Customer Data Analytics Articles, Analysis, and News

The Keys to Bringing Buyers Out From the Shadows

Best practices for finding, connecting with, and engaging uncommitted shoppers.

Linda Pophal // 26 Jun 2025

Tips for Driving Customers to Self-Serve

Make self-service options readily available, easy to use, and valuable.

Phillip Britt // 26 Jun 2025

Voice AI Becomes a Moneymaker

Hospitality outlets can now take advantage of voice ordering to increase revenue and retention.

Phillip Britt // 26 Jun 2025

Social Re-Emerges as a Customer Service Channel

AI is making social support more of a viable option this time around.

Phillip Britt // 30 May 2025

From Chalkboards to Chatbots: Is AI the Future of Teacher Training?

As AI tools reshape teacher preparation, a growing number of educators are turning to virtual simulations and adaptive platforms to meet certification demands, especially in underserved areas.

Josh Kruk // 12 Aug 2025

Sales Reps Deserve a System of Action CRM

It's time for a CRM that drives itself.

One Chowdhury // 08 Aug 2025

Embedded CDPs Emerge in Marketing

The MarTech world is moving quickly toward the concept of embedding customer data platform (CDP) capabilities within broader customer engagement and experience solutions.

Jonathan Moran // 05 Aug 2025

Is ‘I Thought YOU Were Handling That!’ Costing Your Team?

These moments waste your team's time, damage customer relationships, and slowly erode the trust that keeps your organization functioning.

Anne Lackey // 01 Aug 2025

The Tipping Point

How CRM Plus CX Platforms Are Shaping the Future of CX

These two tools are better together.

Danny Estrada // 12 Aug 2025

Customer Experience

How Marketers Can Navigate the Zero-Click Era

As buyers increasingly rely on AI tools for faster decision making, more activities are starting to occur outside of your owned channels. Here's how to adapt.

John Buten // 08 Aug 2025