Pharmaceutical/Chemical CRM

Customer Relationship Management (CRM) is not new, but many many companies in the pharmaceutical and chemical industries are still working to implement solutions and strategies designed to inspire customer loyalty and maintain growth.  Explore our latest CRM news, analysis, and advice for chemical and pharmaceutical companies.



The Best CRM Software and Solutions: The 2019 CRM Market Leader Awards

Our finalist and winners in nine categories point the way forward with the latest products and capabilities hitting the market

The Best Business Intelligence Software and Solutions: The CRM Market Leader Awards 2018

Social Shifts Drive Multicultural Marketing

As minorities climb in social status, marketers must seize new opportunities.

Healing the Sick

Facing regulatory requirements, spiraling costs, and an aging (and ailing) customer base, the healthcare industry looks to CRM to balance a pair of age-old doctrines: First, do no harm—and physician, heal thyself.


Where Is CX Headed in 2021? 3 Predictions for the Year Ahead

The digital transformation hastened by 2020 will lead companies to continue catering to the connected customer experience lifestyle.

4 Tips for Maximizing Your CRM Investment

An executive at Zephyr Health details how companies in the life sciences industry can drive a higher return on their CRM technology investment, tips that are applicable to companies in any industry.

Enabling Social Collaboration with Social Compliance

Monitoring, tracking, and reporting for risk management.

Talking the Talk — Before the Sale

The execution of live chat can make or break the conversion.


dbaDIRECT's Outsourcing Hit

Medical Data Systems moves its data management operations to realize midmarket growth.

Buyer's Guide Partners