Gallup defines customer engagement as “the emotional connection between your customers and your company.” This very simple definition belies the difficulty in creating emotional bonds between customers and brands and the sustained effort required to improve and strengthen those connections.
DOWNLOAD this latest Best Guide from CRM magazine’s April issue and you will receive these Five recommendations from the top solution providers in the industry:
-Connecting For Convenience: Four Best Practices For Customer Engagement from Verint®
-Five Best Practices To Integrate VOC Into Your Customer Journey Mapping from OpinionLab
-Harness Data, Insight And Action To Engage Today’s Digitally Empowered Customers from RedPoint
-Interactive, Personalized Video Improves Customer Engagement At Security First Insurance from Pitney Bowes
-Omnichannel Engagement In The Age Of The Customer from Genesys
The concept of engaging customers has emerged as one of the principal tenets of CRM in the past several years, and this installment should be required reading for any executives interested in creating stronger customer relationships.
An educational Roundtable Webcast on this topic will be broadcast on July 27, 2016, at 2 p.m. Register Here