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Articles: Analytics
Newscycle's new advertising sales management software provides mobile CRM capabilities and customizable reporting features.
Adobe Segment Comparison is the first addition to the Adobe Sement IQ platform.
Buyers today (both B2B and B2C) are shopping online in record numbers, they do research on their own, and when they are ready to engage with a company, they expect a fast response from a rep who is responsive to their needs.
Analytics unleashes the true voice of the customer by making data accessible, allowing for personalization, ensuring tools are intuitive and easy to use, and that enable users to discover trends visually. Analytics also validate internal policy and regulatory compliance to protect your business.
New reports and an improved user interface are among the enhancements in CIP 3.0.
Activate ABM now provides B2B marketers with complete attribution across digital channels for display and demand generation.
Customer Benchmarking Engine provides SaaS companies with artificial intelligence-powered comparative insights into customer health and success.
Rhizabot delivers analytics via a conversational interface for sales and marketing professionals.
Scenario Analyzer helps enhance customer journey analytics with business intelligence. (Featured on SmartCustomerService.com.)
Acquisition combines theDentsu's advertising and media capabilities with the Merkle's data analytics, CRM, performance marketing.
The B2B Tech Index, a follow-up to the B2C CX Index, helps tech companies plot how their customer experiences impact loyalty and retention.
CustomerCount is partnering with Keatext to bring text analytics to its customer feedback management platform.
Unmetric now enables social media analysts to benchmark estimated reach and impressions of competitors' Facebook posts against their own.
Lexalytics' Semantria text analytics platform can now be deployed on Microsoft Azure.
Lexalytics' Pharmaceutical Industry Pack provides out-of-the-box text analytics for pharmaceutical pros.
The Nuix-Teradata partnership seeks to unlock unstructured "dark data" for investigative business analytics.
Voci and TopBox have teamed up to provide voice-based root cause analysis of contact center interactions. (Featured on SpeechTechMag.com.)
Shopper Intelligence will make its U.S. debut following the partnership.
Markets and Markets predicts the analytics market will reach $4.37 billion by 2021. (Featured on SpeechTechMag.com.)
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