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Articles: Marketing Automation
Gmelius Campaigns (Mail Merge) lets users send personalized emails to their entire contact lists through Gmail.
New offering allows app marketers to track Apple Search Ad campaigns from impression to revenue.
Unpredictability is fine for fiction, but less so if you're trying to manage efficient campaigns that produce effective results. Here's how marketers can tame the chaos.
The union is designed to enable customers to accelerate preference-data and application integration ahead of the EU's GDPR.
Engage Association Management combines association management, content management, and customer relationship management in one platform.
B2B firms need to be visible with the right audiences, educational and persuasive at the right times, and able to accelerate customers through the sales cycle, delighting them along the way. It's a tall order.
New product helps real estate professionals manage property listings, requests, and leads.
New functionality helps Act-On users customize surveys, forms and contact lists.
The new features will work in tandem with its marketing automation solutions.
Smaato expands in-app advertising viewability measurement with Moat integration.
CallTrackingMetrics' integration with Shopify gives merchants visibility into order-related communications.
Integration offers marketers visibility into attribution, tying calls, texts, and form completions to Facebook Ads Manager.
Smart Trends is a consumer behavioral analytics tool powered by movement data.
The new tools are designed to help marketers attract, engage, and convert more leads with online video content.
BrandFidelity helps companies clear up misrepresentations of their brands online.
The provider of hotel operations, marketing, and revenue software turned to Uberflip to improve engagement with its premium content
A travel deal notification service provider engages subscribers with email marketing automation and small-business CRM software
While personalization for a small group of customers is simple, achieving personalization at scale requires a combination of strategy and technology
Swrve has enhanced its platform with support for streaming video on demand and over-the-top TV platforms.
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