Secret of My Success

Reigniting the Engine with Service Software

Fairbanks Morse Engine implements a CRM system that unites its customer records and tracks its engine service requests

Collecting Feedback Makes Cents

A financial services firm invigorates its VOC program to better understand its business—and its customers

Something Borrowed, Something Blogged

Marrying a variety of voice-of-the-customer approaches, David's Bridal tries measuring sentiment among social media-savvy brides.

Tracking Touch-Tone Opportunities

Marketing services provider eMediaNode turns to ATG Call Tracking to better serve prospects and customers' customers.

Putting the Pedal to the Metal with Sales

A cloud-based CRM implementation helps a digital sales agency drive its solutions into the future.

Wax On, Wax Off

A Communispace-built community helps Turtle Wax shine up relationships and burnish its brand.

Seeing Customers Clearly

Online eyewear retailer EyeBuyDirect.com brings its customer feedback into focus with Kampyle

Saving Trees, One T-Shirt at a Time

Customers at Stanford University's student store no longer have to receive receipts.

Ciena Cozies Up to Its Partners

Community tools from Mzinga help a communications company communicate

A Social Strategy That's A-OK

OK Labs forgoes traditional marketing in favor of a community-based Web 2.0 approach.

UC and a Side of Fries

Equipment manufacturer Henny Penny cooks up better customer service thanks to Cisco Systems' unified communications solutions.

Be Nimble, Be Quick

Ingres sticks to the software-as-a-service model for cost savings and deployment flexibility.

Climbing to New Heights of Lead Generation

Looking to expand its library of ideas, CrownPeak, a provider of Web content management software, turns to Demandbase to target more customers at less expense.

More Books, Fewer Worries

Self-publishing company Author Solutions turns to Salesforce.com's platform-as-a-service to host its operations and expand its library of ideas.

Branching Out Toward Data Management

Forest-product supplier Weyerhaeuser builds out its master data management strategy with Siperian.

A Community Gives Pitney Bowes Its Stamp of Approval

A forum designed to address one problem evolves into an enterprise asset.

Fandango Has Just the Ticket

Movie Web site and ticket retailer implements analytics to aid with internal reporting.

Automating the Personal Touch

A small direct-marketing business extends its operations with Infusionsoft CRM.

Cutting Costs, Not Cutting Corners

D-Tools tries riding out the recession with low-cost, high-quality CRM.

Music in the Key of Savings

Yamaha cuts down on its paper trail and customer-correspondence time with an electronic-signature tool.