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Viewpoints
For the best results, take it one step at a time.
These influencers make up 10 percent of buyers but account for up to 70 percent of brand sales.
Choose the latest technology over hit-or-miss efforts.
What you don't know about your customers might surprise you.
Combining the two can unlock both solutions' full potential.
Transform reps' view of new tools from obstacle into opportunity.
Connect investments and processes to gain measurable results.
A good first impression can mean the difference between success and failure.
In an increasingly transparent economy, value is key.
Create a culture of sharing and communicating.
While the benefits of the cloud are obvious, figuring out the logistics is less clear.
Strategies for gaining a competitive edge.
It's not what you have, but how you use it.
Add essential insight to contact center and back-office operations.
Provide associates with technology and training to meet consumers' changing expectations.
Tips for capitalizing on a treasure trove of information.
Build relationships that maximize revenue and grow market share.
Focus on your customers' lifetime value.
Multichannel customer journeys can make or break your business.
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