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Big Data CRM

Integrating big data analysis, tools, and techniques into customer relationship management (CRM) can help organizations radically improve customer service and enhance the customer experience. Explore the latest tools, news, analysis, and advice on big data CRM.

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Keeping Customer Data More Secure with AI

AI might have the best chance of catching data threats at the hands of AI.

Phillip Britt // 30 Apr 2026

Video Raises the Bar for CX Operations

Video customer service tools abound, and we break down some of them here.

Phillip Britt // 30 Apr 2026

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

the Editors // 01 Apr 2026

The Top Customer Service Trends and Technologies for 2026: Customer Service Is Getting Supercharged

AI is opening new doors for contact center agents, managers, and customers.

Erik J. Martin // 01 Apr 2026
ViewPoints
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OpenAI Is Opening Up Advertising. Marketers Have Been Ready for Months

The whole world is watching OpenAI launch its ad platform. The data shows marketers have been waiting all year to try it out.

Adam Landis // 22 May 2026

Influencer Marketing Isn’t Broken. Measurement Is

Influencer marketing doesn't struggle because it doesn't work, but because it's evaluated through metrics too narrow for real consumer behavior.

Gabrielle Pajer // 18 May 2026

How CX Teams Can Keep AI Fatigue at Bay

Here are three disciplines that distinguish stalled rollouts from sustained results in AI-powered customer experience.

Muthuselvan Renganathan // 15 May 2026

Designing for the Segment of One: Why Experience Architecture is Replacing the Campaign

Unify clean data and leverage AI to deliver highly individualized, real-time shopping experiences that seamlessly respond to customer intent and build long-term trust.

Tristan Barnum // 12 May 2026
News
Insight
Columns
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The Agentic AI Platform Wars

Everyone wants to be the central hub where enterprise data, processes, and AI converge.

Donna Fluss // 21 May 2026

The CCaaS Opportunity Ahead: How Vendors Can Lead the Next Wave

Contact center-as-a-service solutions remain a core platform, but their roles are evolving

Donna Fluss // 14 Apr 2026

AI Empowerment in Practice: Spotlight on Retail

A clothing and accessories firm gets a boost from an AI-powered CX platform.

Nancy Jamison // 27 Apr 2026

Cold Circuits, Warm Heart: AI and Empathy in CX

Customers will judge the interaction in front of them.

Ian Jacobs // 17 Apr 2026
Case Studies
Reports & Research
Buyer's Guide Partners