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Articles: Analytics
The enhancements to Acxiom Measurement Solution accelerate speed to insight for inflight campaign optimization.
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
Auto-Zone replaces tag customization/configuration with artificial intelligence-powered automatic recognition.
The enhancements aim to provide a more intuitive user experience as well as give managers and peers more flexibility in delivering feedback and assessments.
Marketing and service teams know where customers came from, but do your salespeople?
Speech and text analytics have become indispensable to the customer journey, and increased adoption and a replacement cycle are the next stage.
Your frequent guests will always join. But to really see your loyalty program pay dividends, make it irresistible to the guests who visit the least.
DialogTech's acquisition of Swydo brings omnichannel visualizations to call analytics.
The acquisition includes all of the outstanding equity interests in Next IT and its affiliate, Next IT Innovation Labs.
Janrain links its customer identity and access management event data to security information and event management solutions.
B2B firms need to be visible with the right audiences, educational and persuasive at the right times, and able to accelerate customers through the sales cycle, delighting them along the way. It's a tall order.
The new version brings a number of new analytics and intelligence tools to ecommerce businesses.
New integrations allow businesses to leverage social across their organizations.
Integration offers marketers visibility into attribution, tying calls, texts, and form completions to Facebook Ads Manager.
The new tool is designed to help companies jump-start their DevOps initiatives.
Enghouse Interactive's server-less platform empowers Microsoft Office 365 users with contact center functionality. (Featured on SmartCustomerService.com.)
Smart Trends is a consumer behavioral analytics tool powered by movement data.
The provider of hotel operations, marketing, and revenue software turned to Uberflip to improve engagement with its premium content
The B2B real estate software company increased conversions and ROI with call intelligence
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