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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

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The Keys to Bringing Buyers Out From the Shadows

Best practices for finding, connecting with, and engaging uncommitted shoppers.

Linda Pophal // 26 Jun 2025

Tips for Driving Customers to Self-Serve

Make self-service options readily available, easy to use, and valuable.

Phillip Britt // 26 Jun 2025

Voice AI Becomes a Moneymaker

Hospitality outlets can now take advantage of voice ordering to increase revenue and retention.

Phillip Britt // 26 Jun 2025

Social Re-Emerges as a Customer Service Channel

AI is making social support more of a viable option this time around.

Phillip Britt // 30 May 2025
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ROI on Cloud Nine: Smooth ERP Transitions That Pay Off Big

Taking your ERP system to the cloud is more than just a technical upgrade—it is a chance to rethink how your teams work, how data flows, and how value gets measured.

Swetha Chinta // 25 Jun 2025

Secure Your Agentic AI Implementations Now

Agentforce can save time by taking actions in your org but requires careful security considerations, including user-defined guardrails and toxicity detection to prevent costly errors.

Alice Jessop // 19 Jun 2025

Embedded CDPs Emerge in Marketing

Due to the convergence of data, AI, and analytics technologies, MarTech is moving quickly toward embedding CDP capabilities within broader CX solutions.

Jonathan Moran // 13 Jun 2025

The Agentic AI Design Paradigm: Reshaping How We Build Software

The shift to agentic AI design requires developers and organizations to rethink their approach to building digital experiences fundamentally.

Rob Mason // 10 Jun 2025
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AI Goldfish or AI Dolphin—Which One Is Your Organization Ready to Be?

Beware of memory scars from past attempts to leverage AI.

Liz Miller // 17 Jun 2025

Voice AI Is Fueling Serious Investment Interest

VCs see exciting opportunities for the technology in the B2C and B2B sectors.

Kashyap Kompella // 23 Jun 2025

Meet the New (Customer) Bot, (Not) the Same as the Old Bot

Companies will need a way to verify that a bot is acting with consent.

Ian Jacobs // 26 Jun 2025

To Drive Growth, CSOs Must Harness Digitally Enabled Sales Strategies

Digital commerce is more than just a shopping cart.

Luke Tipping, Aditya Vasudevan, Mike Lowndes // 22 May 2025
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