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Content Marketing Isn't Mature Enough Yet, Forrester Report Finds
Eighty-five percent of B2B marketers can't connect content activity to business value.
Poor Customer Service Costs Americans More Than $100 Billion Annually
Do you hate wasting time on bad customer service when you're on the clock? So will your company, which stands to lose $900 per employee in lost productivity. (Featured on SmartCustomerService.com.)
Apple and IBM Forge Global Partnership to Transform Enterprise Mobility
IBM and Apple will collaborate on a number of industry-specific mobile applications and bring more Apple iOS devices to the business world.
Oracle Announces LinkedIn Support, Touts Key Updates to Social and Marketing Clouds
At its Marketing Cloud Interact event, Oracle lays out its plans for leveraging LinkedIn as a marketing tool.

Viewpoints (Web Exclusives)
Combining the two can unlock both solutions' full potential.
Transform reps' view of new tools from obstacle into opportunity.
Connect investments and processes to gain measurable results.
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CRM Magazine, July 2014

The Road to Omnichannel Marketing Success
As new channels emerge, context-based marketing plays a crucial role.
The 4 Key Customer Service Omnichannel Considerations
Contact centers have deployed new technologies in silos; integration is difficult but not impossible.
4 Ways to Master Omnichannel Selling
Salespeople must track the customer journey across multiple channels and be more collaborative than ever.
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