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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

Features

Customer Success Platforms Enable Hyper-Personalization

New marketing tech provides a pathway to better one-to-one outreach.

How to Advance Self-Service with the Latest Generative AI Bots

Customer self-service is better today, but it takes effort to use it successfully.

Analytics Move to the Hiring Process

Tools emerge to ensure incoming contact center agents have the right attributes.

The Best CRM Software, Solutions, and Innovators: The 2025 CRM Industry Awards

Our 24th annual awards recognize the vendors and innovators that shone the brightest in the past year.

ViewPoints

Aligning Your Brand’s Vision With Customer Perception

Close the gap between brand vision and customer perception by using data, consistent messaging, and empowered teams to build authentic connections that drive loyalty and long-term growth.

The Rise of AI Twins: Why Agentic Automation Will Put the CR Back In CRM

AI will finally fulfill the 30-year-old promise that CRM is the enterprise connection to the customer.

The Connected Holiday: CRM Strategies for 2025

Craft a holistic holiday experience that meets shoppers where they are and nudges them forward at every step.

4 Ways Corporate Call Centers Are Using AI Today

Executives experiencing AI FOMO should take heed to the AI projects that are succeeding.

Columns

Why Every Company Needs an Operating Model for CRM (and What That Means)

People don't use CRM the way it was intended.

If the Fast Lane Is Self-Service Bots, Then the Slow Lane Is Stewardship

Will customer support in which human agents take ownership of issues become a luxury good?

AI ‘Exponentials’ Will Rule the World

Highly effective tiny teams will be nimbler than the legacy behemoths.

Quiet CX Upgrades You’re Skipping While Chasing AI Fireworks

There are simple fixes that are surprisingly effective.

Buyer's Guide Partners