Customer experience, revenue, and costs are impacted by not having a digital returns approach, as the absence of true returns data means that many retailers do not have an end-to-end view of their business.
It is more important than ever to show the ROI and value of your marketing programs, but standard metrics have often fallen short. Here are three key areas to focus on.
Now is the time to anticipate and strategize for the post-pandemic changes in outlook and behaviors.
Marketers need to understand changing consumer sentiment to create brand partnerships and marketing campaigns that feel authentic and genuine.