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Articles: Enterprise CRM
The union is designed to enable customers to accelerate preference-data and application integration ahead of the EU's GDPR.
The new tool aims to help organizations harness massive amounts of data from a wide range of customer touch points to create a unified customer profile.
By failing to keep customer and prospect records up to date, you could be throwing money away
While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology
Global companies don't become as successful as they are by going it alone
To get the most out of web-based real-time video, voice, and file and screen sharing, companies must link the functions to their systems of record
They're failing to deliver on three key customer demands.
Leaving your coaching to an informal process at the discretion of managers will lead to blown deals
Experts emphasize that advanced technology is a tool for getting closer to the customer.
Salesforce.com unveiled new services for its Customer Success Platform and a new strategic partnership with Google.
Make sure all of your systems give the gift of sharing data this year, because no one wants a present delivered in January.
Real-time data quality operations in your CRM system provide a clearer view of customers for all stakeholders.
B2B companies need to evolve their go-to-market strategies by adopting proven B2C principles
Salespeople frequently miss targets, which could require a CRM reset
When leaders have a clear set of values, everyone else feels confident and empowered.
Customer experience programs often start out full of promise, but they can be easily plagued by these bad habits. Here's how to steer clear of them.
There are a variety of issues to consider before launching a European office, and chief among them are practical, yet crucial, concerns—timing, location, and regulations. Part one of a two-part series.
The new AppExchange aims to make it easier for customers to discover the right solutions by echoing the consumer buying experience.
With consumers now in control of the conversation, businesses must start approaching the customer as a lifelong relationship that needs to be nurtured.
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