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Customer Data Analytics

Customer Relationship Management (CRM) data analytics, or customer analytics, is a critical element of CRM. Learn to quickly identify and solve customer-facing business problems by collecting, organizing, and analyzing customer data captured throughout an organization. Explore our latest customer analytics news, analysis, and advice.

Features

The Leading Companies and Hottest Trends and Technologies in Customer Service, Marketing, and Sales: The 2020 CRM Top 100

CRM presents its second annual rundown of the leading companies and hottest trends in customer relationship management

The Top Customer Service Trends: Contact Centers Grow Use of the Cloud, AI, and Other Technologies

COVID-inspired remote workforces force contact centers out of their on-premises comfort zones

The Top Marketing Trends: Automation and AI Are the 'New Normal'

Marketers will continue to lean on chatbots, voice search, artificial intelligence, and video in the post-COVID world

The Top Sales Trends: COVID-19 Drives Changes to Sales Solution Road Maps

The new normal demands sales solutions with robust collaboration, price monitoring, sales performance, digitization, and automation features

ViewPoints

3 Questions to Ask Your Conversational AI Vendor

Conversational assistants are becoming key components of customer engagement strategies. Here's how to find one that's right for you.

6 Practical Tips for Value-Based Selling

If you can show how your products and services provide value in a way that is specific to your prospects' business goals, you'll set yourself up for success down the road.

3 Ways B2B Sellers Can Thrive in a Virtual Landscape

Salespeople who evolve to an ‘accelerator' approach provide crucial information that isn't available online and use their business acumen and empathy to make value personal for the buyer.

Restarting the Customer Journey

You know things are going to be different post-pandemic, and you may even be finalizing a strong transition plan to put into place. For true success, part of this transition plan must include a specific plan for resetting the journey with your customers.

Columns

With Big Data, Big Isn’t Necessarily Better

The specific kinds of data matter—the kinds that generate insights

Coronavirus Shows the Value of CRM

It has become even more essential to maintain positive relationships with each and every existing customer. Today's CRM systems can help.

Debug the Sales Process Now

Analytics can bring some clarity in a period of massive uncertainty

How to Price Right the First Time—and Deliver Value to Customers

Get the margins you require while building strong customer relationships

Buyer's Guide Partners