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CRM Across the Wire

SAS Adds Agentic AI at SAS Innovate

SAS has expanded the artificial intelligence in Customer Intelligence 360, Viya, and Data Management.

Gryphon AI Unveils 1H 2026 Strategic Product Launch

Gryphon's latest product launch updates Gryphon ONE with capabilities to govern every customer interaction with capabilities to govern every customer interaction.

Paytronix Releases Rewards Hub

Paytronix Rewards Hub makes improvements to self service and faster and easier reward testing and deployment.

3CLogic Expands Voice AI Hub

3CLogic's latest updates to Voice AI Hub include new outbound voice AI agents, multimodal voice AI capabilities, and automated AI agent evaluations.

The Marketing Cloud Expands Agent Cloud with Specialized Marketing Toolkit

The Marketing Cloud's marketing toolkit offers 10 AI agents to turn strategy into execution for SMBs.

AskNicely Launches Reputation Manager

AskNicely Reputation Manager helps companies turn feedback into visibility and action.

Outreach Launches Spring 2026 Release

Included in Outreach's latest release are Outreach Omni, a universal conversational agent; AI Topics Explorer, Agent Studio, and coaching automation.

Marketing Architects Adds Reach Index Optimization

Marketing Architects' Reach Index Optimization automatically directs media dollars toward TV placements with the highest concentration of target audiences.

Q4 Launches AI-Native CRM

Q4's new capabilities tap into Q to log meetings, generate insights, and enable teams to interact conversationally with their CRM data.

GoTo Integrates with DriveCentric

GoTo-DriveCentric integration gives auto dealerships a complete view of every customer conversation.

Acxiom Deepens Amazon Ads Partnership

Acxiom's Amazon Ads partnership makes 10,000 audiences available for immediate activation in Amazon DSP.

InMarket Partners with Yahoo DSP

Yahoo advertisers can now optimize campaigns in flight using daily visit signals from InMarket

TransUnion Launches Digital Business Profile

TransUnion Digital Business Profile lets small businesses manage their profiles for digital search results.

TriCoast Media Expands Its Unified SSP/DSP Platform

TriCoast Media has leverage its content flywheel to simplify the CTV advertising supply chain.

PubMatic Brings Custom Creative Formats to AgenticOS

Marketers can brief, buy, and measure creative cross-screen campaigns across premium CTV, mobile, and more in a single access point.

WestCX Launches Orchestrate

WestCX Orchestrate connects conversations, campaigns, AI, and governed intelligence in one orchestration layer.

Iterable Unveils Nova Agent and AI Innovations

Iterable's new AI agent, audience activation capabilities, and Command Center help marketers deliver more relevant experiences, optimize performance, and maintain trust across channels.

Braze Launches BrazeAI Operator, BrazeAI Agent Console, and Braze Creative Studio

Braze's new agentic AI capabilities help marketing teams create and manage campaigns.

Adobe Redefines Its Customer Experience Orchestration Vision at Adobe Summit

Adobe launched Adobe CX Enterprise and other agentic AI capabilities for content creation and orchestration.

UserTesting Launches Figma Plug-in

UserTesting brings real customer feedback into Figma with AI-powered embedded solution for design validation.