Customer Service Becomes a Marketing Tool
26 Nov 2019
As businesses today compete on customer experience (CX), marketers have a tremendous opportunity to leverage effective customer problem resolution to increase loyalty and, potentially, sales. This approach integrates marketing and customer service in the ways that CRM always promised.
With Gamification, Contact Centers Can Be Fun
26 Nov 2019
Contact centers are not blind to the issues that cause worker discontent, and many are now trying to inject a little fun into the drudgery by incorporating gamification. It's viewed as a natural progression as changing employee expectations increasingly alter the workforce.
Tips to Avoid Drowning in Data
26 Nov 2019
Having tons of customer data means nothing unless companies can turn it into actionable intelligence that they can use to influence or alter the bottom line. That translation might not happen immediately, but it has to happen eventually if data projects are to sustain themselves.
When It Comes to Texting, Companies Need to Strike a Balance
28 Oct 2019
Texting is a viable business communications tool, but inefficiencies still abound
It’s Not Too Late to Add Text Messaging to Your Marketing Strategy
28 Oct 2019
Customers are showing a growing acceptance of text messaging by businesses
Businesses See a Sales Lift with Texting
28 Oct 2019
Many companies are converting leads to sales with SMS outreach
Deeper Relationships Require Intelligence
01 Oct 2019
Companies need new technologies to connect the dots in customer data
The Meandering Path from IVRs to IVAs
01 Oct 2019
Opportunities abound for emerging voice intelligence solutions, but companies need to be mindful about what the systems can and cannot deliver
Strategies to Keep Revenue from Slipping Away
01 Oct 2019
Revenue leakage happens, but you can limit just how much is lost
The Best Software, Solutions, and Leaders: The 2019 CRM Market Awards
26 Aug 2019
The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards
26 Aug 2019
Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market
Top Leaders in CRM: The 2019 CRM Influential Leader Awards
26 Aug 2019
Join us in recognizing their achievements
Six Top Innovating CRM Companies for 2019: The CRM Rising Star Awards
26 Aug 2019
These vendors provide the products, services, and integrations that add up to innovation
The Best CRM Case Studies: The 2019 CRM Elite Customer Awards
26 Aug 2019
The user companies that demonstrate the power of a good solution
The Best Enterprise CRM Software and Solutions: The 2019 CRM Market Leader Awards
26 Aug 2019
The Best CRM for Midsize Companies: The 2019 CRM Market Leader Awards
26 Aug 2019
The Best CRM for Small Businesses: The 2019 CRM Market Leader Awards
26 Aug 2019
The Best Sales Force Automation (SFA) Software and Solutions: The 2019 CRM Market Leader Awards
26 Aug 2019
The Best Sales Performance Management (SPM) Software and Solutions: The 2019 CRM Market Leader Awards
26 Aug 2019
The Best Marketing Automation Software and Solutions: The 2019 CRM Market Leader Awards
26 Aug 2019