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Articles: Marketing Automation
The partnership will infuse AI-driven next-best content across B2B customer journeys.
Gigya solutions from SAP will help companies protect customer data amid looming privacy regulations.
Tapad has rebranded to mark its shift to an identity-driven model and has launched a telecom-specific Customer Data Platform.
The acquisition of Pacific Data Partners will help expand LiveRamp's B2B marketing initiatives.
The integration makes customer support data available to marketers, with the goal of attaining a more complete view of customers.
Monetate and AgilOne will deliver customer intelligence and actionable insights for smarter personalization.
Relay's CX Builder helps businesses create personalized, proactive customer experiences at scale.
CrossInstall's Opportunity Forecast Tool gives mobile marketers more insight into ad spend and recommends changes to improve CPI.
The capabilities use AI and machine learning to better enable companies to reach consumers across channels and devices.
The integration of Atomic AI and AdWords brings AI to ad copy creation.
Intelligent Fit Insights provides marketers with artificial intelligence-based automated segment discovery.
The integration between Drawbridge and mParticle expands the customer data available to mParticle users.
Melissa Direct helps marketers with list hygiene, data appends, Sales Leads, and mailing software.
DataFox offers a data-focused approach to account-based sales and marketing.
Just as efficiency is critical to race preparation, efficient marketing operations is vital for modern marketers, who are tasked with more responsibilities than ever before.
The $500 million deal increases Capgemini's digital and cloud capabilities.
InMobi users can now track and buy against Active View metrics for in-app video advertising.
The alliance brings Kitewheel's orchestration capabilities to the ZetaHub marketing platform.
MomentFeed's Visibility Manager helps boost brand visibility on mobile devices.
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