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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Keeping Customer Data More Secure with AI

AI might have the best chance of catching data threats at the hands of AI.

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends and Technologies for 2026: Customer Service Is Getting Supercharged

AI is opening new doors for contact center agents, managers, and customers.

ViewPoints

Influencer Marketing Isn’t Broken. Measurement Is

Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.

How CX Teams Can Keep AI Fatigue at Bay

Here are three disciplines that distinguish stalled rollouts from sustained results in AI-powered customer experience.

Designing for the Segment of One: Why Experience Architecture is Replacing the Campaign

Unify clean data and leverage AI to deliver highly individualized, real-time shopping experiences that seamlessly respond to customer intent and build long-term trust.

Clicks Are a Vanity Metric. Authority Is What Matters Now

AI systems don't cite the most index-friendly content. They cite the most authoritative sources.

Columns

The CCaaS Opportunity Ahead: How Vendors Can Lead the Next Wave

Contact center-as-a-service solutions remain a core platform, but their roles are evolving

AI Empowerment in Practice: Spotlight on Retail

A clothing and accessories firm gets a boost from an AI-powered CX platform.

Cold Circuits, Warm Heart: AI and Empathy in CX

Customers will judge the interaction in front of them.

Profiled by Prompt, Illustrated by Model: Audit Your LLM’s Assumptions

Your large language model thinks it knows you. Is it right?

Buyer's Guide Partners