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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

Social Re-Emerges as a Customer Service Channel

AI is making social support more of a viable option this time around.

Use Generative AI to Create Video Marketing and Sales Content

Video creation with automation is easier, but it still needs human oversight.

Tips for Choosing the Right Cloud Marketplace

Cost is an obvious concern, but many other factors can't be overlooked.

Securing FedRAMP Status Can Be a Profitable Endeavor

Government cloud security standards are tough to navigate, but the rewards of meeting them are great.

ViewPoints

What to Know Before Replacing Your VPN with SDP

Network security isn't just about locking everything up tight; it's about making sure the right people can get what they need, without opening the door too widely.

The Tariffs Effect: 5 Steps to Turning Disruption into an Opportunity to Strengthen Customer Relationships

Forward-looking leaders should view this moment not as a threat but as a window for building stronger, more resilient customer connections.

Why Customer-Centric Brands Are Looking Beyond Satisfaction Scores

In a landscape where consumers rarely give second chances, real-time behavioral intelligence is becoming the new foundation for exceptional customer experience.

The Attention Economy: Why Your Prospects Have Gone Silent and How to Reclaim Engagement

Humanizing your outreach with video means more than personalizing the recipient's name; it's about creating a sense of presence.

Columns

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

A Guide to the Most Powerful AI Applications for Marketing

Here's how AI is transforming how companies connect with customers and prospects.

CX Leaders: How to Thrive Through Volatility

Executives might need to dust off (and adapt) their playbooks from the pandemic.

Should Machines Be Quality-Scoring Machines?

If AI is charged with evaluating AI, the process needs to look different.

Buyer's Guide Partners