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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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CRM Special Report: Vertical Markets Spotlight

A roundup of the CRM innovation taking place in eight important sectors.

01 Apr 2024

CRM in Education: Vertical Markets Spotlight

Personalizing outreach across all life stages.

Phillip Britt // 01 Apr 2024

CRM in Gaming: Vertical Markets Spotlight

CRM helps companies score with a demanding gamer audience.

Erik J. Martin // 01 Apr 2024

CRM in Media/Entertainment: Vertical Markets Spotlight

Ever-expanding programming options challenge everyone today.

Erik J. Martin // 01 Apr 2024
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How CSOs Can Maximize Sales Analytics’ Impact

Leaders should start by establishing a clear vision and road map.

Tyler Huguley and Steve Rietberg // 23 Apr 2024

Experiential CRM: Designing Immersive Marketing Campaigns and Events

This approach aims not just to engage customers but to envelop them in the narrative and values of a brand.

Mike Szczesny // 16 Apr 2024

It’s Time to Make AI More Human

Outlasting the AI hype means making AI more human.

Bryce Maddock // 12 Apr 2024

The (Natural) Language of Marketing

NLP and NLU underpin effective generative AI for marketers.

Jonathan Moran // 08 Apr 2024
News
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CRM Is Good, Even in the Bad Times

Some markets face an uphill climb, but that just makes investing in CRM even more crucial.

Leonard Klie // 10 Apr 2024

Sales’ Big Challenge: Winning the Game

When it comes to B2B sales, here's a look at one thing that hasn't changed over the years, but needs to.

Jim Dickie // 03 Apr 2024

AI-Enabled WFM Promotes Efficiency and Flexibility

More advanced workforce management empowers employees and improves CX.

Donna Fluss // 26 Mar 2024

Achieving Trust in the Age of AI

Companies will learn that without enough precision data, mistrust of AI will persist.

R "Ray" Wang // 29 Mar 2024
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