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WP Engine Launches GeoIP for Location-Specific Marketing
GeoIP immediately serves localized content down to the ZIP code, without impacting speed or performance.
Verint: Customer Service Woes Start in the Back Office, Not on the Front Lines
You may be laser-focused on the front lines when it comes to improving customer service, but often problems originate in the back office. Are you seeing the forest for the trees? (Featured on SmartCustomerService.com.)
Oracle Updates Service Cloud to Optimize Collaborative Interactions
New features aim to help service agents better understand the customer's journey and streamline cooperative processes.
GoDaddy Pulls Controversial Super Bowl Ad
Following staunch criticism from animal activists, GoDaddy has replaced its puppy-centered content.

Viewpoints (Web Exclusives)
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CRM Magazine, February 2015
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It takes much more than just knowing your customer's name.
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A clearly defined level of commitment to buyers is vital to growth.
The Hidden Sources of Poor Customer Service
Interactions should be designed with the customer in mind.
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