• April 26, 2024

Acxiom and DeepIntent Integrate

Acxiom, a customer intelligence provider, has integrated with DeepIntent's healthcare advertising platform, enabling healthcare providers to use DeepIntent's Demand Side Platform (DSP) to directly access Acxiom's exclusive health interest audiences, detailed Health Information Protablity and Accountability Act (HIPAA)-compliant health-related interest data, and advanced analytics.

Key features include the following:

  • A seamless data pipeline with direct one-to-one matching between Acxiom's datasets powered by InfoBase and DeepIntent's advertising tools for campaign precision, activation, and engagement via DeepIntent's Audience Marketplace.
  • On-demand audience creation, optimization, and real-time campaign planning .
  • Access to and activation of Acxiom's custom and syndicated health interest audience segments.
  • Real-time continuous campaign adjustments against DeepIntent Outcomes performance metrics like audience quality and script lift.
  • Cookieless technology that ensures broad reach and compliance amid tightening regulations.

"Recognizing the importance of partnerships, we've embraced an open-architecture approach that allows our partners to leverage their data assets and build solutions that more dynamically address our clients' specific needs. Our partnership with Acxiom enhances our ability to serve Kinesso clients more effectively, allowing us to co-create and become the infrastructure for future healthcare solutions. This collaboration is pivotal as we continue to innovate and lead in delivering impactful healthcare advertising," said Chris Paquette, CEO of DeepIntent, in a statement.

"We are thrilled to partner with DeepIntent and combine our collective strengths to redefine healthcare interest marketing," said Martin Wexler, senior vice president of channel partnerships at Acxiom, in a statement. "This integration underscores our commitment to provide marketers with the advanced tools they need to amplify patient engagement and outcomes by ensuring crucial health information is accessible when and where it matters most."

CRM Covers
for qualified subscribers
Subscribe Now Current Issue Past Issues