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The new "Max" bot brings conversational elements to Apttus's user interface.
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Salesfusion Announces Updates to Streamline, and Strengthen, Account-Based Marketing
The enhancements can make the targeting process simpler—and show you which accounts to target.
Xactly Updates Inspire to Boost Sales Coaching
The enhancements are designed to help sales reps quickly master their pitches.

Viewpoints (Web Exclusives)
Social media and branded apps abound, but email is still central to the search for a single view of the customer.
It's time for a data-driven approach that's proactive, not reactive.
The future of customer service is not a false choice between human versus machine.
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Email Marketing Best Practices
It's a fast-paced, mobile-first world, and marketers need to deliver something of value to customers and prospects
Security in the Internet of Things Era
The benefits of connected product ecosystems are numerous, but companies will have to take considerable precautions to gain customer trust
Citizen Relationship Management Requires a Different CRM
Government can't do what businesses do, but citizens still expect the same kind of customer service
Across the Wire
MaritzCX Launches CXFuel
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