Magazine Features

Meet Customers with Messaging

Customers are using messaging apps, so companies need to adopt them too

Digital Sales Transformation Needs the Right Connections

Companies that have had strong sales in the digital world needed more than just a computer

Mastering Data Requires Attention to Detail

Businesses needing a 360-degree view of their customers can achieve it if they're willing to put in the work

Segmentation Enters the Sales Playbook

While a common tool for marketers, sales has started using segmentation as well

Cloud Contact Centers Are More Than Hype

Experts agree that cloud-based contact centers are now for real, but so are the deployment challenges

Video Marketing Starts to Make Its Mark

Companies can see results, as long as customers can find value in the content

Intent-Based Marketing: The Early Bird’s System

New data analysis tools emerge to help companies identify customers earlier in the buying process

Customer Service Considers a Wage Increase

Agent attrition is still a major concern for contact center operators, but pay is just one issue

Colleges Can't Cling to Old CRM Technology

Higher education today needs CRM systems that can integrate and adapt

The Best CRM Software, Solutions, Innovators, and Leaders: The CRM Market Awards 2018

Influential Leaders in CRM: The CRM Market Awards 2018

Join us in recognizing their achievements

The CRM Rising Stars Awards: Six Top Innovating CRM Companies for 2018

These vendors provide the products, services, and integrations that add up to innovation

The CRM Market Leaders Awards: The Best CRM Software and Solutions

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best CRM Case Studies: The CRM Elite Customer Awards 2018

The user companies that demonstrate the power of a good solution

Bryan Gold—An Influencer Leader: The CRM Influential Leader Awards

He's showing the way in influencer marketing

Dharmesh Shah—The Tech Guy at the Center of it All: The CRM Influential Leader Awards

Shah and his team have been busy on the integration front

Alan Trefler—The Digital Transformer: The CRM Influential Leader Awards

In a book and keynotes, he's emphasized this kind of transformation

Freshworks Sees a Major Rebranding: The CRM Rising Stars Awards 2018

The company makes an expansion into marketing, sales, and recruitment management

LinkedIn Connects with Marketing and Sales: The CRM Rising Stars Awards 2018

Taking steps to engage with its 500 million business professionals

Mindmatrix Brings Critical Add-Ons Into Focus: The CRM Rising Stars Awards 2018

Enhancing its sales and channel enablement platform