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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

Shining a Light on the Dark Funnel

Marketing and sales professionals can't keep looking at customer journeys as linear.

Marketing Is Turning to AI for Customer Acquisition

Artificial intelligence and machine learning are not new, but marketing have begun using the technologies to identify and target new business.

Customer Intent: Elusive, but Not Impossible to Obtain

When it comes to customer purchases, understand why they buy, not just what

Field Service Goes High Tech Amid the Pandemic

Advances allow for remote service delivery and better customer interactions

ViewPoints

SMS Marketing: How to Generate, Nurture, and Convert More Leads with Text Messages

Text message marketing holds massive potential for lead generation, but only if executed correctly. Here's a guide to maximize your SMS success.

Customer Value Management: Filling the Value Gap in CRM Tools

Salespeople are always asked about the value customers get from their product or service, but getting to the answer is hard work. CVM can streamline and automate those efforts, letting you quantify the value of each relationship you have.

3 Digital Marketing Strategy Mistakes You’re Making

Marketers must approach 2021 with concrete plans to reach and convert their audience while remaining flexible enough to adapt to evolving preferences and changed sales environments. Of course, this is easier said than done.

Customer Data Unification: The Art and Science of Knowing Your Customers

Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.

Columns

CRM’s Digital Executives Take a Front Seat Post-Pandemic

It's all hands on deck as successful companies shift to a digital C suite.

Four Lessons for Designing Exceptional Customer Journeys

Journeys that are just okay won't lead to more buzz and more business.

Algorithms and (Artificial) Intelligence: Hype vs. Reality

Understand what you have—and whether it helps you get where you want to go.

CRM at the Top of the Sales Funnel

Companies have big targets; so how do they hit them?

Buyer's Guide Partners