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Articles: Enterprise CRM
As the industry continues to change (quickly), we once again need to debunk some new myths—albeit ones that can often be traced to outdated ideas about CRM.
Storytelling is a reliable, effective tool for representing the customer viewpoint.
The new solution aims to help companies enhance their omnichannel customer experiences.
Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.
When customers view companies as trustworthy, true engagement happens.
It seems like a daunting project, but getting started is easier than marketers may think. Here's how.
All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.
Building trust, teamwork, and a strong training foundation are among the ways enterprise collaboration and crowdsourcing can position your sales team, and your company, for success.
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
The new features aim to empower retailers to deliver more connected and personalized shopping experiences.
A technology provider for local pizzerias streamlines support operations with ticketing and communication software
All contributions to a sale aren't equal, and neither should be the rewards
Your company can either navigate the digital deluge, or be swamped by it.
There's no need to suffer through wasted time and lost content, but your integration options will depend on what you need to accomplish.
The union is designed to enable customers to accelerate preference-data and application integration ahead of the EU's GDPR.
The new tool aims to help organizations harness massive amounts of data from a wide range of customer touch points to create a unified customer profile.
By failing to keep customer and prospect records up to date, you could be throwing money away
While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology
Global companies don't become as successful as they are by going it alone
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