To be authentic you have to understand what your audience wants.
Linda Pophal //
01 Mar 2024
Voice AI assistants add essential functionality for customers and agents.
Erik J. Martin //
01 Mar 2024
As large language models expand and generative AI technology advances, experts see a greater role in customer service.
Phillip Britt //
26 Jan 2024
Here's how to integrate generative AI into your marketing operations without ripping out what's already there.
Linda Pophal //
26 Jan 2024
New generative AI tools still need plenty of development, but their ultimate potential could revolutionize retail customer engagement.
Shekar Raman //
12 Mar 2024
Digital transformation efforts must prioritize both service reliability and data security and privacy. Real-time monitoring capabilities can detect potential issues before they impact customers.
Amir Krayden //
07 Mar 2024
As social and marketplace shopping converge, retailers need to update their marketing strategies to reflect the new reality—such as the need for stronger brand protection, accessible and responsive customer service, and other new marketing strategies.
Rick Sunzeri //
05 Mar 2024
Salesforce and other top CRM platforms require proper integration with existing systems and continuous employee training to maximize efficiency, data analysis, personalized marketing, and sales/marketing collaboration.
Mike Szczesny //
29 Feb 2024
The question of pilot (i.e., human) readiness has entered the AI picture.
Liz Miller //
28 Feb 2024
Here are three technology innovations that you really need to adopt as soon as possible.
Leonard Klie //
13 Mar 2024
If CRM is your operational heartbeat, make sure it's healthy.
Danny Estrada //
20 Feb 2024
Futuristic-sounding customer experiences are now becoming reality.
Barton Goldenberg //
15 Feb 2024