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Articles: Enterprise CRM
Version 7.12 includes more than 200 enhancements and features.
Recognizing and celebrating our collective humanity is more than a lofty goal—it's good business.
The worldwide CRM software revenue reached nearly 40 billion in 2017.
To adapt to customer moments of need, companies need strategies that enable real-time responsiveness.
Achieving customer-centricity requires a partnership between IT, analysts, and business strategists.
CRM systems are stronger and more packed with features than ever, but users aren't always rushing to use them. Here's how one firm changed that
Being transparent and offering authentic experiences can help companies break through the murk.
Knowing who you are as a company is the foundation of success
Storytelling is a reliable, effective tool for representing the customer viewpoint
When customers view companies as trustworthy, true engagement happens
Here's how to keep system integration project management on track.
While the advent of cloud-based marketing tools in the past several years has accelerated CRM, it has also served as the catalyst for the rapid proliferation of disparate data sources.
As the industry continues to change (quickly), we need to debunk some new myths—ones that can often be traced to outdated ideas about CRM.
The new solution aims to help companies enhance their omnichannel customer experiences.
Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.
It seems like a daunting project, but getting started is easier than marketers may think. Here's how.
All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.
Building trust, teamwork, and a strong training foundation are among the ways enterprise collaboration and crowdsourcing can position your sales team, and your company, for success.
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
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