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Articles: Marketing Automation
The account-based marketing solution uses intent data to drive decisions.
Monetate Customer Intelligence Layer surfaces insights from big data, helping marketers deliver personalized experiences by recognizing customers across devices and channels.
The partnership between Infer and HubSpot brings predictive capabilities to inbound marketing.
Partnership enables businesses to sync actionable eSignature activity with HubSpot CRM.
Though interactions will now be more quick and seamless, there are some caveats. (Featured on SmartCustomerService.com.)
Company rolls out new call marketing optimization platform for digital marketers.
Historical Behavior Scoring adds context to leads through years of historical engagement records.
Nimble Smart Contacts offers insights on people and companies for Web browsers and email inboxes.
StrongView introduces LiveContent with integrated open-time personalization and location-based triggers for cross-channel messaging.
New integration automatically ranks and routes leads by likelihood to close.
New social intelligence solutions help brands measure purchase intent and brand advocacy.
Predictive demand generation solution enables ConnectAndSell OutboundOnDemand customers to source leads that are more likely to close.
New app brings new leads to the prospect database.
Teradata Digital Marketing Center uses Facebook Custom Audiences for more accurate targeting of Facebook ads.
iContact Pro introduces added campaign management features, including workflow automation, landing pages, and lead scoring.
Marketers can now extend integrated multichannel campaigns to their mobile app audience through the Teradata-Urban Airship integrated solution.
ConnectAndSell Lightning and ConnectAndSell OutboundOnDemand is integrated with top marketing solutions.
New AgilOne integration with Google Analytics enables marketers to see which campaigns and keywords bring the most profit and customer lifetime value.
A reduction in outgoing email increases revenue for the wine accessories company.
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Companies: Marketing Automation
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