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Articles: Big Data CRM
Gigya solutions from SAP will help companies protect customer data amid looming privacy regulations.
Tapad has rebranded to mark its shift to an identity-driven model and has launched a telecom-specific Customer Data Platform.
As the industry continues to change (quickly), we once again need to debunk some new myths—albeit ones that can often be traced to outdated ideas about CRM.
Xactly's acquisition of Obero adds sales planning capabilities to its SPM portfolio.
Product updates let users make decisions and take immediate action based on current, trusted, and secure data.
Monetate and AgilOne will deliver customer intelligence and actionable insights for smarter personalization.
The partnership will bring about an ntegrated lead intelligence and sales automation solution for the mid-market.
Melissa Direct helps marketers with list hygiene, data appends, Sales Leads, and mailing software.
New Spanning Backup for Salesforce simplifies data and metadata restoration of Salesforce documents.
Scribe users can now streamline business intelligence, analytics data, reporting, and backup.
DataFox offers a data-focused approach to account-based sales and marketing.
EverString Data Platform combines machine learning, artificial intelligence, and human data curation to provide company intelligence.
The customer data platform's new Group DNA and OneAnalytics will help companies deliver more relevant customer experiences.
All parts of your business understand the importance of data, so now everyone—from IT to sales and marketing to customer service—should take responsibility for it.
Here's how technology's continuing evolution (mobile, AI, the IoT) will impact CRM systems in the coming year and beyond.
The new capabilities use machine learning and AI to drive personalization.
Companies worldwide—and marketers in particular—need to prepare for the regulation, which takes full effect in May.
Marketing and service teams know where customers came from, but do your salespeople?
Your company can either navigate the digital deluge, or be swamped by it.
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