Luddites Like Me Like Personal Interactions
11 Nov 2019
Any texts I receive from companies must be relevant, must provide value, and must be personalized.
Amid Economic Uncertainty, Optimize, Don’t Downsize
01 Oct 2019
Department heads need to look beyond simple expense trimming and instead focus on optimizing what they already have
Making Sense of the Acronym-Laden Industry
26 Aug 2019
Companies can now use an API to incorporate AI into their KPI, all to get more ROI and provide a better UX.
AI Is Top of Mind for Everyone in CRM
15 Jul 2019
The consumer uses for AI are numerous, but just as real are the business use cases.
Don’t Let AI Distract from the Real Problem
06 Jun 2019
It is clear that many organizations still struggle with the same issues they had 10 or 20 years ago.
Don’t Let AI Distract from the Real Problem
28 May 2019
It is clear that many organizations still struggle with the same issues thay had 10 or 20 years ago.
The GDPR Needs to Have Its Teeth Sharpened
25 Apr 2019
To not follow through on the enforcement side does everyone a disservice
Who Really Wins with Vendor Consolidation?
25 Mar 2019
Companies can focus on customer service and process improvements instead of constantly purchasing, integrating, configuring, and customizing complex software.
Being an Enabler Has Become a Good Thing
01 Mar 2019
The term 'enabler' now has positive connotations, at least in a business context
The Gig Economy Isn’t New, but It Might Be Worth a Second Look
01 Jan 2019
Your customers' next text, chat, IM, or phone conversation with customer service could be with a freelance agent
I’m Giving You Good Information. Use It!
01 Dec 2018
Knowing which leads to call and which ones to avoid is valuable data
Let’s End the Partisanship
01 Nov 2018
Companies have been bogged down by party loyalties to a specific department (marketing, sales, or customer service) for a long time
It’s Time for Marketers to Go Back to School
01 Oct 2018
The higher education market could benefit from a new marketing technology that takes personalization to a new level
CRM Is Making a Difference
27 Aug 2018
In just the past year alone, we've seen huge advances in artificial intelligence, augmented and virtual reality, blockchain, automated bots, and so much more
CRM Recovers with Low-Cost Options
21 Jul 2011
Being agile in today's competitive market enables organizations to better respond to customers' changing needs.
Our New e-Commerce Reality
24 Jun 2011
All's fair in love and war—and retail
Why Should I Trust People Like Me?
18 May 2011
Enter the Age of Analytics
15 Apr 2011
To make the best use of your time and your company's CRM investments, you must measure what you manage.
Getting Personal: Be Appropriate or Beg for Forgiveness
17 Mar 2011
Personalizing customer communications is important, but it's essential to understand your audiences' preferences and not assume that you know them.
Is a Contact Center Revival ‘Up Around the Bend’?
02 Mar 2011