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SAP Continues to Build Out HANA
Newly announced integrations and support agreements make the platform even more versatile.
Engine Yard Gamifies Customer Support Community with Badgeville Behavior Platform
Engine Yard adds social rewards to customer support community powered by Zendesk.
Adobe Introduces New Cloud-Based Tools for Marketers
Offerings accelerate enterprise marketing campaigns
SAP Unveils Accelerated Cloud Strategy
SAP adds critical components to SuccessFactors suite to boost its cloud offerings.

Viewpoints (Web Exclusives)
Supporting connected customers has never been more important.
For initial contacts, outsourced operators offer numerous advantages over inside staff.
Bridge the gap between CRM systems and successful customer engagement.
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CRM Magazine, May 2012

Game On: Gamification Strategies Motivate Customer and Employee Behaviors
The things that make games so compelling "can equally make employees, partners, [and] customers addicted to your B2B or B2C offering."
Marketing and Advertising Agencies Blur the Lines
Third-party partners are broadening their roles. What to consider for the perfect pairing.
Natural Language Understanding Grows Up
The bar has been raised for technologies that not only hear, but understand too.

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