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Salesforce Introduces Lightning Snap-Ins for the Service Cloud
To deliver a more seamless cross-device experience for customers, Salesforce has introduced Snap-In SDKs for the Web and for mobile devices. (Featured on SmartCustomerService.com.)
At CSE Day 3, Omnichannel Customer Service Remains Elusive
Only 3 percent of all companies can start a customer interaction on one channel and seamlessly move to another channel, while still maintaining all the context of the previous interactions. (Featured on SmartCustomerService.com.)
CRM Evolution 2016, Day 2: Customer Experience Is the Path to Customer Retention
If businesses wish to hold on to their customers, they must go beyond their demands for outstanding experiences and reach them in their channels of choice.
CRM Evolution 2016: Great Digital Experiences Can Require a Culture Change
Companies that resist digital transformation may need their mind-set disrupted.
May 23-25, 2016
Omni Shoreham Washington DC

Want to learn more about the 2016 event?
Check out this brief video and get a flavor for
what CRM Evolution 2016 is all about and
why you need to be there!

For more information and to register, click here.

Viewpoints (Web Exclusives)
A consultative, collaborative approach is key to training better sales reps and forging stronger customer relationships.
Analytics is proving critical for organizations to measure the impact of contact center investment on agent performance, the customer experience, and overall operation. (Featured on SmartCustomerService.com.)
And here's how to use your CRM system to help avoid them.
More Viewpoints...
CRM Magazine, May 2016
How to Succeed in Real-Time Marketing
Connecting with customers at critical moments in the buying process is becoming the new imperative
Tips to Balancing Contact Center Automation Costs and Quality
Caution and customer centricity should guide technology decisions
11 Ways to Make Sales Training Stick
How to ensure that your organization sees tangible, ongoing payoffs from its coaching initiatives
Across the Wire
Tapjoy and ironSource Partner
Best Practices Series

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