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Articles: Social CRM
TapFire helps marketers assess branded influencer content virality against proprietary cross-platform engagement benchmarks.
Actiance and Hootsuite have formed a global partnership to provide compliance and social engagement for financial services firms.
LucidVueCX now offers a more comprehensive analytics solution for marketers
G-NINE brings blended artificial intelligence, smart micro apps, and a proactive human touch to Genesys' Customer Experience Platform.
Pressure is mounting on marketers to better control where their brand messages appear.
The move brings Interactions further into the social media analytics realm. (Featured on SmartCustomerService.com.)
The partnership expand's Merkle's reach with Snapchat's consumer data.
Hootsuite Impact and Value Realization Services will help companies measure and maximize their social media efforts.
Synthesio updates its social listening tool with interaction data analysis as part of a revamped mention stream and two new interaction widgets.
Skype, Kik, Line, and Viber have been added to LiveWorld's chatbot and live agent conversation management solution.
The newest version ties together Snapchat, Facebook, and Instagram social ad networks for location-centric mobile advertising.
Aurea has acquired social community software provider Jive for $462 million.
The most impactful customers are seeking health, wealth, and wisdom
With Liquid Content, marketers can assemble content and publish it seamlessly to devices, apps, social channels, and websites.
Crimson Hexagon has expanded its partnership with Twitter to scale social insights across enterprises and advance big data analytics.
Stepping into their shoes and enlisting them in your efforts are just two of the ways to build a bridge to the people who make your business possible.
Brandlive has added customization, social simulcasting, and expanded reporting to its platform for live video management.
The FTC Auditor is an automated tool for verifying FTC compliance with influencer marketing and social media.
Sprinklr has expanded from social media management into customer experience management with extensions of its Experience Cloud for marketing, advertising, research, care, and commerce.
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