI is Unleashing the Potential of SDRs
02 Apr 2024
Artificial intelligence can help sales development reps focus on the more strategic work of building relationships.
For Marketing Success in 2024, Prioritize Customer Trust
28 Mar 2024
Listening to your customers, taking action on feedback, and building a customer community helps you strengthen trust and long-term loyalty.
Supercharging Personalization with CX AI
21 Mar 2024
AI enables companies to know customers as individuals and tailor their journeys.
Boosting Customer Loyalty with Enhanced Payment Experiences
19 Mar 2024
Positive payment experiences marked by speed, convenience, security, and flexibility increase the chances of return business.
Generative AI Ushers in Retail’s New Era
12 Mar 2024
New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.
How Observability Technology Can Help Banks Create a Seamless Customer Experience
07 Mar 2024
Digital transformation efforts must prioritize both service reliability and data security and privacy. Real-time monitoring capabilities can detect potential issues before they impact customers.
The Rise of Social Commerce: Redefining Retail in a Marketplace-Driven World
05 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
How to Empower Your Sales and Marketing Teams with CRM Tools in 2024
29 Feb 2024
Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.
Prepare In-Store Employees for Tough Shoppers and Situations
27 Feb 2024
The unexpected is now more expected than ever, and retailers should provide adequate training, establish clear policies, and make it easy for employees to collaborate across teams to prepare them for aggressive shoppers.
AI-Powered Analytics Drives Real-Time Personalization
22 Feb 2024
The hyper-personalization revolution will enable product recommendations based not only on past purchases but a customer's current mood, recent behavior, even the weather outside.
The Pros and Cons of Running an Entirely Mobile Online Business
16 Feb 2024
As smartphones and tablets have become primary tools for both consumers and entrepreneurs, a mobile-first strategy is the way forward—but it represents an exciting yet challenging shift.
Generative AI Will Redefine Crucial Work Skills, but It Can’t Replace Human Expertise
13 Feb 2024
GenAI signals new possibilities, and it's inevitable that certain tasks will be automated. But humans won't be replaced; instead, their roles will be elevated.
AI's Role in Accelerating Revenue: A Guide for Success
08 Feb 2024
The sheer volume of customer data introduces speed and efficiency challenges, with human errors and slower processes hindering revenue growth. That's where AI comes in.
Why Consumers Are Demanding More from E-Commerce Companies
05 Feb 2024
The key to e-commerce thriving this next year and beyond lies in adopting new strategies and technologies to meet consumers where they are. Interactivity is imperative.
How to Make Customer Service a C-Suite Priority
02 Feb 2024
Service and support leaders should reframe their performance narratives around C-suite priorities and emphasize the importance of improving CX. (Featured on SmartCustomerService.com.)
AI and Trust: Language Matters
01 Feb 2024
Companies need to do a better job of selling AI to contact center leaders and employees and customers. (Featured on SmartCustomerService.com.)