Text message marketing holds massive potential for lead generation, but only if executed correctly. Here's a guide to maximize your SMS success.
Salespeople are always asked about the value customers get from their product or service, but getting to the answer is hard work. CVM can streamline and automate those efforts, letting you quantify the value of each relationship you have.
Marketers must approach 2021 with concrete plans to reach and convert their audience while remaining flexible enough to adapt to evolving preferences and changed sales environments. Of course, this is easier said than done.
Customer data comes from disparate sources, and the key to using it for market differentiation is bringing it all together.