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Viewpoints (Web Exclusives)
For the best results, take it one step at a time.
These influencers make up 10 percent of buyers but account for up to 70 percent of brand sales.
Choose the latest technology over hit-or-miss efforts.
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CRM Magazine, July 2014

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As new channels emerge, context-based marketing plays a crucial role.
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Contact centers have deployed new technologies in silos; integration is difficult but not impossible.
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Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
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