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Articles: Enterprise CRM
Seamlessly integrated CRM and e-commerce can unlock tremendous value, driving efficiency, superior customer service and experience, and sales growth.
When leaders have a clear set of values, everyone else feels confident and empowered.
The proliferation of data is just one of the challenges of an increasingly sophisticated sales landscape—and salespeople need all the digital help they can get.
At its annual user conference, Oracle announces new AI tools for its Adaptive Intelligent Apps and Intelligent Bot solutions.
Choose channels, gather data, create profiles, analyze, deliver right message at right time. Repeat.
Email success requires companies to challenge the marketing and sales status quo
It has to be both baked into your company's culture and present in your people.
The company heralds a new focus on relationships with two product lines, and releases updates and new products.
On day one of its annual conferences, Microsoft announces deeper product integrations and updates to Microsoft 365 and Microsoft Dynamics 365.
Not securing leadership buy-in and failing to plan for necessary expenses and expertise are among the pitfalls.
CRM projects most often fail because salespeople resist using the software—and often for good reason. Here's how companies can engage in CRM failure prevention.
What CX professionals can do to shift the culture.
Sales enablement divisions are gaining valuable technology partners.
The new tools aim to provide users with better ways to interact with customers.
Forward-thinking companies must find ways to make the cacophony of customer experience technologies play together
Good pipeline management requires clear thinking and knowing when to cut a deal loose.
The package grants end users access to apps for customer support, sales, marketing, business intelligence, and beyond, within one operating system.
Together, the two companies aim to empower retailers to be more competitive via omnichannel transformation and a focus on building customer loyalty.
Before you achieve the necessary integration, your sales and marketing teams have to carry out the crucial first step: communication.
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