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BrandMaker Launches Customer Engagement Cloud
The solution aims to transform marketers' communications with prospects through personalized content.
Amazon Launches Amazon Connect Contact Center Suite
Amazon Web Services (AWS) yesterday released its long-awaited Amazon Connect, a suite of cloud-based contact center services that leverage the artificial intelligence powering Amazon's Alexa virtual assistant to handle contact center calls and texts. (Featured on SmartCustomerService.com.)
Affinity Solutions Launches its Purchase-Driven Marketing Cloud
The software suite draws on credit and debit card transaction data to inform customer interactions.
Genesys Adds PureCloud Customer Experience Solutions
The trio of solutions composes an expanded customer experience platform.
Five Customer Service Bots for Facebook Messenger That Actually Work
Here are five companies delivering solid service through the emerging channel. (Featured on SmartCustomerService.com.)
Adobe Summit 2017, Day 2: 'We Are the Experience Ambassadors'
Businesses must pay attention to the role of emotion and expectations in customer experience, speakers say.

Viewpoints (Web Exclusives)
What is the right way to track CX? The best solution(s) will strike a balance between simplicity and usefulness.
Integration is the name of the game, and that goes for your technology and your personnel.
Personalization without identification is just spam. Here's how to unlock rich demographic, psychographic, and behavioral identity profiles that enable true personalization.
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