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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2026 CRM Top 100

CRM magazine presents its eighth annual rundown of the leading companies and hottest trends in customer relationship management.

The Top Customer Service Trends and Technologies for 2026: Customer Service Is Getting Supercharged

AI is opening new doors for contact center agents, managers, and customers.

The Top Marketing Trends and Technologies for 2026: Marketing’s Age of AI Has Arrived, Now Comes the Hard Part

From zero-click search to "AI slop" fatigue, the trends reshaping marketing this year require more than automation; they demand new strategies and tactics.

The Top Sales Trends and Technologies for 2026: Traditional Sales Pillars Get Upended This Year

AI is flipping the script on decades-long sales processes and platforms.

ViewPoints

Speed, Clarity, and Seamless Handoffs: What Customers Actually Need to Feel Closure

Customer support teams that prioritize speed, clear communication and seamless AI-to-human handoffs give customers the sense of resolution that drives trust and long-term loyalty.

Can You Bet Your Revenue on AI? Why CRM Is No Longer Your Single Source of Truth

Why AI success in revenue operations depends on moving beyond CRM data to systems of action that capture unstructured signals and continuously learn from real deal activity.

What Door-to-Door Sales Can Teach Us About Building Agentic AI for Sales Teams

The fundamentals of classic door-to-door selling offer a blueprint for how AI should support—not replace—the human work of selling.

Buying Groups Evolve. So Should Your Marketing

B2B marketers need to create a buying group strategy that accounts for constant change with relevant, recent data.

Columns

Cold Circuits, Warm Heart: AI and Empathy in CX

Customers will judge the interaction in front of them.

The CCaaS Opportunity Ahead: How Vendors Can Lead the Next Wave

Contact center-as-a-service solutions remain a core platform, but their roles are evolving

Profiled by Prompt, Illustrated by Model: Audit Your LLM’s Assumptions

Your large language model thinks it knows you. Is it right?

Output Is Not an Outcome: Resolving a Misperception About AI in CX

Any number of AI-driven outputs will be required to reach outcomes that have real value to businesses.

Buyer's Guide Partners