Insurance CRM

Insurance sales success rests on being both organized and accessible. Customer Relationship Management (CRM) solutions help them stay connected to existing and potential clients. Learn more from CRM magazine.

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4 Ways to Master Omnichannel Selling

Salespeople must track the customer journey across multiple channels and be more collaborative than ever.

Sarah Sluis // 01 Jul 2014

How to Build a Better Brand

Marketers must keep messages short, energetic, and simple.

Maria Minsker // 01 Nov 2013

Mobility Drives Multichannel Video Strategies

The personal nature of the platform requires new customer engagement tactics.

Kelly Liyakasa // 01 Jul 2013

Building an Impenetrable Cloud

Companies concerned about data security have more hybrid (public and private) cloud computing options.

Leonard Klie // 01 Jan 2013
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Stop Trusting Third Parties with Your Customer Experience

Customer loyalty and brand identity can be put at risk by trusting outsiders to provide what has now become the key element of the customer relationship—the experience.

Mark Smith // 02 Oct 2018

8 Elements to Delivering Delightful Customer Experiences

Multichannel customer journeys can make or break your business.

Anand Subramaniam // 13 Jun 2014

The Role of Gamification in the Contact Center and Back Office

Gain more value from employees and customers with gamification processes.

Anna Convery // 01 Nov 2013

From Woeful to Wow in Online Customer Engagement

A journey-based approach for better sales and service.

Anand Subramaniam // 25 Jan 2013
News
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What Drives a Profitable Customer Experience?

Companies that value customers need to let them know.

Megan Burns // 01 Dec 2014

Insuring Fliers Against Travel Snafus

Air travel gets a new wrinkle—annoyance insurance.

Marshall Lager // 01 Oct 2014

Customer Experience Management Is on the Road to Maturity

Companies that lag behind must move from 'fluff' to 'tough.'

Bruce Temkin // 01 Aug 2014

Pull the Plug on Customer Care

Communication is good, overkill is not.

Marshall Lager // 01 Feb 2014
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