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Aprimo Launches Its Digital Asset Management in the Cloud
The software-as-a-service solution promises faster, more robust DAM deployments and lower total costs of ownership.
Voice of the Customer: Who Makes a Company Customer-Focused?
What CX professionals can do to shift the culture.
NICE Announces Its Compliance Center
The solution aims to reduce the risk of regulatory breaches.
Reality Check: Salespeople Face an Uphill Battle, and AI Is Ready to Help
Sales enablement divisions are gaining valuable technology partners.
Scouting Report: As the WFO Market Evolves, Will Vendors Adapt?
New targets, the demand for personalization, and the need to adjust sales models are among the challenges.
eTail East 2017: eTailers Focus on Meaningful Connections With Customers
Company executives detail strategies for creating brand resonance in the age of Amazon.com.

Viewpoints (Web Exclusives)
These iconic companies' approach to customer experience and self-service can show IT departments how to delight their customers by helping them help themselves.
Like any marketing initiative, the success of an AI-driven effort will depend on how well you know your customers—who they are, and where they are going.
As with any community of like-minded people, keeping your virtual community members informed, involved, and connected is critical to success.
More Viewpoints...
CRM Magazine, August 2017
The Rise of Mobile Wallets —and What Marketers Need to Know
Rapid growth in mobile payments offers a real opportunity for businesses, and marketers in particular, to transform their customer relationships
What Companies Can Do to Reduce Customer Effort
You need to make transactions frictionless to keep customers coming back
Revving up the Customer Experience Engine
General Motors drives loyalty across its brands with a customer experience initiative. A Q&A with David Mingle, global director of customer experience strategy and enterprise experiences at General Motors
Across the Wire
Hootsuite Partners with Adobe
PandaDoc Expands Integrations

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