Pint of View

Can I Help You? Can I Help You? Can I Help You?

CRM requires listening, not just speaking

Children Are the Currency

Courting kids in the experience economy

Thank You For Your Business

Eagerness makes a difference to customers

The Winter of Our Dis-Content

Trying on some bold "new" social media strategies in CRM

Renting the Rubber Room

Apartment hunting reveals what happens behind closed doors

The Jobs, They Are A-Changin’

Social CRM technology requires learning new skills

Where You At?

Because GPS wasn't enough for some people, we now have LBS

Find the Story in Your Data Storage

Don't just store your customer data—use it

(Proactive) Service with a (Secret) Smile

If you feel like somebody's watching you, it just might be CRM in action

Can Ya See the Real Me?

Most companies can't—or won't.

These Awards Are Yours

Do you still want to eat the sausage after finding out how it's made?

Analyze This!

Are we suffering from too little data, or wallowing in too much of it?

Your Community Is Almost Entirely Mute

And yet communities are expected to reflect the people who show up—even the quiet ones.

The Rise of the A.C.R.O.N.Y.M.

The Abbreviation Coalition for the Regular Overuse of Nothing You Meant is now called to order.

Hear Kitty Kitty

Think CRM with your customers is complex? Try it with your cat sometime.

March Madness

Are betting pools the office worker's lottery ticket, or a security blanket?

The Hitchhiker’s Guide to the Gala

How to survive the vendor events of last resort—no matter what resorts they're held at.

Everything Old Is New Again

Innovation is change, but change isn't necessarily innovation

The Most Wonderful Time of the Year

A quick look at year's-end uncertainty and future possibilities.

Marc'ing Time in San Francisco

It's been 10 years since the founding of Salesforce.com, and CRM has never been the same.