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Articles: Analytics
FICO will roll the acquired technology into its FICO Analytic Cloud.
Scout Formulas allow businesses to increase customer success and trigger customer engagement with unique key performance indicators and rules.
Savo Sales Process Pro integrates with CRM solutions, marketing automation tools, and sales methodologies.
Social media platform will track and analyze social activity for advertisers.
Resonate Analytics now empowers marketers and brand managers to match messaging, products, and services with consumer motivations.
Customer service teams using TeamSupport will benefit from new business intelligence capabilities.
The technology partnership pairs social intelligence with customer insights.
Product release also includes self-service scripting capabilities.
Its acquisition of Market Metrix provides Clarabridge with enterprise feedback management, case management, and operational analytics.
The partnership between Verve and RetailNext harnesses the combined power of mobile location-based targeting with in-store analytics.
Introduced at the Marketing Nation Summit, Marketo's solution features applications for real-time personalization, calendaring, and SEO optimization.
Switch from a channel-centered to a customer-centered approach.
Jaspersoft's new Extract, Transform, and Load (ETL) Expanded Big Data Edition lets users get more from big data.
Today's solutions are lower in cost, offer predictive capabilities, and require less technical know-how to operate.
Optimizely's A/B testing capabilities increase conversions by more than 600 percent.
The predictive analytics app provides a more holistic view of the sales pipeline.
Companies must flip the BI model from IT-dependent to self-sufficient.
LiveHive's Insights solution tells salespeople which communications are resonating with customers.
Horizons 18 features a new SmartHub, a single place to capture, analyze, and respond to customer and employee feedback.
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