• May 20, 2014

Pegasystems Releases Updated Pega SFA

Pegasystems today announced the latest release of its salesforce automation solution, Pega SFA, allowing organizations to manage complex multistep sales processes, reduce sales cycle times, and increase pipeline generation.

This latest version of Pega SFA leverages Pegasystems’ Next-Best-Action analytical and decisioning capabilities so sales organizations can dynamically suggest the best actions to take across their account portfolios. The solution contextually recommends the best steps to move a deal from prospecting to close and recommends the best products to sell a contact.  Pega SFA also enables sales teams to manage local campaigns and configure and run personalized campaigns that leverage the templates setup by their corporate marketing teams.

Pega SFA enables organizations to capture their sales methodologies directly in their systems. Leveraging the latest features from Pega's Build for Change platform, the solution's user interface ensures user forms work seamlessly across all devices, from mobile to tablet to PC.

Pega SFA is offered on the cloud, on premises, and hybrid deployments.

"This latest release of Pega SFA puts the power to increase sales effectiveness directly in the hands of the salesforce.  It closes the gap very large sales organizations have traditionally experienced between their sales methodology and their SFA system execution," said Steve Kraus, senior director of CRM product marketing at Pegasystems, in a statement. "By more deeply leveraging our Next-Best-Action capabilities Pega SFA delivers functionality that increases a salesperson's ability to close deals, giving them real value from the system while delivering sales management maximum visibility to ensure they can achieve their goals."


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