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Articles: Marketing Automation
Marketers can configure and automatically deploy timely, relevant email based on customers' actions or external factors.
The AI-driven Evabot virtual gifting assistant comes out of beta.
New account-based marketing capabilities facilitate deeper engagement within accounts.
Optimove's AI and machine learning platform will help financial services firms close the customer loyalty gap.
Partner integration brings 4C's TV and social media activation into Mediaocean's cross-media management platform.
The B2B commerce platform adds enhancements to simplify product attribution and improve the look and feel.
SSI Suite helps companies create their own market research tools.
New services are now available to Facebook advertisers within the Creative Marketplace.
Platform helps companies analyze consumer behavior and marketing performance across channels and devices in real time.
The mobile marketing agency launched a marketing program that includes multichannel mobile capabilities.
Neustar's Authoritative Identity powers data onboarding and audience activation, helping companies connect with Pandora users at scale.
Attribution and next-best experience recommendations are among the features added to NGData's Lily customer data platform.
The move promises to enhance the online marketing and digital presence of home service businesses.
The partnership will provide a people-based view of the consumer journey and how digital marketing impacts offline success.
The new capabilities focus on digital audio advertising and email marketing.
Freshworks' acquisition of Zarget gives it a presence in the marketing software space.
The Learned Insights function aims to help marketers "nano-segment" their customer base to focus outreach at scale.
Secure creative review and audit trail features round out the capabilities in the latest product release.
The alliance between Merkle and Demandbase brings personalization to account-based marketing.
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