The coming revolution in marketing is not simply a matter of increasing and improving use of digital channels. It rests on a better and better-integrated understanding of customers.
L. Nicole France //
30 Nov 2020
It's time to move ahead and not wait for things to go back to "normal," because the meaning of normal has changed, and consumers' expectations have been permanently altered.
Donna Fluss //
30 Nov 2020
Virtual gathering places for customers benefit from collaborative and immersive apps like Zoom, virtual reality, and augmented reality.
Barton Goldenberg //
30 Nov 2020
Why it makes sense to use the data you already have—operational data
Patrick Gibbons //
04 Dec 2020