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Articles: Enterprise CRM
Not securing leadership buy-in and failing to plan for necessary expenses and expertise are among the pitfalls.
It has to be both baked into your company's culture and present in your people.
CRM projects most often fail because salespeople resist using the software—and often for good reason. Here's how companies can engage in CRM failure prevention.
What CX professionals can do to shift the culture.
Sales enablement divisions are gaining valuable technology partners.
The new tools aim to provide users with better ways to interact with customers.
Forward-thinking companies must find ways to make the cacophony of customer experience technologies play together
Good pipeline management requires clear thinking and knowing when to cut a deal loose.
The package grants end users access to apps for customer support, sales, marketing, business intelligence, and beyond, within one operating system.
Together, the two companies aim to empower retailers to be more competitive via omnichannel transformation and a focus on building customer loyalty.
Before you achieve the necessary integration, your sales and marketing teams have to carry out the crucial first step: communication.
The latest version of its CRM suite aims to deliver faster performance and eliminate some of the lag associated with legacy CRM tools. (Featured on SmartCustomerService.com.)
Companies that view the technology as a threat instead of an asset risk failing to see all the ways artificial intelligence can help grow your business.
A well-organized omnichannel experience has become more than a nice-to-have—it's now imperative to growth for both product- and service-oriented companies.
The services aim to help companies quickly build, test, and implement solutions on the Leonardo platform.
Sound account planning has to become a habit, a natural part of your organizational rhythm. Here's how to get everyone on board to make it happen.
They want information relevant to them, served up their way, not yours
Analytics and machine learning are changing the way we think about e-commerce and CRM systems
Is CRM becoming packed with too many features? Anything that's not focusing on the job of building customer relationships might be diluting your system's effectiveness.
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