Agentic AI is enabling autonomous support, help for human agents with complex queries, and real-time insights into customer behavior, which all adds up to a great CX.
Ellie Crawford //
08 Oct 2025
Stakeholders want to know if they're getting the most out of marketing spend. That's why more teams now say revenue is their main KPI.
Matt Hummel //
29 Sep 2025
The question is not which approach is inherently superior, but rather which approach is better for your particular business, use case, and customer base.
Maik Hummel //
11 Sep 2025
To meet rising customer expectations, CRM systems need to play larger roles beyond just tracking sales or contacts, instead serving as intelligent, end-to-end, AI-driven engagement platforms.
Michael Ramsey //
08 Sep 2025