Viewpoints

3 Ways to Become a Data-Driven Customer Success Manager

The best customer success managers drive profitability for their company and their customers by helping to define best practices, identify patterns for meaningful upselling and cross-selling, lending input on relevant content creation, and making customers advocates for their products.

Best Practices for Getting the Most Out of Customer Feedback

Your customers have exactly what you need to know about your business. What's better than getting the opinions of people who are actually using your products and services?

7 Cultural Changes That Matter for Your Company

These seven pillars of company culture directly affect how much employees like their jobs, and how well they do them.

3 Ways Customer Data Platforms Can Help Rescue Retail

Now more than ever retailers need to harness the most valuable tool they have at their disposal—data.

How ‘Trigger Systems’ Can Maximize Your Multichannel Marketing

Have road maps in place to optimize the reach of your campaigns across multiple channels.

With Email Campaigns, How Much Personalization Is Too Much (or Too Little)?

For the best results, B2B sales emails need to find to find the sweet spot of personalization.

3 Reasons Why Enterprises Need the Growing Gig Economy

Companies are finding that, empowered by technology, the gig economy can solve talent, experience, and security challenges in ways that were not possible just a few years ago. One CEO from the call center industry weighs in with his perspective.

Loyalty Programs for the Data-Conscious Customer

What does the future hold for loyalty programs? With stricter data regulations and a growing awareness of the need for data privacy, new tactics are needed for earning customer loyalty.

3 Tips for Winning Customers with Emotions

Involving customers early and often in the customer experience design process can reap big rewards.

Your Customer Feedback Program Needs to Actually Engage with Customers

To build (or rebuild) customer trust and loyalty, companies should respond to feedback in a natural way that makes customers feel heard.

What You Need to Know to Win Back Lapsed Customers

They are your lowest-hanging fruit and the segment of guests most likely to help drive incremental revenue. But how do you identify when a customer has actually lapsed?

7 Steps for Making B2B Marketing Content Count

It can be hard for B2B marketers to cut through the noise. Here's how to make content more strategic, generate greater ROI, and reach prospects at every stage of the sales funnel.

The 2 ABM Questions Revenue Teams Need to Answer

When sales and marketing teams tackle these questions together, they'll have a much better chance of targeting the right people, with the right message, at the right time.

Need to Demonstrate—and Increase—Trade Show ROI? Prioritize Clean Data

Ensuring you have clean CRM data to work with is integral to understanding whether a trade show will have the desired ROI. The following best practices set you up to successfully manage the data quality process pre- and post-show.

How to Be a Data-Driven Advertiser While Still Protecting Your Brand

Every marketer wants to protect the brand, but sometimes, advertising tests can reveal that a brand's guidelines are actually suppressing results. Here's how to develop a creative testing plan that appeases both brand-driven priorities and data-driven advertising.

How to Choose the Best Sales Process for Your Business

There is no pipeline panacea or one-size-fits-all solution. To decide what sales process is right for you, trust your knowledge and your data.

5 Mistakes that Cost Digital Marketers this Holiday Season

Here's how to avoid limiting your online revenue potential during this key sales period next year.

So Who’s Really Responsible for the Customer Experience?

The customer experience is more important than ever, but ownership of the experience has never been so ambiguous.

How to Build a Culture of Digital Transformation

The real-life practicalities of digital transformation are significantly less about tools and data and more about the humans who employ them.

The Holiday Shopping Season Is Critical. Retailers Should Make It Less Critical

A smart, omnichannel, subscription-based approach that emphasizes customer relationships over transactional tactics, and converts customers' goodwill into recurring revenue, can keep the holiday cheer going year-round. Plus: five retailers show how.