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Articles: Marketing Automation
The startup offers a seal that lets consumers identify and engage with brands through email.
Gravy's TruReach helps companies target predictive audiences by interests and passions, based on real-world local behaviors.
IOVOX's call tracking will deliver insight to Cobweb's small business customers.
StreamSend Insights can help businesses send email based on actual Web site or shopping behavior.
Two departments that haven't always seen eye to eye need each other now more than ever before
The partnership will allow Merkle to leverage Tapad'sd Device Graph as part of its MerkleOne marketing suite.
New features help companies manage outbound campaigns.
VisualDNA will use Crosswise's DeviceMap to increase cross-channel audience reach.
Resource/Ammirati is the first digital marketing agency to be acquired as IBM builds out its Interactive Experience practice.
PostUp Audience Development helps publishers and media companies capture digital engagements.
PowerObjects' suite of add-ons for sales and marketing automation certified for use with Microsoft's latest Dynamics CRM release.
Tickr and Oracle Social Cloud together can surface even greater social intelligence.
The Transifex Live Web translation management platform facilitates code-free content translation within WordPress.
UnsubCentral's Preference Center lets consumers dictate how often they receive email marketing materials from companies.
Belly will leverage Apigee to help its merchants build smarter customer loyalty rewards programs and integrate with Apple.
OneSource DataVision centralizes and enhances in-house marketing and sales data.
New services deliver a framework for digital transformation and capabilities to deploy and manage journeys for retailers.
The move adds panel management to FocusVision's growing suite of market research technologies.
Customer Insights helps retailers turn data into actionable insight to improve merchandising, assortment, promotion, and pricing decisions.
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