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Articles: Big Data CRM
The upgrades aim to help companies tailor their shopping experiences to customer demands.
Organizational buy-in and journey analytics are crucial, as is this step: having a meaningful conversation with the customer.
The ever expanding role of data and technology has made the marketer's job bigger, more challenging, and potentially more rewarding.
At its annual user conference, Oracle announces new AI tools for its Adaptive Intelligent Apps and Intelligent Bot solutions.
The clock is ticking for companies that have been unwilling to embrace change
Thoughtful and empathetic approaches to collecting, managing, and acting on customer data will lead to better experiences.
Taboola works with Oracle Data Cloud, Neustar, Acxiom, Bombora, and others to help companies optimize audience targeting.
Gigya's consent-based identity data platform will be integrated with SAP Hybris Profile data matching and enrichment.
The upgrade applies artificial intelligence capabilities to sales data to produce forecasts, lead scores, and directions for email follow-ups.
Looker 5 offers dozens of new features and capabilities for smoother data interaction.
The new reporting tool aims to simplify data exportability and report sharing.
Distinct marketing data services are now available in customizable packages.
Attribution and next-best experience recommendations are among the features added to NGData's Lily customer data platform.
Digital transformation requires sound analytics and insights, and that requires the right personnel to manage your data.
The data protection solution is designed for virtual machine administrators.
Companies must go above and beyond to understand their customers' needs and reach them on a one-to-one basis.
The private equity firm has acquired Zoom Info, a B2B data provider.
Starmind's mobile app on iOS and Android will provide secure access to company knowledge and experts.
The marketplace is designed to help companies leverage data from multiple third-party sources.
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