Consumers have come to appreciate the individualization of algorithm-powered product recommendations—and if anything, they want these interactions to be even more customized. Consistently achieving that is impossible without automation.
Advances in technology have significantly lowered the barrier for people looking to leverage their knowledge and expertise to go into business for themselves.
The key is knowing the "right" data to gather, to focus on, or to use in decision-making—and using it in a way that ultimately builds and sustains a continued cycle of customer loyalty and growth.
As the digital-first workplace becomes more widespread, sellers are evolving how they sell and new technology is facilitating the rapid transformation of the traditional B2B sales environment.